Optimize Your Outbound Sales Funnel for Financial Services with airSlate SignNow

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all right so next is the outbound prospecting sales funnel and this is the funnel that you pretty much want to start out with uh you know once you really perfect this funnel then you can move on to the paid ads funnel um but i would suggest starting off with this type of funnel to really prove your unit case before you start to scale because once you start to scale into the paid ads funnel you can waste a lot of money if you don't do it right so on the left side we have uh our traffic source so this is called email facebook linkedin prospecting all that good stuff and we typically see about a one to five percent conversion rate to a lead which would run us about ten to twenty dollars per lead okay after that you know the lead will be opted to book a demo so if we get a 20 to 60 conversion we're getting our demos booked at about 10 to 40 dollars per demo so next is getting them to show up for the demo so we get about a 60 plus show up rate and that costs about 25 to 100 after that to convert them to an actual customer at 20 to 40 percent plus conversion rate uh would cost you to acquire them about 25 to 400 dollars so it's a lot less uh expensive than paid ads but it is a bit harder to scale so paid ads once you really crack it you can scale it a lot easier but this is a great way to start off and you can scale it with more reps more emails more linkedin accounts all that good stuff so once you have the customer you know 95 percent customer onboarding rate and then our contingency plans below so cold email facebook linkedin prospecting to a lead if they don't convert to a lead we'll hit them with follow-ups and then from lean to demo booked if they don't book a demo we'll call an email follow up if they don't show up for the demo you know we have that confirmation and rescheduling by the calendly and then if they don't become a customer we have follow-ups and then once they become a customer we have successful ups so i'll show you what we use for our cool email linkedin and we'll get into all this more in depth in the later prospecting modules but for you know the linkedin and email we utilize our tool connect at dot executivestride.com so our executive ai tool so basically it allows us to run multiple linkedin campaigns we have multiple different linkedin accounts that we run and as you can see we have different campaigns set up here's how they've been sending it shows the you know how many connection requests are going out on a day-to-day basis so we've just kind of automated this task i can go over here to the inbox and i can filter by replied i can also filter by interested and you'll see some people that aren't interested now we'll have some people that are interested so we have uh ammar who says send me a zoom meeting link anytime tomorrow i'm free all day i'll talk to you on friday i sent an email and didn't hear back want to explore next steps so just a few people that are interested and you know we have our team that follows up with them by linkedin and then we use our tool stride leads basically for email you can also use woodpecker but stradley just works way way more efficiently for us because you can scale it a lot easier with multiple email accounts which is the beauty with behind all the tactics we use for outbound prospecting we want something even though we do use paid ads and rely heavily on that we want a good foundation with our outbound prospecting and able to scale it so we use stride leads we'll go over all this stuff in the later modules how to set it up how to use it all that good stuff so we have 1000 plus new contacts hit a week all right we have no response from prospect prospect responds negatively so we would ignore that we have our traffic in blue uh green is bait and hook purple is trust building red is closing gray has product service support okay so if they express interest um they go over to a lead and then we also have retargeting over here for these people that don't turn into leads then they either go to a 15-minute discovery call or a our video sales page um if they're a bad fit they get marked as bad fit in crm as you can see the the bottom of all these is pretty much the same for a lot of the sales funnels it's really just the top traffic channel that really changes so we have retargeting ads over here if they don't convert to a quiz and booking once they convert we have a demo retargeting ads for the demo and then they can either close as a you know deposit or trial demo completed not closed or customer customer experiences value via solution case study update funnel using insights all right and the pros of outbound prospecting is it is inexpensive it's fast to set up you can reach executives and it is easy to duplicate the cons is it is hard to scale expensive to scale and when it's used is when you're just starting out from scratch and you're testing new offers or when you are selling you know tickets that are higher than 3k and you know exactly who you are targeting so if you don't know who you're targeting it's sometimes good to start with a wider net something like paid ads but if you know who exactly you're targeting a lot of times it's best to you know start off goes direct very direct and then you can transition to adding in more paid ads and and another funnel afterwards