Personal selling approach for Marketing

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as-salam one and Hindon some adapter today I do not use my webcam for a specific music that's why I came up with a mind map which I think will help you to understand better this mind map combines we fill it in every 40 muscles for week 13 you need to focus on advertising and party big chains as well as president selling and sales promotion for big 14 you need to focus on Direct Energy telemarketing instead of looking at it one by one I would like to summarize that these are promotion mix tools that can be used by the organization let's start with advertising or advertising you need to understand the rules on advertising and the media decisions in advertising however I have always remind you in class that you need to understand the definition first but can dynamically passenger what is advertising this is advertising the key words that you need to remember are non personal presentation and promotion it means that the organization can present a promoter product through many forms of advertising such as video pamphlet or brochure referring to previous class from some advertising include broadcast Prine online outdoor kind of a digital in a donut anybody for broadcast the organization can present and promote their product through television for online the organization can present and promote their products to Facebook Instagram Twitter for pree the organization can present and promote your products through newspaper for an outdoor the organization can present and primitive results through billboard they have many forms of advertising that can be considered by the organization it depends on the cause that they are able to pay and what are the impact that they would like to get from the target customer I would like to give one example night Nike prison and promote a product through video on YouTube Facebook posts Instagram post Twitter posts television and many other forms that the thing are able to communicate value to target customers so I pretty much opening and customer value customer value Jana the expectation that the customer would like to get because they pay money to you when they pay money to you they would like to get something in written so that is customer value so you would like to communicate customer value and this is the role of advertising so when you understand the definition now you know what is the role of advertising to help the organization to communicate customer value clearly and persuasively appalling panting scanning so buck while open our communicate caolan80 that clear color unity the mum poutama mucho or unto humbly so II thought elements art by Afghans market enough so let us proceed to marketing marketing major decisions in advertising so when you want to make a decision you should have your own objective in this context the objective the communication objectives and sales objectives so for communication I'm charting what kind of communication that you would like to deliver to your customer whether it is something that provides information whether it is something that prints we see whether it is something to remind people to buy your product whether it is something that you want to make a comparison between your product another semi non-europeans is a word somebody - I do not any mine idea this way so if we want to set the communication objectives it can be whether it is informative persuasive imperative or reminder imagine organization in four conditions conducive retama sherry curtain when you're in for that work Connecticut world sorry right / lube assigning a Shalika alkaline 'unto went up a temperamental and re Plunkett I hope that you still remember per dollar cycle they are four stages incredible cycle Sarika amoeba added alum fossa proton behind growth condition eager sorry Karen bonding kind freedom recording and product Condesa combined Sarika but I did alum fossa Matan maturity these conditions lead to specific types of objectives organizations with new product can use infirmity advertising so that they can convey information to target customers organizations with increasing competition can use persuasive advertising in this received armas allahu allahu allah ma mucho Plunket organizations that wish to compare its brand with other brands can use comparative advertising he can highlight the benefits advantages expect this of its products compared to the other organizations with mutual product can use reminder advertising at the maturity level the product is well established the brand is well established however the organization needs to remind the customer about their product this will help to maintain customer relationships as well as encourage the customer to buy its product at the short run for example coca-cola instead of using informative and persuasive advertising in the US reminder advertising in order to build and maintain relationship with their customers these are the examples of advertising objectives Diana Algar Farhan bahawa advertising boy lady goon accountant manga can pal guna Punto mumble Ibarra now in advertising to come will Eadie winner Kento Mabini diamond cook and who boom landing and longer many well-established companies are using advertising to kill and strengthening sorry strengthen long term customer relationships so back to our quality height dial um Instagram Nike Rica muy mucho or on Tom Bolivar America the type II they try to uphold to encourage to and force people to see the values that he tried to deliver that is pretty marina combined Anika punkin diagram it starts with attractive it ends with evaluation after humanization on objective you make decision on budget at stage media are also important for the organization to decide let us proceed with budget they are three factors that need to be considered by the organization when setting up the advertising budget the first factor is stage in pedagogical I have explained to you that they are four stages it will allow cycle those organizations in introduction phase need to spread lush advertising budget can happen because the meet to build awareness of the product the second factor is market share those organizations that aim to increase market share also need to spend large advertising budget to reach that your audience you need to spend more the third factor is capitation those organizations that have many competitors also need to spell large advertising and budget in order to meet yourself different we need to spend more when in total takawana Ankita can a variety that's why we need to assess whether we should spend more or less on advertising now we proceed to message and media the organization needs to decide on message and media for advertising you need to make sure that the benefits seek by the consumer as well as company's positioning and customer value our ambit in the message benefits equals two Appeals benefits clear behind appeals finale in order to make sure that your customer engaged and react to the advertisement the marketer should advertise the benefits Gosselaar Catania Canterbury by the Bukhari America by Caravan keeper however this appeal should be meaningful believable and distinctive at the banya a Vitesse win and pointless to sake Dena which are you young to be needing a Prada