Empower your real estate business with pipeline integrity data for real estate

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So today we're going to talk about what it means to nurture leads and build a pipeline and today's uh episode is near and dear to my heart because this will make or break you in this business but before I jump into today's episode if you have not been over to nextlevel wholesaling.com head on over there and take the next level wholesaling assessment if you want a business that throws of cash month after month after month without your personal day-to-day involvement you want to get off the treadmill and build something that's going to feed you year after year after year go to nextlevel wholesaling.com take the free wholesaling assessment takes 5 minutes 100% confidential no one else is going to know your answer and after you take this thing it's going to become abundantly clear on what you're going to have to do next to start building that business of your dreams all right so let's jump into what it means to nurture leads and build a massive pipeline let me tell you I'm going to get heated during this episode because man what I'm going to talk about today is so so so so simple but nobody does it and so I can tell you that my students the people listening to this are the top wholesalers in the country and there's a reason for that success leaves Clues they do what I'm talking about here today so what does it mean to nurture leits and build a pipeline well it's interesting because uh I own some rental property and so I get marketing all the time from real estate wholesalers and let me tell you your competition sucks a couple things that have happened the last couple of weeks uh I've got some text messages asking me if I wanted to sell my property and I responded Yes I would like to sell a property by the end of the week I'm desperate I literally put that in the text message that I replied to some cold marketing guess what I never got a text back if you can believe that okay and I made it sound real uh also I got a mailer in the mail uh last month and I called and I T I spoke to someone and I sounded somewhat motivated not crazy motivated but just a little bit motivated I act like I was a motivated seller didn't know who it was and I said you know let me think about it they called me the first time followed up again never heard from them again uh about five months ago I called off another mailer and I called back the company I left a message and I'm sorry I called back the company I did not leave a message okay just a Miss call but I called off one of their postcards right never got a call back let me tell you your competition sucks if uh by the way I do this all the time and sometimes we've actually role played with some of our competition and I played it for my people and I'm like guys this is what you're up against like you could wipe the floor with these guys so here's the good thing is that if you are willing to nurture leads and I'll show you how to do this today and build a real pipeline you will be absolutely Unstoppable okay so get ready and I'm going to give you some just simple simple simple stuff this is like 101 and by the way if you combine this stuff with a No Limit selling system go ahead and check that no limit SES system that's going to make you Unstoppable talking to sellers right doing bigger deals compressing that timeline making a lot uh a lot more fun and also eliminating the time waster so you could focus on those big deals so I highly recommend that with this check that out at nolimit sales system.com all right so because your competition sucks and you're going to do what I tell you uh this is going to be really really really easy so what does it mean to build a real pipeline well it all starts with marketing marketing marketing marketing marketing marketing I'm I can't emphasize this enough pick one channel Focus that and master that okay you got to generate five leads a day for a million dooll business okay five leads a day for a million dooll business and this is easy to do my second favorite way right now is uh postcards I've always Lov postcards one of my favorite lists are inheritance leads so you can check out no limits realestateinvesting decom inheritance No Limits realestate investing.com inheritance if you call them make sure Todd tobac uh they told you that Todd toback sent you and they will actually send you the back leads the older inheritance leads for free by the way inheritance leads are great I'm not going to make this a marketing episode but because someone's inherited a property they usually don't have an attachment to it unless they're living there which they still have to sell but they're usually at that prime time to sell No Limits real esta investing.com inheritance uh my Third Way besides the database is social media marketing and partnering with influencers in your area I've talked about that in other episodes but those are my top three right now so you need to generate just five leads a day and when I say five leads are you ready for this this is anybody who has called you for any for for any level of motivation so they called you and hung up they called you and said take me off your list or they said hey you know what I've been thinking about selling five people a day that's it don't be like oh these five leads suck five people a day who contact your company for any reason whatsoever off a piece of your marketing even if it's take me off your list because why because out of those five people again this is where people mess up they're like nobody's motivated this marketing sucks uh that's bull crap because ready five leads a day only one one out of that five needs to be reasonably reasonably interested in selling so out of five people who call you or contact you or email you or text you uh only one needs to to be reasonably interested on selling in any level that's it now you're like Todd what the hell that's hardly anything uh my life sucks this is too hard you know there's no way okay well if you do that every single day day in day out and get consistent remember I said what it means to nurture leads and build a pipeline okay this is about putting in the work because guess what if you work 5 days a week and you're only generating five leads a day let's say four of them are totally crappy and you only got one that's 22 real leads every single month real leads people who are reasonably interested in selling that's basically five a week 22 a month uh a little bit more than 240 really really I'm sorry uh so out of that take that back um that's 22 really really really really good leads a month now out of those 22 leads uh you're going to have over 240 leads in a year like really really really really good leads now once you have them you have built a pipeline because basically if you think about this right after 30 days is 22 leads 60 days it's 44 leads 90 days you have 66 leads that you are following up with I mean that's a lot so for you to talk to 66 people that you've got to follow up with with um you know that's going to take some work but the good thing is those are people who have raised their hand and say yes I have I have interest right so now you understand how this builds up man this is going to get easy if you're not using a database right to keep track of your sellers first of all uh you're crazy like the database having a database is like one of the most important things I highly recommend uh our recommended vendor vendor excuse me and if you want to check them out go to No Limits realestate investing.com slcm customer relationship management software CRM that's what it is check that out but have them go into there now these leads overall you should be calling them at least at least once a month if not once a week so your pipeline will start to get F filled and you will have real real prospects now you want to invest in the No Limit selling system if you don't want to buy it listen to the podcast I give virtually all of it away for free if you want it more organized compacted some bonuses buy the system super cheap but um this is easy so couple of