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hello everybody welcome to my youtube channel public relations 101 and in today's video we will talk about the history of public relations it is often said that military profession was the oldest profession in the history of the planet they often say that entertainers are the oldest professions in the history of the planet they often say that medics are the oldest professions in the history of the planet the truth is public relations is just as old as them but public relations existed in a very different way when armies used to conquer lands these descent runners far far away to propagate to announce the victories that they achieved in some way shape or form if you really think about it that was a human press release and today we see a very sophisticated manifestation of that same old profession so the modern history of public relations begins in the 1800s in the mid-1800s with a gentleman a circus manager and entertainer called PT Barnum recently he even had a movie made about him called the greatest showman it starred Hugh Jackman it is said that PT Barnum was such a master of publicity such a master of showmanship that he promoted a European singer so successfully in the United States that before she even landed on the shores of America she was a huge star selling out a stadium and she nobody had even heard her sing a single note fast forward to 1901 the first public relations company was start in the United States of America it was called the publicity Bureau it was started by three men called George Thomas and Herbert while the company only lasted some somewhere close to 12 years what they achieved set a precedent it set the precedent for so many public relations giants that were to come be it Edelman be it Weber shanwick be Attila Knowlton being manic Ogilvy be it any other giant you can trace the roots of many of these big companies too the early roots of any of these public relations practitioners that were there hundreds of years before us today public relations comprises of so much more than just publicity public relations comprises of management of your corporate reputation of your clients corporate reputation and includes crisis communications it includes social media it includes so many different facets of not only promotion but reputation management today consumer lifestyle has a different discipline than let's say for example defense PR or sports PR or automobile PR there are so many different disciplines within public relations today and it's such a comprehensive field speaking of mediums there's so many different mediums social media today has come up as such a integral part of your clients corporate reputation as has industry participation if your clients are simply engaged in one way if your clients are simply sending out information and not really engaging with your with their key audiences the chances that they're going to have a solid corporate reputation ah it's not so good today we are those same runners of the military conquests today we are the PT Barnum's we are the the publicity bureaus of this world we are the managers of our clients corporate reputations it is our responsibility to push the frontiers of what public relations means so that the next generation are making videos talking about us thank you for watching folks I post new content regularly so please remember to subscribe and like my channel if you want to put a PR spin on your future in the communications game