Unleash the power of the product funnel for Public Relations

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here at Crossroads PR we follow a mantra that great PR starts with great content well what makes content great but all starts with getting the right messages to the right people across the right channel how do we do that let us walk you through that process every piece of great content starts with a strategy session or a creative brainstorm in order for us to deliver strategic results we need a seat at the table we need to work closely with your executive team your marketing team and your sales team we need to understand what your company's goals are when you can understand the competitive landscape we need to understand your pipeline for product development for news Etc once we take all of those things into consideration we can develop customized PR programs specifically to meet your needs once we have a strategy in place we look at all of our available internal and external resources from which we can pull content and information to develop our expertise start with existing content such as blog posts FAQs case studies white papers that you may have leveraged from lead generation campaigns look at what you've developed in conjunction with some of your partners maybe there's some byline articles or even speaking abstracts that you've developed that content is there and ready to be recycled to build your thought leadership platform so we have our strategy in place we've identified our expertise What's Next Step generating content to generate content we sit down and look at our internal and external resources we try to determine how we can best convey this to our clients audiences step four promotion making sure we get this piece of great content into the right hands our clients target audience across the right platforms promoting your content is all about building a consistent pipeline of news and information this could be a mix of educational engaging interactive promotional content was the last step in our process will we continuously monitor report analyze and tweak how do we do that we Monitor and track data and analytics every two weeks to make sure that number one our PR messages are reaching the Right audience and number two that they're resonating with the Right audience um there are a lot of different ways and things that we look at we use a plethora of tools some are social media Centric looking at how many times virally your message was shared on Twitter how many new followers you had when did you lose followers can also be some type of web analytics looking at traffic to your particular website where are we driving people what are they reading and how long are they spending on certain pages and another component could even be looking at where your press releases are distributed over a paid wire and what the analytics from that provider look like what links are being clicked how many people are sharing the news on social media on LinkedIn Etc so all of this information is quick together and reviewed about every two weeks and at times we'll see and it's very apparent from a strategic perspective that something's not working so that's the point where we we need to come to the table again and determine what are some next steps and some changes we can make in order to continue our momentum and reach our goals so that's it that's our recipe for Success how to generate great content so let us know how we can do the same for you