you're lying so that is not attractive enough to the customers so message fatty chicken am on top as efficient in a powerful so how do you want as a kid the message to your customers you can execute the message to your customers by using different styles such as size of life lifestyle fantasy mood on image musical personality symbol technical expertise scientific evidence or testimonial or endorsement then I can know it without waiting or I take to star for further explanation for slice of life the advertisement shows how the product can be used by people in the daily life for testimonial evidence or endorsements the AB fittest men choose how much the product is a minute buying people sorry to bring up my name and I line to is easy for you to understand besides of stars the marketers also need to consider tone weights as well as format so I'm gonna explain attention-getting which I wanna you all heard this sabes Attitude Era instead of seeing sad to Tara Huggies you can replace the words by using this in a bully store satoru telugu sad two billion ago in order to get the attention from the customers initially in Hoonah can only bill get message that you want to deliver to the customer is important the media that you use to deliver the message is also important the diabolo handable million media you need to assess which frequency impact an Englishman of particular media and choose media types media vehicles as well as media timing piece on impact in fact if news and cost the marketers are turning from traditional mass media to highly targeted digital media highly forgetful digital media is expected to deliver more impact more effective reduce the cost of advertising whatever it is it is very important for the organization to see and assess the impact effectiveness and cost of each of the medium that we would like to use medida assess impact reach a deal of repair my around Allen pocket market Young Money height otama Dena everything spent by the what 22 top 10 we couldn't see a de la Bradford Kylie so around a lot target market well if I determine anger of this man impact a de la Castagna t for only alpha B the Abbott Eastman in the taça de la manna manna media different medium can create an impact for example the organization gains more trials from the customers when they advertise in one magazine as compared to the other Englishman Adela who live in communal eve'ything's we did she drop around my or on but listen is she rapper my or antenna that click-through rates prepare my hola hola around you click click all this need to be determined first then you cancel I media type media types are concerned with media vehicles and meter timing market is she considered the masses in tight effectiveness and cause before this market is use traditional mass media but now they are turning to highly per get the digital media which is expected to receive more impact more effective and cost-efficient marketers can consider Newark a state television magazine or online and mobile vehicles examples of narrow casting can be found here then I kind of a theory cetera many for media tiny marketers should can see the seasonality and patents of advertising many of the market is used easily TV advertising however the accompanies that oppose seasonal advertising and there are companies that have the same advertisement throughout the year everything's men can also be even or uneven in the psychotic event Vitesse Wayne Bullock Lord will be musically the bullets the Kylie an opulent so Kylie it is consistent video says avoid uneven every discipline will ignore the William Arthur Young Saeng katma and it is not consistent the last initiate is on evaluation of advertising the mastic night advertisement in the gelatin at a locker Bardo you should do a cliched on Retd on advertising investment very much either not written on advertising investment the baha'i can deny cause of the advertising investment per decade were you can evaluate communication effects well the the message is communicated well or not when you can't be information whether the information is well received by the recipient so the measurement should influence before and after the advertisement sorry categorical are scenes and profit effects where you compare past sales and profit with past expenditure however it is not easy to do this because sales can be affected by many other factors such as pricing Twitter and many other aspects finish for advertising I inequitable it by the mime an unsired Allah creates the balloon we have finished on advertising now I would like to revisit the my map that I have created before this one we need to focus on public relations you need to understand the rules of public relations and how the company used by volition so to go back through the slides public meaning he is not only concerned with obtaining favorable publicity building good copy image it also concerned with handli unfavorable rumors stories and events so you might think that they give it up okay - yeah okay building it at the time I didn't even say Proctor do it please we did use on how the company handled this time of story therefore these are the rules of public relations as press relations or press agency public relations have the company to produce newsworthy information which can attract the attention from the public as producto bc ii public relations helped to publicize specific product especially Jupiter produced by the company as public affairs public meeting shapes how to build and maintain the relationship with community as Lobby a public munitions have the organization to maintain the relationship with the legislature and government officials because they are the one who manage legislation and regulation such as tax that exact role as investor minutes public munitions help the organization to manage a good relationship with shareholders and potentially baxter's as develop a public change have the organization to deal with nonprofit organization in order to get financial or volunteer support only to become a Nikita Dominic and public relations hit the Bullock when a company with a share well our e-news speech fashion events with the materials corporate identity materials public service activities buzz marketing social networking as well as internet fine candles into our butter that haha these are the examples of public finishing tools that I have mentioned before the organization had Kedah conferences add twist organization can provide sponsorship the organization can develop resulting shades and programs the organization can also have your old ugly reports brochure articles news like this and magazines the organization can also have their old dugu's dictionary Roches fight with the cops business cars buildings uniforms and cars they are many activities that can be conducted by the organization to handle its public relations and body lucky the kabali the banker my bad we still have precedence Ali since proportion as well as thyroid and digital marketing to be finished let us proceed with precedence Ali there are three important points that you need to understand what is the rules of same people as usual bus crash it what is specifically it involves interpersonal competition between buyer and seller this is the Pacific of shade tendencies the face yeah that fall and