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Welcome to our channel in this video  we're going to share powerful tourism   marketing strategies that will help you  take your travel business to the next level   in today's competitive tourism industry it's more  important than ever to have a solid marketing plan   in place whether you're running a hotel a tour  company or any other type of travel business these   strategies will help you attract more customers  increase bookings and grow your bottom line   we'll cover a wide range of marketing tactics  from social media and content marketing to   email campaigns and influencer Partnerships  we'll also provide real world examples and   tips for implementation so you can start seeing  results right away so if you're ready to take your   tourism business to new heights be sure to watch  this video Until the End and don't forget to hit   that subscribe button for more valuable tips and  strategies to grow your business let's get started   one get to know your clients first you need  to figure out who your best customers are   you need to know who they are and what makes them  want to book as well as how they like to book   during this brainstorming process you should ask  yourself things like what makes them your ideal   customer want to travel where do they find out  about where they're going how would they like to   make plans what makes them mad about researching  and booking from your answers to those questions   you can make at least three customer profiles  you can then use the profiles to build your brand   website and marketing plan keep in mind what  makes your business stand out and what pushes   you you'll need to say that in an interesting way  if you want to get to know your customers better   two make sure your website works well your website  is the center of all the marketing you do on the   internet because of this you should make changes  to it often to improve the user experience and   increase the number of people who buy from you  your site needs to be optimized if it doesn't   work well on mobile is too busy too slow or just  too old maybe you already do all of those things   and your site looks good and works well but is it  set up to get hits in sales in that case it might   be a good idea to bring in an expert who knows the  business to help you make the right optimizations   three concentrate on mobile think with  Google says that 48 of us smartphone   users are comfortable doing all of their study  planning and booking for a trip on their phones   things are the same in Europe 45 percent  of Travelers in the UK and 44 percent of   Travelers in France are happy planning and  booking their whole trip on their phones what   can we learn from this that using a phone should  be just as good as using a computer if not better   on the mobile version of your website users should  be able to do the same things as they can on the   PC version in the same thing with Google study  33 percent of mobile users have a bad opinion   of a company if their mobile experience is slow  this shows how important the mobile experience is   this tells us a lot 4. be social media is one of  the best ways for the tourism business to Market   itself that's if you choose the right platform  where your customers are and make a plan for   each platform Facebook may be the best social  media site for tour and exercise companies to   get people to visit their website it's a busy  social network but you can find your people   if you use ads and specific targeting here is a  thorough explanation of how to rock it on Facebook   Instagram one billion people use Instagram every  month that's a lot of people who could see your   business also Instagram is a completely visual  tool which makes it the ideal way to promote   a place in 2018 Instagram made igtv so that  mobile devices could show vertical long form   videos since its start the platform has grown  a lot this is because marketers and brands are   relying more and more on mobile video content to  increase engagement metrics and conversion rates   5. live video marketing right now video marketing  is King especially for brands in the travel   industry people who want to travel often look for  videos of places they want to visit the trouble is   that they don't want only videos that have already  been made more and more people are watching movies   that are being streamed live research shows  that 82 percent of people would rather watch   live videos than read social media posts by making  live videos you can save money on video production   costs and show that your brand is real let's look  at Hotel del Coronado in San Diego which does   live video streaming well they have a live beach  cam that works all the time to show people what   fun they are missing out on at the beach they  just put up a camera and started a live stream   6. get those emails out your email list is  the only marketing asset you own and it's   also the most important it works better than other  marketing methods such as social media and search   so if you don't already have a working email  list you should start making one you should have   a sign up form on your website if you want  to invite people to join your online group   from there you can get back in touch with them and  turn them into customers who pay you here's what   tour and exercise providers need to know about  email marketing 7. let people book online market   research says that the online travel booking  Market was worth 765 billion dollars in 2017 and   that is projected to be worth 1955 billion dollars  by 2026. also more than 57 percent of all travel   bookings