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question for you about curiosity how do you manage to be someone who is wildly curious and yet also insanely productive from a writing standpoint from a publishing standpoint at some point you have to stop reading and then decide to work how do you manage that especially today with the preparation of just insights everywhere um there's two parts to this question so let me try to answer each one curiosity doesn't mean reading more but i'm a big fan of reading curiosity means being prepared to make an assertion so when you see something you don't understand you have to either walk on by which dulls the mind it's apathy or you have to say maybe it's like this because of that so for example some of you know i rant about the showers in hotels the showers and hotels should all be exactly the same design because there's no prizes for innovation it should be like you turn it it gets hot you turn it gets cold that's all it does the one uh last night in la was three nested dials and if you turned it one way it got cold and turned it the other way it got hot but if you turn it all the way past hot it stopped getting hot and made the other head put water out right now i'm looking at this and i'm saying not that sucks but i'm saying someone thought this was a good idea and i'm curious about that there's no way for me to read about it there's no book on shower design for hotels if there was there'd be no problems so i started imagining what's the world view of somebody who finally gets a chance to either design a shower controller or buy one for a hotel and what are the pressures on them and what are the story they need to tell their boss so i asserted something and i was probably wrong but that's a version of curiosity that the way we become designers of a future is by asking three questions who's it for what's it for and how will i know if it's working that's design thinking those three questions so the who's it for was clearly not me was clearly no business traveler at three o'clock in the morning that this was for them so who was it for well maybe it was for the architect trying to persuade the client that this hotel could charge extra because it had hip architecture oh what's it for to give the architect give her something fresh and new that she could brag about in the meeting oh how will i know if it's working because the client says you can build the hotel that's my series of assertions so that's the kind of curiosity i'm talking about second half of your question was about being productive and i think there's a couple things here the first is i don't have a television and i don't go to meetings so i and i don't use twitter or facebook so i got 10 hours on almost everybody and but the second thing is that either you develop this instinct to ship or you don't and the reason i think everyone should have a daily blog even if no one reads it even if you write under an assumed name is because every night you go to bed knowing you got to write something when you wake up in the morning and your subconscious will do it my friend the late isaac asimov wrote 400 books published 400 books in his lifetime books of course the science fiction book books on the bible and science and lots of other things how did he do it isaac i say how did you do it he says it's simple every morning i wake up at 6 30 and i go to the manual underwood typewriter in my living room overlooking lincoln center and i type and i type until noon and then i'm done for the day and it doesn't matter if what i type is good i just keep typing and once your subconscious knows you're going to type no matter what it gets better because it says i don't want to waste my time writing bad stuff i'll make the best stuff i can because you it didn't work it didn't he couldn't stop himself he just kept typing that is possible today but we have to get past this idea that has to be perfect and polished and everyone has to like it because the critics that don't like it are merely telling you it wasn't for them so now you know who's it for and what