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what's up but it's Rob this is apparel success and I'm about to make a bold claim which is that by the end of this video here you're gonna understand exactly how to market your clothing brand from scratch to getting it to the point where you have dozens of orders coming in on a regular basis I'm going to show you this step by step here and I know there's a scarcity of information online for clothing brand owners out there so I'm excited to share with you some legitimate information right now essentially every single clothing brand starts from the same place which is they need to build a foundation for their clothing brand so the starting point is building a foundation for their brand and your foundation has four main components it has a brand concept your website quality your product quality and your social media presentation oh so those are the four main components of your clothing brand when you're first starting out and if you're just starting out these are the four parts of your clothing brand that you want to be working on the most you want to make sure that your brand concept makes sense and that your brand concept is tight and it's aligned with the audience that you're going after you want to make sure that you have a high website quality you want to make sure that your product quality is good and you want to make sure that you're doing your best to present your clothing brand well on social media now all of this alone isn't enough for you to start thriving as a clothing brand what you need to do next is you need to add value to your clothing brand okay so the next step is adding value to your clothing brand and the way that you do that for a clothing brand is all through the social value and the reason for that is because as you know people buying clothing people don't need to buy clothing as a necessity anymore they buy it as an accessory and so basically the only way you're going to get people to buy your clothing is if they think it's really cool and the best way to do that is through adding social values so the way that we're gonna add social value to your clothing brand is through getting it on to celebrities and influencers and by getting customers because when you have customers that's gonna be social proof for your brand and it's gonna increase the perceived value of your brand now let's say you think you have your foundation under control you have a good brand concept your website's good your product quality and you try to reach out to a bunch of celebrities to get your your first celebrity endorsements or you're working Instagram really hard you're trying to get your first customers and all this effort that you're putting in isn't working it's not getting you anywhere well what that signifies is that you need to go back and tweak your foundation and work on your foundation because if your foundation is good if all this is taken care of you should be able to land some celebrity and influencer endorsements and you should be able to get some customers for your brand so you go back you work on your foundation when you've done that you go back here you try to get celebrities and you try to get customers and if that doesn't work again then you go back and keep tweaking your foundation you keep trying and this is basically an endless cycle until you start to get some celebrity and influencer endorsements maybe you get one maybe you get five six ten celebrity endorsements maybe you get a hundred customers five hundred customers a thousand customers well what happens when you get these customers and so these celebrity endorsements is now you have data okay and what this data allows you to do is it allows you to see exactly who's buying your clothing without any speculation anymore you have hard data and you know exactly who your customers are and who's willing to actually pull out cash to buy your clothing and this brings everything back to reality and it gives you some really really real information for you to use to get to the next step in your clothing brands life which is scaling up using that data okay and the way that you're going to scale up is now you can target people way more specifically with Facebook Ads with your advertising and you can spend your money more wisely you can spend your time more wisely and it all contributes to you growing your brand much much quicker but until you obtain this data right here it's gonna be very hard for you to scale up and to get any significant results for your clothing brand so this is the blueprint here and what the journey that you're on looks like growing a holding brand and this is a really really clear perspective of that and most clothing brands stay in this foundation space forever they try to take action they keep trying to get celebrities to wear their clothing they keep trying to get customers to buy their clothing but it just doesn't work all the efforts that they're putting in its not working and the issue is that their foundation isn't good enough and when they're trying to reach out to celebrities the celebrity's saying no thanks you know this brand doesn't look good enough because of some error in your foundation and then customers are saying the exact same thing or you're engaging with them on social media they're checking out your brand they're saying and I don't want it the Foundation's not very good okay so basically it all starts with the proper foundation and then you work your way to attaining celebrity endorsements customers for your clothing brand once you have customers for your clothing brand you get data and that data allows you to scale up your clothing brand know exactly who's buying your clothing brand so that you can target those people exactly and so you can get amazing results for your brand now my online course the clothing brand marketing system shows you how to go in-depth into your foundation into your brand concept your website your products your social media presentation it shows you how to add value how to properly reach out to celebrities how to acquire your customers and then how to read that data and scale up your clothing brands so I'm going really really deep into each and every single one of these stages for glowing growing the clothing brand from scratch and those are essentially the things that you need to be learning so if you're interested in that you can check out my online course right now I have an early bird special going on it's only lasting this week here and if you're interested you can head over to clothing brand marketing.com to buy that course go through all these different stages in depth in detail and master this for your own clothing brand all right there's a pleasure showing you that today and I'll see in the next one peace