tips number one is if you want to build a pipeline build consistency you got to mark it every single week every single week so whatever you choose your pipeline whether it's direct mail or social media marketing partnering with an influencer turn on the marketing and get uncomfortable you got to be spending like minimum minimum minimum $2 to $3,000 a month and 5,000 is the number if you can't come up with $5,000 a month uh scratch claw beg barter steel do your first deal get a second job Drive Uber okay I'm only joking when I say this but open up an only fans account uh but make make it happen right no freaking excuses sell some crap or get a partner for 12 months right do a partner set up a partnership and say invest in my company for 12 months I'll split the profits with you for the first 12 months after that we go our separate ways have somebody else invest the money but you got to have those leads coming in every single day because if you do that you're going to be unstoppable next if you have mail coming in direct mail if you can answer live great if not you've got to get people back on the phone immediately okay really really fast and this is where people mess up I talk about the stalker method so if you cannot get someone on the phone for the first time the first time you call them three times back to back to back when I mean back to back to back we call this the stalker method so you call them once they don't answer immediately like 0er seconds later hit send again call them right and then the third time they will most likely answer that third time because people will answer the phone typically when someone triple Taps them okay if they don't answer then then send a text message and then leave a a voicemail do that the first day the second day do it two times voicemail text message last day do it one more time leave a a uh video and a text message and then on the last day this is something we recently added send a video okay right here I got my phone hey this is Todd I know that you called on one of my postcards I've been trying to get a hold of you right maybe you Chang your mind do me a favor if if you're uh you know not interested can you just give me a thumbs down I won't contact you but if you are right just just send me a text and let me know a time week can chat boom send the video hit send I tell you you send 10 of those you're going to get one or two people back on the phone do those little things now that's called nurturing right if you think about it your competition if they can't get someone on the phone they're just going to leave it alone you send a little video look oh it's nurturing right you're giving them a hug you're telling you love them you're making them laugh you do video just a one extra step and literally that's going to take you an extra what two minutes maybe right so you do that what two or three times a day it's going to take you 12 minutes tell you what your competition is not doing this second um within that CRM you should be texting people on a regular basis because some will slipped the crack so through that platform I recommended our part No Limits real estate investing.com for /cm this is a partnership that we've got with freedomsoft you literally can text people automatically or put them on an autoresponder both email if you have your email address and text message got to do it third every single lead in your database has a an appointment for you to speak to them next so what does it mean to nurture nurture means at the end of every date at the end of every phone call you decide when you're going to talk next you set an appointment and say Hey listen we why don't we talk in one month on Tuesday at 12:30 I'll make this appointment and I'll be right on time and tell the hey don't worry too just if you could put that on your calendar I'd appreciate it but maybe I'll text you the day before right and remind them and uh follow up not everyone's going to make their appointment frankly 50% of the people are not going to make their appointment but those 50% that do you've got followup and you're going to be keeping these mini promises to people right you're going to be nurturing and building relationship ships and you're going to close deals that your competition isn't man you're going to be killing it um three is for the people who you don't get a hold of okay uh I'm going to highly recommend that once you can afford it because your pipeline right is going to continue to build and build and build and build and build and by the way if you've got 90 people to follow up with and you're trying to close deals this is going to get too much and you're going to stop following up right because you're a killer closer so my recommendation you can build a million-dollar business with three employees a good VA a good lead manager and yourself as the closer so you're going to probably have to hire a lead manager here pretty soon if you're serious about this business so someone who's going to call all of your leads every single month and get those people back on the phone to set you up on an appointment to close the deal that's nurturing because once if you're starting to let leads slip to the cracks right I don't I don't blame you you right I get it you can't do everything at once so as soon as you feel like oh I should follow up with these people and oh I miss this oh I was too busy to follow up that's probably it's time to hire a lead manager and so if you can't love your peeps your leads guess what bring somebody else who will on your team because if you don't if your company doesn't if you don't hire somebody else somebody else is going to come in and snatch that deal the soul crushing thing is I coach you how to make 50k in a deal so if you can imagine that you could pay someone 40K a year um and by the way that's not all upfront right that's $34,000 a month think about what's going to happen if one of your competitors gets a couple 50k deals over you and they made 100 Grand because you wanted to hold on and call these people yourself when you actually didn't have time okay that's brutal all right so I'll review number one remember your competition sucks so you don't be that take your profession seriously and follow up you don't need to generate a ton of leads but but five a day is is just ideal you're going get one of those who are mildly interested in selling out of those one okay you're going to have 22 a month because you work five days a week hopefully okay if not I mean you got to check yourself here uh out of those 22 I tell you what there's two three four of those are going to turn into deals you're GNA have 240 leads a year right gez you got 20 30 deals there at 50k a pop you're not doing bad all right if you're doing big deals you're doing little tiny little iny winsy deals this business is gonna suck do big deals um next is once you're generating leads make sure you use that stalker method right call them three times the first day set two times the second day one time the third day leave voicemail text also send a video your competition isn't doing that every lead has a followup every single one give him a time and a date an appointment text him the day before automatically text your database check out the CRM I recommended No Limits real esta investing.com for S CRM and if you start to feel like these leads you are missing them you're not following up properly I get it you can't do everything then you've got to hire a lead manager and a lead manager will call those leads for you and set you up and I guarantee you you do this and when I say I guarantee you um it's going to be I guess there no guarantees in life your life will be easier I guarantee you that and this person will set you up on appointments having you only talking to the most motivated sellers with them following up with your precious leads that you need to nurture so that your competition is not build the pipeline nurture the pipeline build the pipeline nurture the pipeline and all of that starts with generating leads so I hope you enjoyed Today's Show I hope you make a million bucks and I will talk to you on the next [Music] episode