Introducing the Product Funnel for Operations

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6 years ago Ean godi dropped out of high school to pursue entrepreneurship and like most of us he struggled to get his feet off the ground in the beginning but over the past few years he's quickly passed all of his competition amassing in net worth of over $80 million so what took him from a high school dropout to Mega millionaire in just a few years well he has a superpower in marketing that allows him to generate customers basically at the snap of a finger and today we're going to look inside of his sales funnels the top of the funnel the middle of the funnel the bottom of the funnel the three sales funnels that are allowing him to generate millions of dollars every single month and the secrets he's using to do so so if you ever want to know what ads somebody's running you can actually go to Google ads transparency Center if they're running ads on Google or YouTube You're Going to find them here so you can search by their website name so in this case we would search educate doio that's his website name search that and then we can see the dozens and dozens and dozens of ads that he's running and if we look at any one of these ads you can see they go to this page called the rescue and I can click sign up and go to what looks like a free event right and all of these ads pretty much go to this exact same place and the reason is because this is the top of his funnel this is where he's bringing people in originally and that's why he's advertising to it before they're actually customers so this page is where the ads are pushing it's called the rescue it says rescue starts now it's from October 30th to November 6th so it's a free event it says long before the modern day education system the ancient Greeks found five principles to achieve true freedom but today less than 1% of the population actually knows about these and ing to this over these few days they're going to rescue these five loss principles and show them to the world which is pretty interesting and what this is doing is creating an open loop in the people that come to this page because they want two things to happen they want people to sign up for the event so they can get the lead and they want people to show up and if they just Intrigue you enough just to sign up but there's no you know curiosity that drives you to show up then their leads are basically worthless right so they're creating this open loop where you're like what are these five lost principles I got to go to the event to actually find this out uh from a design perspective this looks really really cool I'm curious if they've tried more you know like better headlines rather than the rescue starts now um I'm assuming they have split tested that and then you can click to reserve your spot they'll s you to like a confirmation page after you enter your name email and phone number and then it says what you're about to discover the three different days and these are basically headlines uh for each specific day right the secret origins of Education like what is that how to achieve success even in a rigged game I'm sure that's probably where he's going to pitch something if he is pitching something and then it all starts October 30th 100% online and free to join he's answering that question of hey it's 100% online and it's free to join cuz people are going to wonder is this in person does it cost money right you have to answer the questions that are going on in your traffic's mind if you want to increase your conversion rate so this is the top of the funnel and I would assume if he does what he's done in the past which is sell his programs in the past at the end of these events I'd assume he's going to push people to educate and this process this event funnel has worked very very well for them I was chatting with their CEO like last year and he told me that they made over $4 million from one of these events and I wouldn't be surprised if that number is now higher because his channel his YouTube channel has grown substantially since then so this is the top of the funnel they're getting people to this event they're not making any money but they're generating lead flow and they're indoctrinating I guess for lack of a better word their leads Their audience to believe what they're going to offer them right and the next thing they're going to offer them is educate educate is their basically Master Class where they have their own online programs and coaching so the headline here is launch your high income career and join the new generation of young millionaires now when you're writing headlines there's a really useful tool it's called the four use and you want your headline to have at least two of these four use if it's going to be successful it's useful unique Ultra specific or urgent so if we take those four use and we apply it here we can see this is somewhat useful right cuz it's saying launch your high income career uh you can say it's pretty Ultra specific cuz it's young people Young milliona uh and then it's kind of uh this unique right it's kind of unique because it's New Generation so you're wondering like what is new about this um but overall this headline is probably like a 6 out of 10 at least from like copywriting principles but who knows how it's actually working so are you ready to embrace the unconventional path or are you just going to settle for conventional results and then they have a little video where it shows what it is I want to save my spot right interesting call to action there rather than just join now it's I want to save my spot kind of suggesting that they're going to run out so down here are some trust badges two of these are value props and two of these are kind of removing some of the fear of purchasing so immediate access value prop but also answering an important question when will I access this if I pay now second always up to date it's a value prop that they're going to continue to get more from their purchase 14-day guarantee removing the risk secure purchase removing the fear that their credit card is going to get St stolen by putting it into this website then it breaks down what's inside of the program hottest opportunities coached by industry experts growing portfolio of programs I'm sure you can see what they're doing there the programs you get then they break down these three different programs with these cool trailers inside of them that again are just hyping up uh the different programs that they're going to get so again not too much to say here they're just breaking out these people are getting the hottest opportunities right they're selling that this is something new it's Unique right again the four us are hitting on that unique aspect when you join educate today you get full and immediate access to and then again they're going to break it down one more time and they're pre-framed right and then they do something pretty smart here and what they do is they build annually but they break it down per month at least when they pitch it here $125 per month build annually it's much easier to swallow than $1,500 and then they have these four badges here clarina PayPal Stripe afterpay from these businesses other people trust right so you're kind of borrowing some trust from these other businesses so you click here and then it takes you over here to stripe and one thing I'm noticing right off the bat that they could probably be doing better is it says I a Services FZ Cod if you're somebody who is very new to Eman godzi or to educate and you go to educate doio and then you land here you're going to be thinking what's i