Streamline Your Outbound Sales Funnel for Public Relations with airSlate SignNow

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- Has somebody told you that a sales funnel is the secret to everything? Sales funnels are a joke. (glass shattering) I'm gonna teach you how to sell for real on this episode of The Dave Lorenzo Daily. (rhythmic music) Hi, it's Dave Lorenzo, and welcome to another edition of The Dave Lorenzo Daily. Today we're taking on sales funnels. That's right, sales funnels. I hear all the time from these gurus who are on YouTube and on Instagram and all over social media with their advertising that you need a sales funnel. A sales funnel is the secret to your success. That's absolute crap. It's garbage. Sales funnels are just another way to state that you need a system. But the system is not the end result. What you need is to develop relationships, and if you want to use a drawing of a funnel to talk about developing relationships, go for it. My preference is for you to think about it this way. Get in front of an audience, any audience, and deliver value. When people see what value you have to provide, they will ask you for more information. Give them more information, and then follow up with them all the time until they buy or die. That's your sales system. Call it a funnel, call it whatever you want, it's simply developing relationships by delivering value first, before you ask for anything, and then following up so that when the person needs something, you're there. Deliver value, develop a relationship, follow up forever. That's your sales system. There are dozens of ways to deliver value. I talk about five of them in my great book, The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye. You wanna pick up a copy, I'll put a link down below in the description so that you can get a copy on Amazon. It's The 60 Second Sale. It only takes a minute for you to develop a relationship, and then once you have the relationship, people will buy from you when they're ready. The key is for you to keep developing relationships over time. You don't need a funnel. You don't need a drawing of something that is overly simplistic to convince you about what to do. All you need to do is develop relationships, deliver value, follow up forever, and when the person is ready, they will connect with you and they will buy. You can't make someone do something they don't wanna do. You can take the funnel and you can beat 'em over the head with the funnel. That won't do anything but get you thrown in jail for assault. I want you to think of it this way. If you were going out to make a new friend, you wouldn't think of how many people you could put in the funnel until a friend spit out the bottom. You need to think about your client relationships in the same way. You wanna find the ideal client, the client that just looks just like your best client looks right now, so what you need to do is deliver value to a lotta people, find out who's interested in hearing more, give them more valuable information, then follow up with them forever, develop a relationship with them, they will reach out when they're ready to buy. And then closing the deal takes just 60 seconds. That's The 60 Second Sale. That's my system, and it's better than any stupid funnel. I'll help you develop your sales system. I'll teach you how to grow relationships, deliver value, when people ask for more information, deliver more value, follow up forever. That's how you get rich. That's how you grow a business. I'm Dave Lorenzo, and we'll see you right back here again on the next Dave Lorenzo Daily. Until then, here's hoping you do this and sell more. (beeping) (beeping) (beeping) (beeping) (beeping) Take your funnel and shove it, don't worry about it. (beeping) Funnels are fun. Funnels are for taking large amounts of liquid and funneling them into a smaller hole. (laughing) (beeping) Funnels should be (laughing) for fun. Sales systems are for profit. (beeping) Now get out of here with your stupid funnels. (laughing) (rhythmic music)