Streamline Your Document Workflow with Pipeline Funnel in Affidavits

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so today I wanted to briefly talk about the sales pipeline funnel so if you're unfamiliar with this concept it's a simple way of understanding how you get customers in your business paying customers and the stages that you need to go through to get those and the pipeline can have many stages it's really going to depend on your business I've drawn it here with with four stages and the simple concept is that you have to flow through a number of stages to get customers paying customers into your business at the bottom which is number four always always the last stage and in this example we might look at another number of prospects that we need that might be your total market and the number of leads then that we're likely to get from those prospects how many of those leads we turn into quotes or estimates or getting one step closer each time to paying customers which is the last stage and there are two very important parts to that equation there is the the overall size of each stage and very importantly the relativity between them so you have to choose the different stages that make sense for your process of your industry and for your business and so you might have stage one might be a stage above prospects it might be your whole market and might be a market research exercise but it's very important to understand the conversion rates between the stages that you choose so if i look at the bottom of my example funnel here how many of my customers on average do i convert from quotes so do i in this example have to do three quotes and only one of those is successful or do i have a much higher or lower rate and understanding that rate is key then to plotting the next stage which is that you can go back up the pipeline so for in this example if if what my customers are going to in this example buy goods from me for an average of five pounds then to generate fire thousand pounds in sales for my 1,000 pounds of 1000 customers I need to have quoted 15,000 pounds worth of business which means if these conversion rates are correct I need to have leads with 50,000 and prospects with 250,000 this is narrow that's quite often neglected because of the typical funnel shape of this process businesses sometimes forget that actually you need to generate quite a lot of potential interest further up the chain usually in order to get customers popping out of the bottom and that's something that we can definitely help you with it was about websites we have our strategy session is the very first thing that we do and this is one of the things that we talk about to help you define where you're going to get your customers and then how you're going to attract customers from your various marketing channels