Discover the phases of sales cycle for Facilities with airSlate SignNow

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hey folks jim thomas here fitness management and consulting and welcome back to our channel today it's good to have you and special welcome to all of our members it's great to have you uh here at the channel today and if you're new to the channel uh if you're finding us for that very first time you know welcome to you all and uh while you're here please consider subscribing hit that like button and to learn more about me and my company and how we can help grow your business and take you to that next level you know check out those links below now with that said our topic for you today it's the stages of the gym sales cycle it's the stages of the gym sales cycle and so i've got i got seven stages here for you that i want to talk about but i want you to think about here you know we're trying to build this pipeline okay and the pipeline has to be full and the pipeline has to be full with people who are at varying stages of this cycle okay you might have a full pipeline but you're all that you're you're totally in the prospecting phase you know we need people in the closing the sale phase as well okay so as i'm going through this think about your current lead database you know think about your current pipeline and where are we at in this gym sales cycle this one this is why it's so important so crucial to be constantly adding new leads you know to our database adding new leads you know to our crm getting referrals a point of sale getting floor referrals you know landing pages you know getting us leads you know going out and prospecting corporate leads um you know generating new leads every day okay i mean if you're an individual salesperson you know consider a quota of maybe 10 new leads a day okay 10 new leads a day you're working 20 days you're adding 200 new leads and so now you start to work all these they're going to be in various stages of this sales cycle so think about that i'll go through this sales cycle but then think about where you're at with all of your leads on this okay some have to be ready to buy some we're just getting them started okay then a whole bunch in the middle so number one is prospecting okay and this has to be ongoing okay you might be in in the closing the sales stage we're signing people up and signing people up and signing people up if we're not prospecting and getting new leads we're going to have a real dry spell in here at some point so the first step of this sales cycle is prospecting you know how are we getting new leads you know like i mentioned point of sale referrals floor referrals former members you know landing pages going out to businesses corporate sales i mean those are some examples and there's many more but those are some examples of how we can be prospecting you know to be getting new leads on a daily basis number two making contact so now we've got all these leads okay now we need to make contact with them okay so that's that's stage two of the sales cycle making contact some will get a hold of quicker than others some it'll take numerous attempts to get a hold some will get a hold of right away and they'll start moving through you know the sales cycle okay but every day we're bringing in new people right that's the key okay number three we're qualifying these leads you know we're qualifying i mean what's an unqualified lead uh you know maybe they're just uh physically unable you know to use the facility you know that'd be a person to be unqualified right you know a lot of times people think well they don't live in the area so they're unqualified that's not always true maybe it is many times not always true you know there's a difference between qualifying and prejudging right and even the qualifying you know i like to look at qualifying and i'll call it sometimes checking their temperature you know are you on a workout program right now oh yeah i do stuff at home okay great you normally like to do it you know first thing in the morning or you'd like to do it you know last thing at the end of the day okay i want to start to qualify yes when you work out with like you prefer doing it by yourself so i'm kind of qualifying them you know based on interest and and different things that they may want to do so we're going through that number four on our sales cycle okay it's the the nurturing aspect of the leads and by nurturing kind of what i'm referring to here is we're working to maintain interest and maintain desire you know we want to understand you know what their goals are why those goals are important you know we're offering some motivation we're helping them you know believe that they can actually you know do some of this but we're going to nurture these leads okay number five now we're going to invite them into the club that's going to become that's going to happen but now we're going to present our membership prices okay we're going to present the program we'll give them a tour show them around here's what it costs to get started okay so now we're in that asking for the sale portion of it and the next stage here is overcoming objections you know maybe half your folks will join first time others you have to overcome these objections over a period of time perhaps and so we're overcoming objections and then finally it's actually closing the sale okay and then we get referrals we're into prospecting we're back into it right so prospecting making contact qualifying your leads checking their temperature a little bit nurturing maintaining interest and desire okay presenting our offer okay overcoming objections and then closing the sale and so seven stages you have to have leads okay you have to have people we're talking to that are in all stages of this if you ever get too bogged down in one stage that's when you get into trouble and the biggest issue is we get into this closing the sale you might have a lot of folks that were signing up a lot of folks that were signing up and we start to neglect the prospecting we start to neglect the making contact start to neglect the making over and now we've got a big gap in there that's the big thing you want to look at so the seven stages of the gym sales cycle take a look at it you know are we following those steps are we pretty close to that and how what how are we doing and getting more leads into this database so folks my name is jim thomas my company is fitness management and consulting uh if you've not yet done so please consider hitting that subscribe button hit the like button and to learn more about me and my company you know please check out the links below and we'll look forward to seeing y'all on that next video