Empower your Mortgage Business with Product Qualified Leads for Mortgage

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are you a mortgage broker or loan originator looking to increase your leads and conversions in this video I'm going to teach you the secrets behind setting up effective Google ads campaigns that will Skyrock your business the reason Google ads are so effective is because the Searchers are in essence pre-qualified they are warm leads right we know they are interested in home loans because they had to type in the keywords in the search terms in the first place we just have to capture that traffic and convert them into a lead hi everyone my name is Toby Donald chuck with 39 Celsius web marketing Consulting and I've been helping Brokers just like you increase their leads in conversions through smarter Google ad strategies for years so believe me when I tell you that I know the strategies that work and are worth your time in this video I'm going to take you step by step through a strategy you can use and show you how easy it is to get started with Google ads but before we delve deeper into the topic if this video provides you with valuable insights do me a favor hit that like button share your thoughts in the comments and subscribe to the channel for more Cutting Edge digital marketing tips and if you're eager to improve your lead generation for your business then reach out to me now at Toby at 39celsius.com and let's start improving your leads and your business now without further Ado let's plunge into the content Step One is choosing your Google ads marketing objectives when setting up your Google ads campaign for borrower lead generation you have the flexibility to choose the most relevant objective that aligns with your specific goals as you go through our recommendations here remember we are using expert mode not smart mode within the account if you are using Smart Mode your options are severely limited did and I do not recommend that setup for many reasons with expert mode here are the two campaign objectives leads by choosing leads as your campaign objective you focus The Campaign on conversion actions such as calling you filling out a form or requesting information from you which is what we want leads the leads objective is the ideal option once conversions are set up and tracked in the account and you have enough data for the campaign if your campaign is brand new I encourage you first to choose website traffic to build enough conversion actions for your campaign then once you have at least 15 conversions over 30 days you can switch to lead website traffic if your campaign is new this is the objective you want to use until you get at least 15 conversion actions as I mentioned over 30 days here's an example the marketing objectives inside Google ads in expert mode next we move to performing keyword research when conducting keyword research for your mortgage lead generation campaign it's essential to explore relevant keywords that align with the type of leads that you are targeting consider terms directly related to mortgage loans and home financing such as mortgage lenders home financing options or mortgage brokers or ground up building loans additionally think about specific loan types that you want to attract such as FHA Loans conventional mortgages or VA home loans by delving into these keywords you can ensure your ads reach individuals actively searching for mortgage related information increasing the likelihood of capturing valuable borrower leads to supercharge your keyword research use powerful tools like Google's Keyword Planner it's free to use writing Google ads or semrush is another one among other paid tools these tools provide valuable insight into search volume competition level and related keywords look for high volume keywords that reflect popular Search terms however it's equally essential to identify low competition keywords these hidden gems present opportunities to capture leads with less advertising competition by using keyword research tools you can strike a balance between high volume and manageable competition maximizing the effectiveness of your Google ads campaigns after exploring relevant keywords and leveraging keyword research tools it's time to compile a comprehensive list of targeted keywords for your campaign group them into relevant categories or themes such as loan types home buying stages or borrower needs these groups will form the basis of your ad groups ensure your list covers a range of keywords including broad terms and long tail keywords that capture specific queries long tail keywords like mortgage lenders in Temecula California with no money down or how to get a mortgage with bad credit often long tail terms have less competition and can help you target Niche audiences by creating a diverse keyword list you can reach a broad spectrum of potential borrowers an increase the chances of attracting qualified leads here's some mortgage keyword examples that you can use and some ideas to get you started mortgage loans Target keywords like mortgage loans Home Loans or mortgage financing to capture buyers who are actively searching for mortgage options next refinance mortgages include keywords such as mortgage refinance refinancing options or refinance your mortgage first-time buyer mortgages Target keywords like first-time buyer mortgages mortgages for first-time buyers or first-time home buyer loans to connect with individuals who are purchasing a home for the first time mortgage rates incorporate keywords such as best mortgage rates current mortgage rates or lowest interest rates to attract borrowers seeking competitive interest rates for mortgages mortgage calculators consider keywords like mortgage payment calculator loan affordability calculator or mortgage rate calculator to capture borrowers who are in the early stages of the mortgage process and looking for financial planning tools mortgage down payment assistance include keywords such as down payment assistance programs grants for down payment or low down payment mortgages to reach borrowers who are seeking assistance with their down payment requirements home equity loans Target keywords like home equity loans home equity line of credit mortgage pre-approval consider keywords such as mortgage pre-approval pre-qualified for a mortgage or get pre-approved for a mortgage to attract borrowers who are in the early stages of the home buying process and looking to secure their financing in advance construction loans to Target people who are building from the ground up or working on additions to their existing home the only caveat to how many different keyword segments to Target has to do with your budget so if your budget is modest focus on one one segment such as first-time homebuyers a modest Google ad search budget is like a thousand dollars per month or less you can spend less than this of course and you can spend exponentially way more how much you allocate for ad spend depends on your goals and what you're comfortable with spending I have a related Post in the video description on how to calculate your Google ads budget next up is creating compelling ad copy to create a successful Google search ad it's crucial that you understand its key components Google uses responsive search ads that are made up of many variations of the following elements headlines descriptions a display URL ad extensions which are placed under assets within your Google ads with responsive search ads Google will mix and match your headlines descriptions and assets to find the best combination to achieve the best results each element is vital in grabbing attention conveying your value proposition and encouraging users to click through to your website the headline is your first opportunity to capture the attention of users Google allows you to create 15 different headlines a best practice is to make the headlines compelling by incorporating keywords emphasizing the benefits of your Mortgage Services and addressing your target audience's needs and pain points you only have 30 characters for headlines so make sure