ebert you over conferencing therefore these are the rules of sees people we are not only the representative of the company they also act as the representative of the customers brand new breaker styling will Google cetera direc believable Saturday right hit the when he had skin people sebagai marketing Egypt Lamar boo boo bah but that kind the longer their head up this what the product if the sea peoples are able to market the productivity me this will change the perception of the customer to is the freedom let's move to the stops in establishing first four seals Falls punishment it starts with designing skills for strategy structure and adds with evaluating these people therefore I would like to focus only or the first and last stops the verse you can be by yourself Monica turtle Lou young touching in here the lighter body to get a top middle of character he'll reach yeah it base or how many product lines that you have how many industry that you are competing in what is the size of the since force that you have as well as the double of bias when you answer all this question you are able to select the best structure that you can adopt in the organization territorial seas for structure up a builder fill people is assigned based on geographic area productions for structure add a lot of a breeder since people is a scientist or to the line customers Hills for structure a delay a leader since people is assigned based on customer or industry light complex since for structure a de la auto feeder your yearbook friend cicada but I started you graphic a via a tower that night at all a stable line SIL people is society based on copy the shape of these four structures the last tab is evaluate these people hello every time Z at the retail or advertising investment into personal selling you can I deal with it Point C is investment so the organization needs to measure return on his investment it specific the organization can evaluate to people piece audiences report quarry pause at expel a sports this should be formally done in order to provide feedback and work on motivation initiatives ELISA cut the second focused by the last step that first stop ET dominus noster an ability apathy super in Buddha do our budgeted for her the last point is field sorry personnel Sally is precise professors eat personal salad it starts with respecting and ie and will follow up this process will be discussed further in tutorial so let us move through seeds promotion referring to the moment that I have divider you need to understand how companies develops a deeply bad sales promotion - Jokke topics like appetite back that night its promotion what is its promotion it is short term incentives to encourage we get purchase by the customers the develops needs promotion program the or initiate need to consider all these factors they need to discuss when took it out the program how to conduct the program how long to conduct the program how to assess the program these fifth promotion program can use several tools such as samples coupons rebates prize packs premiums advertising specialties point of purchase promotions contests event marketing but the beaches is promotion tools are cow allowance vehicles and specialty advertising it's easy for you to understand discount allowance and three good for specialty advertising it is actually items that carry company's theme such as pad but connect this and so on Anna da let us proceed to direct a digital box for director digital part II these are the important points for destructor before we proceed on this we need to understand what is direct marketing and what is digital marketing direct marketing involves direct effort by the organization get customer by using mobile media this includes direct sally direct be and the faculty that sally direct action faculty hello Sally television media as well as Hebrew TV which and now direct competition between the organization and its customers for digital marketing it had said with reaching the customer digitally through social media marketing even marketing but as the best display mobile ads if instability as well as video advertising these are the benefits of direct a digital bhakti from the perspective of fire instead of reading this one by why I would like you to imagine and look at this issue as a buyer okay so order sign here buddy not by W by Penelope chip I may be comprehensive and the people by to the love of work with her side develop open yet any contrast these are the benefits after a digital marketing to Sally's by using already little puppy they are able to reach the customer faster and most importantly they are able to reach the customer that they are not able to reach before source of doula you know agra socket but people to share it but it'll pass t what are the types of direct a digital faculty that he wanted when they have decided all the tools that you want to use this will help them to try to ties for the target customers as i have mentioned about tools these are the forms of direct a digital marketing that can be used by the organization some of the tools are very familiar to you by right we have been Dobie DP by digital and social media marketing such as online bhakti websites when i advertising email when have you used blocks so should read about the team as well as mobile battery if we refer back to the mind met that i have read it before you need to be familiar with online marketing strategies as well as social media and mobile marketing that means idea that now think was had to prasad to recollect if you wanted to present to India so Lola's I ever purchased night that Union SAT that Superboy the design YouTube might not summarize a little and when your online marketing strategies young our would indicate website email viral marketing online video can be used by the organization to reach the customer online digital with about is powerful to make sure that people asked Freddy the information about your freedom' many marketers are using this kind of marketing the organization also can use blogs and social media the failure to manage the company's social yeah can't beat the failure of marketing activity trust me there were few companies which I cannot match it here that use people who are not able to communicate with the social be that users when I say not able to complicate it means that they are not able to comedy clearly and persuasively which trees can share this at complex so the organization really need to be careful of handy they are social media the organization also can develop mobile application is user friendly this is to ensure immediate response from both parties buyers and sellers overall by using direct and digital marketing many companies are able to manage their target customers they are able to analyze them to get their preferences to get a detailed because there are many tools that are available for analyzing your customers such as but analytics you can take Google Analytics Facebook audit inside I can go on and on and on but I would like to stop here too many chapters travel to one session I hope think that it will do that yes if you have any question you can ask in the personal group or in the forum in eCampus you'll have another one class before we add this faster there is no good in goodbye I hope to see you that way bye