Empower Your IT Product Launch Funnel with airSlate SignNow

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our next funnel we're going to look at is the product launch funnel the name explains itself that this funnel is very good a building excitement for an upcoming product or service launch it works by first using a squeeze page where you briefly explain about your new product or service to hook your audience get them to opt-in for the upcoming videos and your product launch you don't have to use a squeeze page at first but I personally like doing it this way that way even if they don't purchase that at least they've opted in and you've collected their email address to where later you could possibly get them to purchase either this product or maybe a different one that's a better fit for them after they opt-in your prospect is taken to the first sales page where you can give them a video of a preview about how cool your new product is I would suggest using videos instead of just writing an article for each day cuz it causes more excitement and more engagement than just text there are four to five videos you will need to make depending on if you use an opt-in page or not each one should be engaging and make your audience very excited giving them a little more information each day give them access to each of the videos depending on when you're releasing your product but usually you give them access to one video a day with the final video having an order form underneath it so that way you've caused curiosity and excitement for your product launch as soon as it launches your people lined up and ready to purchase it it's a fantastic way to pre frame your audience and get them eager to buy your product or service you'll usually send out emails giving them a link to each new page and video can also create a closed group on Facebook or anywhere else you want to make a group for that product or service for everyone interested in post links there a third option is putting the links at the top of your original funnel page and then basically just making them unclick Abul and tell that next day that's the third option you can use for this remember the goal here is to get people super excited about your upcoming product launch it's gonna be more challenging funnel if you're just starting out the funnel is very simple to make but the challenging part can be making engaging videos your videos are all about your content not necessarily the quality you don't need fancy cameras if you don't already have one you can simply just use your iPhone to make these videos you can make these as fancy as you want but if you know how to engage with your ideal client a series of simple videos will make you a lot of money generally I try to keep these videos around 5 to 10 minutes nothing too crazy making them too long will cause people to lose interest don't go into too much detail because that can also cause people to lose interest your videos are all just facts and details about your product and service they should be explaining it we also need to be showing the end result how exciting it is for anybody who purchases your product or service if you start this final too soon they're waiting a long time in between videos even two three five days can cause a lot of people to lose interest or completely forget about you and your new product you're very engaged with your community and you want them to know sooner spacing out your videos can work but keeping them closer together tends to give you a higher percentage of buyers something you can also offer to the people who've been waiting and who opted in watching each one of your videos and give them a special discount for being one of the first people opted in and the first people to purchase the example pulled up here you can become a cash money machine giving them a video so this is one using an opt-in page basically you can see launching on June 28th mark your calendar has a little countdown has a place down below for comments get your free downloads sign up and then you're taken over here so this is video number one now you would show them the squeeze page aim video number one all in the same day you don't want to space that out but this is video number one how to defend your business and then you would give a video talking about your product or service that's upcoming giving a brief explanation but enough to hook your audience if let's hop up here you can see video 2 video 3 and video for you can see how they're grayed out while the first video is all in color that's because we haven't gotten to these videos yet now we'll skip ahead to day 2 so you can see dates you how to build your client lists from scratch then another video explaining everything to them getting them a little more interested giving them a little more taste of what your products about then again day 3 how to conquer your industry these are all exactly the same page just obviously different videos different text and titles but other than that they're the same layout they all have a place for you to comment underneath then finally day 4 day 4 is when your product launches and your prospects can finally purchase what they've been waiting for so how to reach the top another video now this page is a little different up top exactly the same you can see now all the videos are in color and you can see the text here this is grayed out because you're looking at this video then down here now we have an order form generally you always want to put this right underneath of the last video that way they don't have to click anything they can just scroll down and see where they can fill out their information right below so basically here we go with their contact shipping address payment all of that good stuff so down here is where they put in all their information to actually order your product or service and then obviously they're taken to a order confirmation page and then from there depending on what you're selling if you're using this to sell a physical product then you'll obviously be shipping it out if you're using it to sell a membership then they can go and sign up for your membership and set their password and everything to really use it for just about any product and service to build that excitement and make sure that when you launch it you have a lot of people lined up ready to purchase your product but other than that it's a pretty simple funnel again bringing in a lot of elements we've seen before with the order form the order confirmation page just the difference is simple page videos and they only get access to each one of these videos they get one a day if you watch this Monday then they'll see this video Monday this one Tuesday this one Wednesday and they'll finally be able to purchase your products on Thursday now most of these funnels they're not too complicated but if done right they can make you again hundreds of thousands or millions of dollars it's worth paying attention it's worth taking notes it's worth remembering what all these are and don't forget about the damn underneath each one of these videos which will basically give you a little layout of how each one of these funnels works in case you ever forget but the last funnel we're going to take a look at in this course is the reverse squeeze page or as I like to call it the value funnel