Streamline Your Processes with airSlate SignNow's Product Funnel for Corporations

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leads are not the way to build your business they're important but they're not the only way so you need to have a way to actually convert the leads 100 leads don't do anything if you don't close any sort of appointments so how do you solve that problem well you solved the problem by utilizing a very strategic marketing funnel so if you take a look at what we have here this is called the Home Improvement funnel that we designed what it does is it takes all of your assets so your existing database purchase a list of all of the homeowners that live in your area social media posts right here Google ads Facebook and Instagram ads Tick Tock ads email local SEO it does not matter these are all tactics up here it's not the strategy this whole thing is the strategy and the tactics up top only lead people into this machine which is the strategy now you can see that everything takes you to one place and that is the offer the offer is presented on usually a landing page but it can also be presented on other mediums like a Facebook form or a tick tock form or something along those lines once somebody takes your offer you need to immediately get in contact with them but before you do that you want to upsell them on providing you with their address so that they are opting in to receive direct mail now this is a way for you to build a targeted Direct Mail list so that you're not just spraying all of these letters all over all these postcards everywhere without getting any results so this is a way that we can say hey look do you want a free catalog because if you do just give us your address and we'll send it but if we just ask everybody for their address we're not going to get as many leads so we just asked for name email and number and what they're interested in usually they'll be interested in whatever ad they clicked on if it's a Facebook or Instagram or a tick tock ad whatever it is we want to make sure that we capture as much information as we possibly can from the start and as soon as they enter their information on either an ad or whether they land on a landing page you know whether it's add to landing page basically or whether it's you know an SMS marketing campaign going out to your database of your book of business or a new list that we purchased or whether it's a post on your Google my business where we're working on increasing the SEO everybody needs to go to the exact same place they need to be brought directly to the offer and when they're brought to the offer they need to be added to a CRM it's not just about getting the leads right we need to keep track of all the leads and this is what a smart CRM will do this is what keeping organize will do so as soon as you get the lead just know that you don't have to necessarily close them right on the spot right because once they if they say no you can see here they go into this annual nurture funnel which basically every single month they're a position with a new offer and something that they should do for that particular month now this increases the actual value per lead as opposed to up the sales ratio rate of your marketing qualified leads to your sales qualified leads from the calls coming in to the appointments going out now what we want to do is we want to make sure every single lead goes through the same process because if they go through the same process and it works well which it will then it's scalable and it becomes a system and now all we need to do up here is increase the budget and you can buy a bigger list as soon as you know more customers and more leads come in you add them to your customer database and that goes down to the SMS campaigns your email list gets bigger look the company with the biggest email and SMS list is going to win the company that has the best CRM management pipeline management is going to win and that's really what it's all about it's about having an overall strategy so what happens if it actually turns into a booked where they get let's say a thirty thousand dollar or something like that what we want to do is we want to immediately get the review which you're probably already doing but you want to also snooze them so that they're not getting you know more marketing messages for a little bit you want to have them sit on it for a little bit and then you want to then get back to cross-selling and upselling after about three or four months right you don't want to stop selling just because somebody bought right so this is the point of a funnel it keeps people going on and on and on throughout the year every single day and what's cool about it is check it out look you got all these ads up here they're leading to the offer and if it's a yes and it's a new lead you get a notification we do a little sales qualifier make sure it's an actual good lead so we're not just sending you you know crap leads we get a call all you get the appointment set and then if the appointment is a no we snooze him for a little bit then they go into next month's offer and they go into the email marketing SMS marketing the retargeting ads when it's a yes it's a notification sales qualifier call appointment set until it's a job book and then you get that upgraded mini split and the money the point is here is that you can see this is a big circuit right just another way of showing but this is the actual blueprint now and that's what you need you need a blueprint so if you want more information on how this works this is a new way of doing marketing so internet marketing has changed I don't know if you've noticed but SEO is not the same PPC is not the same everybody is changing and you need to stay up with the time so this is about what you can do right now to better your overall Marketing System if you want to set an appointment we do offer free consultation just book a call just make sure that you write down any questions you have we can make sure we get to it make sure that we provide answers and solutions right away and we'll just chat and see if it's a good fit and if it's a good fit then we'll get to work but either way I hope to speak to you soon hope that we can provide value regardless whether we work together or not and I hope you have a lovely day thank you [Music]