a Services why am I paying them I thought I was paying educate it's probably a small thing but I'm sure some people are thinking that we just found this in another client's business that we're doing conversion rate optimization for and these small little tweaks bump up the conversion rate by removing some of the different questions and objections and inconsistencies that people see when they go through your funnel and another one of those is it says 125 build annually but then right here is just just $4.95 so if somebody missed the build annually part they're going to get and they're going to bounce right and they're going to say well why is it now $4.95 I thought it was1 125 a month so if they reiterated that here 125 build annually on the checkout page and then they had the full 425 people can at least understand what's going on here and they're using a stripe checkout page here which is nice cuz it's super easy you know it's going to work but I'd be curious if they split tested this checkout page because a lot of times we've split tested checkout pages and seen 30 40% boost in conversion from one checkout to another and the last time I tried a stripe checkout for a client it did not perform very well at all in fact the other checkup page performed way way way way better uh than the stripe checkout page that's something that they could test so that's it for educate but if we head over to the third funnel which is the bottom of the funnel and really where he's been able to amass the most amount of his net worth is a company called Floy formerly known as agency now the reason I say this is where he's been able to amass the massive amount of net worth that he has is because this is a SAS product and if you know anything about SAS you know the multiples that they're able to be valued at is so much higher than a company like educate and the perfect example of this is a company I sold a couple years ago it a similar company to educate an education type company and we got a 2.6x multiple on our Revenue so every dollar made Revenue it was worth 2.6 times that okay but but if you compare that with a company like Floy a SAS company it's not uncommon to see 10x 20x sometimes even 40x multiples especially 2 years ago before interest rates were crazy and the economy was a little bit in shambles so a company like this that say is doing $10 million in Revenue a couple years ago it's not uncommon even if they're making no money in profit every year losing money to be worth $200 million teachable was an example of that they sold for $200 million on either 10 or 20 million in Revenue with no profit so now diving into this funnel a super W and then it says for coaches Consultants all these different audiences calling out all these different people and this is something they did recently this used to just be for agency owners but they widen their market right I think they're getting ready again for this to be able to be sold they wanted to have a wider Tam and then the call to action try for free it's a great call to action it's inconsistent with up here the get started called action which is interesting and then immediately you can kind of see here how this is different it replaces these apps and you're saying okay all right I use those apps how does it replace it and then we go in and it starts explaining what this does a track more clients serve them better and keep them longer and the reason this is a great copy is it's not feature based it's benefit based when you use this you get to attract more clients serve them better and keep them longer and then they go into some features of what you actually get which is still important right people need to know what the software actually does and then they have this little AI piece that's apparently coming soon which again it's hot right now it's going to sell the product people are excited about ways to use AI inside of their businesses and then as we get you built by agency owners for agency owners again trying to show it's not some just big corporate company but they understand the problem that agency owners actually uh experience but again if you notice this this is now another inconsistency because it's agency owners for agency owners but up here you're it's for coaches and consultants and digital entrepreneurs or whatever it says so if I'm one of those people now I'm like why is this for agency owners I thought it was for me and then this next section here shows three other reasons why you should sign up get more clients again you're you're selling the benefit not the feature keep your clients always up to date allinone Place consolidate your Tech stack and then next up pricing level up your business start for free and again the same main benefit headline there and then $29 per month this plan includes one user and and then it breaks down everything you get I'm not sure why they only have one pricing plan now they used to have three I can't imagine this actually working better maybe it does I don't know but if you look at pretty much any SAS business any big SAS business they have three tiers and there's a reason for that it anchors the middle option increases average order value and then still a certain amount of people are going to choose that most expensive tier allowing you to make more money I mean they do have it to where you have have to pay more for more clients and team members um but you know I think if they had three from the beginning their average order value would be bigger and then here we have a little calculator where you can actually figure out how much it's going to cost but what's interesting here is if I go one in one one team member one client right um which here you know I'm assuming that's what this is so $29 per month uh it says one user so if I do that maybe if I go one user no clients nope still this is inconsistent once again we've been seeing that all day today it's $41 per month at the cheapest for one team members when it's $29 a month here so again inconsistencies are going to confuse people and then lastly another call to action join 18,000 businesses using Floy this part is great right at the end of your pages people get down to the end you want to give them that one last call to action we do this on all of our funnels it says try for free again an easier call to action a lower risk than sign up up now two things here that i' would probably do that i' probably add to this page is one a comparison chart they kind of have it here but I'd probably add a comparison chart where it breaks down the different features of different softwares versus this one I know they kind of have that here but you could probably do that a little bit better and then the second thing is they have no FAQ they have that on educate right you can see at the bottom of the page they're answering these questions but they don't have it here so it's again it's something that uh can be Los conversions if people have questions that are not getting answered on this page right it's a great way to just push people past that final Edge so that's it for these three funnels this is the bottom of the funnel you can see how he's bringing people in the top through ads into these events indoctrinate them getting them inside to educate and then bringing those educate students into Floy where he can really increase his net worth it's a beautiful funnel that's working obviously extraordinarily well considering he's worth over $80 million now if you want to know the four things you can do to increase your conversion rate by 2 to 3x if you're not already doing them check out this video right here I think you'll enjoy it I'll see you there