Pipeline integrity data management for research and development

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hi i'm david buckles i'm also d scott buckles i'm also david spockles and my friends know me as scott buckles does your business know that master data management is a solution that helps us determine the single view of a person place or thing let's walk through an example and show you just how important that is to help drive personalization and compliance with different data regulations across the world i just planned my first vacation since the pandemic started i'm super pumped to go to an exotic location and stay at one of my favorite hotels it's been a long flight got a great greeting from the bellman as you open the door and as i pass through the lobby i have trepidation to know whether or not all the requests that i've made as part of my reservation will be made when i booked it on the app i requested a high floor traditionally i've always asked for fluffy pillows and then as a super duper titanium member i always want my free breakfast in order to do that we have to be able to determine that i am the same david buckles across each of these different applications and that when the front desk checks me in they've recognized that and incorporated all of my different requests let's take a deeper look in the mobile app i'm david buckles from columbus ohio because it's tied to my credit card and that's how the reservation was booked in the past in the legacy reservation system i've booked rooms as d scott buckles and that is where my fluffy pillow request has always come in i've also had somebody with the name david spockles from columbus georgia call in is that me or is that a different david buckles stay tuned and finally in the loyalty application when i first signed up i lived in boston massachusetts and i entered under just my common name of scott buckles mdm solutions at their core are algorithms they take different parameters and different rules to determine if a person is the same person with different data entry points such as david buckles d scott david s or scott buckles a good mdm solution will be able to determine whether i am the same person across all four of these or maybe it's just three of the four so the moments come i approach the front desk and am i going to have a great experience or am i going to have a not so great experience if your organization wants to ensure personalization and compliance your mdm solution has to be able to determine and match me to a single view across multiple different data sets on-prem in the cloud across clouds across all your different repositories and systems to ensure that i have that positive experience thanks for watching if you have any questions please leave them in the comments below also please remember to like this video and subscribe to our channel so we can continue to bring content that matters to you you