Streamline your opportunity sales process in Mexico with airSlate SignNow

How to create outlook signature

[Mexican themed music starts.] Marie-Michelle Poulin: Mexico is a unique market. It's got a very large population. One hundred and twenty million consumers... ...with a median age of about twenty seven years old. Mexico imports about 43% of its basic food needs. It's actually the world's 7th largest importer of food... ...and Canada is Mexico's second largest supplier of foods. [Mexican themed music fades out.] [Different Mexican themed music fades in.] My name is Marie-Michelle Poulin. I work in the Canadian Embassy in Mexico City as a Trade Commissioner. My work, day in and day out is to help Canadian companies be successful in the market. Traditionally Mexico has been a population that consumed a lot of fresh foods. However there's changing lifestyles. And increasingly there are double income families... ...which increases the purchasing power but also limits the amount of time spent on preparing meals. As a result, Mexican families are increasingly looking at... ...prepared meals or frozen meals that they can incorporate into their diet. They're also for healthier alternatives. They're very well travelled. They know what is consumed in the United States and they are aware of what the health trends are. So they're looking for health and wellness products in the broadest sense. They may be low sugar, low salt, low calorie, or high fiber, gluten-free, organic, natural. All of these are very popular in Mexico right now. Opportunities exist for value-added food and beverage. We're talking about cold-cuts, beef, lamb and pork. Also, carbonated beverages. Wines, beers. And a whole range of products. One of the biggest markets in Mexico is food ingredients and animal feed. There's a lot of opportunities for large volumes to be exported from Canada to Mexico in this field. With NAFTA, we have an advantage over many other countries. Mexico has trade agreements with over 40 countries in the world... ...but it's still negotiating more. So this advantage is eventually going to reduce. First and foremost, a Canadian exporter should really understand the market. It's also important to understand the Mexican culture and the business practices. Mexico really focuses on strong personal relationships... ...and it's important to invest in those. With your importer but also with your buyers... ...but also with the end consumer. Don't hesitate to come and visit the market. Attend a trade show... ...visit some stores, meet with some buyers and importers. Always remember to be flexible. When you're bringing a new product in a different market you have to listen... ...to the experts and to the buyers. Mexico offers great opportunities for Canadian exporters... ...exporters so if you think that this is the right market for you don't hesitate to get in touch with us... ...on the phone or by email and we'll be happy to help you with your market entry strategy. [Mexican themed music fades out.]