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[Music] so sales operations in most companies involves you know a group of people who are responsible for you know defining the go-to-market models you know for the sales organization defining the sales processes and the technologies that support those processes really driving the sales planning process and providing the enablement to sellers in terms of training or content and then finally the incentive comp or motivational programs that really give sellers the incentive you know to drive drive the business what I'm seeing in terms of the role of Sales Operations in driving productivity is really two things one is impacting the top-line so we're really providing the sales force with an opportunity to increase revenues mostly through giving sellers more time to spend with customers most of the companies that we work with their sales reps are spending less than 40% of their time you know with customers actually selling a lot of its done spent in you know administrative tasks you know coordinating different resources or trying to find information to put a proposal together so sales operations really can play a key role in streamlining those processes to give more time for sellers to go sell and then the second thing we see is sales operations can actually play an important role in optimizing the infrastructure and the resources that are in place to support the sales organization so looking for you know ways to reduce shadow IT is one you know typical example we see in a lot of companies there's pockets of reporting or your pockets of IT that exist in different regions or different business units and really what sales operations can do is look across all those different groups and identify ways to standardize and then optimize those investments and you know we see in many cases our clients are able to reduce cost by 20 to 30 percent initially and then just continually improving the bottom line you know by sometimes 3 to 5 percent every year [Music]