for hotels tours and activities  flights and other things are made online   Travelers can find a lot of information and tools  online to help them study compare deals and choose   the best ones for them if you want them to broke  your travel deal you have to meet them where they   are they book travel deals online so your website  needs to make it easy for them to book online   for online bookings to start coming in you'll  need to add a booking system to your website   try regondo it's the most popular booking system  in Europe and it can help you make more money and   automate your everyday booking chores book a  demo and one of our experts will show you how   the app works and answer any questions you have  eight use reviews to your advantage review sites   like Yelp TripAdvisor and Google local are great  for making a name and image for yourself online   think about getting on one or two well-known  ones make sure to reply to all reviews whether   they're good or bad to show that you're paying  attention and hearing all of the feedback   reviews give people more faith in your brand  and goods and user-generated content in general   can help your website rank higher and get more  people to buy from it 9. blog consistently you   should talk to your customers they want you to  know things and have ideas which is what a Blog   is for blogs are a good way to share stories  unique information about a place travel tips   Etc it's also a good way to hook your audience  and show that you know a lot about the subject   if you don't have a Blog yet make one and post  to it on a regular basis 10. do SEO right SEO is   more important than ever for tour and exercise  providers Google is where most Travelers start   when they want to go somewhere tourists use search  engines to find information about places to visit   places to stay ways to get there things to do  and trips Etc if your products aren't on the   first page of search results a possible customer  won't know you exist people joke that the second   page of Google search results is the best place  to hide dead bodies because no one ever goes there   so it's important to be at the top of the search  results for your business and products but there   is a lot of competition many popular trip  keywords are hard to rank on the first page   of search engine results for but the work is  worth it because ranking high in Google search   results for a specific keyword is better than  happening and on Facebook or a commercial on TV   people don't buy things on Facebook because  they don't use it to do so but when they look   for certain goods and services on Google they  usually want to buy them so if they look for   tours and activities in a place you are in they  are very likely to book with you if you are in   the top results with our free SEO grader tool you  can see how well your SEO is doing and how well   you rank for certain terms 11. set up your Google  mind business listing or improve it when you talk   about SEO Google my business is a good place to  start especially for local SEO Google my business   GMB is a free tool that lets you control how your  business shows up on Google Search and Google Maps   if you don't know what it is you can learn more  about it here it lets you add your business's   name contact information address hours photos and  other things you can also keep an eye on customer   reviews and react to them you can also see where  and how people are looking for you and when people   look for tours and activities near them they are  generally ready to book the tour on the same day   so it's important to make a GMB ad and make sure  it's as good as it can be 12. pay attention to   experience as was already said we live in an  experienced economy which means that interactive   marketing is the norm experiential marketing  is a type of advertising that lets customers   feel your brand instead of just advertising your  tours and products to a large number of people   it's also called engagement marketing and  IT lets people connect directly with brands   brands use real branded materials to show  customers what they have to offer and what   they're all about on a more personal level you  got it experiential marketing was started by   Millennials and at this rate it's only going  to get bigger and experiential marketing   doesn't just work well with youth it  also works well with older customers   let's look at what good experience marketing looks  like check out Wisconsin Travel Wisconsin ran a   campaign to help people who might visit the state  picture themselves doing different things there   they put local events like tubing on a funhouse  mirror and put it in places where people would be   waiting like bus stops as you can see experience  marketing is not the same as other types of   marketing instead of using standard marketing  methods like print ads or commercials to spread   your message which most people don't want to see  or hear you let people have fun with your brand   what do you know people don't want to miss  out on those kinds of things in conclusion   implementing these tourism marketing strategies  can make a big difference in the success of your   travel business by creating a strong online  presence targeting the Right audience and   providing valuable content and experiences you can  attract more customers and increase your bookings   remember the tourism industry is highly  competitive but with the right marketing   plan in place you can stand out from the crowd and  achieve your business goals we hope this video has   been informative and helpful don't forget to like  comment and subscribe for more valuable content