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what is a sales funnel and why is it that everybody seems to be talking about sales funnels in recent years if you're asking yourself these questions then you are probably also wondering how a sales funnel can help you to finally start or grow your own business online in this video i'm going to explain everything and make you an instant sales funnels expert so stay tuned [Music] hi my name is joe i'm from successorsmate.com and doctorfondo.com probably just like you i am an online entrepreneur and in the last decade i've tested many different ways to earn income online and if you are active in the make money online niche it is inevitable that you hear about sales funnels in fact i have found them to be so powerful that i wanted to become an expert and after many years i can teach you everything there's to learn about the topic if you are to believe the gurus a sales funnel will turn whatever you do online into pure gold especially if you use any of the expensive tools that these people recommend your success is inevitable but is it understanding what a sales funnel is and what it can do for you is crucial because it is an important tool in your toolbox as an internet marketer for instance it identifies those visitors that will likely be your future best customers it will enable you to reach out to these people over and over again without spending any additional money after the initial investment and you can serve your customers in the very best way possible by giving them exactly what they need of course this all does not make sense to you right now but after watching this video you will be an expert on the topic and even better you will know exactly what to do to get started with your very own sales funnel so let's start with the definition of a sales funnel a sales funnel is a combination of marketing tools and tactics to identify and filter potential customers out of your traffic it guides and pushes these people through the different stages of the customer journey towards conversion with the aim to turn them into loyal returning customers and fans who advocate for your business there are a few important elements in this definition first a sales funnel allows you to separate the wheat from the chaff so to speak so you know which visitors to focus on contrary to the traditional website that treats every visitor the same because you identify these customers you can follow up after their visit with an offer that is right for that customer in their specific step in the customer journey this also means that you can invest more in those customers that fit your ideal customer profile and stop spending money on everyone else the other great thing in this definition is that a great sales funnel is focused on nurturing your customers and giving them exactly what they need at the moment when they need it so a good sales funnel allows you to sell more to the same customers and makes them so happy that customers become loyal fans advocating your products or services to others so to summarize you understand who your customers are you serve them better you sell more to them you have them come back for more and even sell your products to others does that sound like something you need for your business i bet it does if you watch until the end of this video i'll explain the question we raised in the introduction why does every marketer seem to be talking about sales funnels and i will show you the tools that i use to build unlimited sales funnels for less than one dollar per day so stay tuned for that there are many different types of sales funnels but there are some standard elements depending on how the visitor enters their journey with you let's say that you sell courses and digital products and your ideal customer persona is an online marketer who is trying to make money online probably like you as you are watching this video one visitor is interested in understanding how to become an affiliate marketer and how to make money online they watch a popular video on youtube about the topic and during that video your ad pops up offering a free ebook or training on affiliate marketing they click on the ad and they enter your funnel you can then offer a really good deal the best option is to give something away for free let's say they land on your page with a free ebook about affiliate marketing in order to get it they leave their email address they receive an email in their inbox with a link to download and once they have done that you offer an incredible deal on something that they probably need on their journey in our example you could offer a course on how to find the best affiliate offers to promote to kickstart their journey to become a successful affiliate marketer if they are not interested at that moment you can do several things you can offer the same course for a lower price or for split payments or you offer something else but related such as a guide or swipe file with your best performing affiliate offers like a secret black book if they are still not interested you can offer it again later by sending them an email a few days later because you have their email address if they do decide to buy your course you can offer them a more expensive course where you add even more value so now you understand that a sales funnel is not just one thing as my definition already indicated it's a combination of different tools and tactics that you can use depending on how you design the customer journey the market that you're in your offer and a lot more elements it's like a trail of breadcrumbs that attracts your visitors and leads them from one step to the next through their journey some marketers like russell brunson also talk in terms like bait to hook the customer and some other marketers like sabri subi call it the magic lantern method because you guide people through every step of their journey while you are watching this video let me know why you need your own sales funnel do you have your own existing business perhaps a physical store and you want to expand online or are you planning to start your own business share it with me in the comments below i read every comment and respond if needed the different sales funnel stages there's this classic ada model or aida the a stands for awareness stage sometimes called discovery stage this is the stage where you offer education and provide them with value related to their problem help them so they can take notice of your business the i stands for interest stage sometimes called consideration stage now that your target audience knows that they have a problem they can start doing their research comparisons and thinking over their options they need to consider you as the best solution you do this with targeted content articles emails testimonials this customer is in the market so to speak then the d stands for decision stage the customer is ready to buy and you are on his or her short list it's time to help the customer to make the right decision with an incredible offer that they can't refuse then there's the action stage or conversion stage the customer makes the purchase so this is the classic ada model and we're adding two additional stages to that model number five is the loyalty stage you want the customer to return and purchase more so you can keep adding value you do this with different offers and solutions that increase in value the ultimate model to keep adding value is with a subscription model where you have a recurring income stream and you can continuously build on the value you can also read more in my book the value pillars at the moment when you have added enough value and you've proven to be the perfect problem solver you have made a true fan this is the ultimate goal your customer tells their friends and family about you and your solutions this gives you a reach and an effectiveness beyond anything that you can do through paid marketing best sales funnel examples here you have a few examples of standard sales funnel designs in the funnel simulator on doctorfunnel.com we'll take the example of the lead generation funnel we discussed earlier first you have the opt-in page this is the page where they order their free ebook and leave their email address then the customer moves to the sales page with the course about affiliate marketing then there are a few upsell pages and in the end there is the thank you page which allows the customer to either download the product or to actually thank them for ordering and purchasing what they did i hope this video was helpful if you liked it let me know by leaving a like and make sure to subscribe to this channel because i post new videos and content every single week thank you for watching see you next time to your success bye [Music]