they count here are some headline examples that you can draw from get your custom rate quote now get pre-approved today first time buyer buyer programs low down payment mortgages avoid surprises and hidden fees and you can use Dynamic search as well craft headlines that resonate with potential borrowers and make them curious about your offerings you can use chat gbt or another generative AI program to help you brainstorm for more ideas now compared to headlines descriptions are three times length giving you 90 characters to write a compelling description you can create up to four descriptions in the ad description make every word count then craft a concise and persuasive messaging highlighting your Mortgage Services unique selling points focus on your value whether it's competitive rates personalized customer service or fast approval process use language that evokes trust urgency or exclusivity to encourage click-throughs remember this is important align your ad description with the keywords that you are targeting to increase the relevance improve the quality of your leads next utilize ad assets to provide additional information and improve add visibility click-through rates and overall improve your results add asset add assets include the following site links that are links to other parts of your website such as about us mortgage calculator contact us and more call extensions enable users to call your business directly from the ad location extensions highlight your location image extensions if enabled in your account will help to draw attention to your ad as well this allows you to display an image next to your ad as you would see in the traditional organic results assets like sitelinks callouts and other asset options provide really valuable and information and increase the visibility and prominence of your ads take advantage of relevant ad extensions to make your ads more compelling and informative next optimize landing pages this is an essential element for successful Google ad campaigns and I wrote a post about how to align your landing pages with your Google ads so read that for a deeper understanding a link is in the video description but to maximize the effectiveness of your Google ads campaigns for mortgage lead generation it's essential to create dedicated landing pages for each mortgage product you're running ads for these pages should keep cater to the needs and expectations of potential borrowers the copy and keywords should align closely with the keywords for example if you're offering first-time homebuyer programs ensure that the page is all about that if you're offering VA home loan programs the page needs to be about that do not mix the content from different topics landing pages should be specific to that topic and user the alignment between keywords ads and landing pages helps provide a seamless and relevant user experience tailor the content to highlight your Mortgage Services unique value proposition and address your target audience's pain points next ensure your page is mobile responsive and loads quickly optimizing landing pages for mobile devices is crucial in today's mobile Centric World ensure your landing pages are mobile friendly and responsive adjusting to different screen sizes and providing a seamless experience across devices additionally optimize the loading speed of your landing pages to minimize bounce rates and maximize user engagement optimize your images for quick delivery users expect quick and easy access to information so a fast loading landing page is essential for retaining their attention and encouraging them to explore your mortgage offerings further calls to action a well-designed landing page should include clear compelling call to action buttons these buttons should be prominently displayed and use persuasive language to encourage users to take the desired action such as apply now get a quote contact us today use contrasting colors clear typography and positioning to make the CTA button stand out next Implement lead capture forms to gather essential customer information lead capture forms are an essential component of effective landing pages for mortgage lead generation design and Implement user-friendly forms that capture necessary customer information such as name email address phone number and perhaps loan requirements keep the form Fields concise and relevant balancing Gathering the necessary information and ensuring a smooth user experience additionally assure potential borrowers that their information is secure and provide reassurances about the Privacy do not however ask for too much information the more information you ask users for the lower conversion rate which means the fewer leads you will get a big mistake I see is that Brokers will ask for too much sensitive information to better qualify the users but this approach is equivalent to meeting someone for the first time and right away asking them sensitive questions before you establish any Rapport or they even know you it doesn't work don't put the burden of the sales process on your form next you need to set conversion tracking to accurately measure the success of your Google ads campaign it's crucial to implement conversion tracking conversion tracking allows you to track and record visitor actions such as the form submissions button clicks or a phone call conversion when they call you now the exciting effect of tracking conversions is that once you have recorded at least 15 you can change your campaign objectives mentioned earlier in bidding to focus specifically on those conversion actions Phone Calls Form submission specific button clicks versus just traffic to the landing page this further improves your lead volume and return on ads been as Google searches for people likely to want to interact with you these can version data allow you to identify the most effective keywords landing pages enabling you to optimize your campaign for better performance and most importantly improve the return on your investment this is also why campaigns mature over time and perform better the longer they run a positive feedback loop finally let's discuss continuous refinement to ensure the ongoing success of your Google ads campaign it's essential to analyze its performance and make necessary adjustments regularly keep a close eye on key performance metrics such as your click-through rates conversion rates and cost per lead identify underperforming keywords ads or landing pages and take proactive steps to optimize them this might involve refining your ad copy adjusting bids or experimenting with different targeting options or landing page changes you can consistently Monitor and fine-tune your campaign to to improve its Effectiveness and create even better results over time and then when you identify successful campaigns that are generating a steady cash flow of high quality mortgage leads it's time to consider scaling them up expand your keyword list by adding new and relevant terms allowing your ads to reach a broader audience experiment with different ad variations to find the most compelling messaging that resonates with potential borrowers consider expanding your targeting options to include additional Geographic locations or demographics that align with your target market so to conclude this creating an effective Google ad search campaign for mortgage leads demands careful execution of key steps it all begins with the following steps defining the specific goals of your campaign pinpointing the audiences you wish to Target conducting comprehensive keyword research to identify the most relevant terms and phrases crafting compelling copy monitor key metrics fine-tune ad copy explore new keyword opportunities and refine targeting options to maximize the return on your investment embrace the ethos of constant Improvement and witness your campaigns Thrive and flourish at 39 Celsius we wholeheartedly encourage you to seize this remarkable opportunity that Google ads presents for generating high quality mortgage leads by leveraging the steps outlined here you can unlock a world of possibilities Propel your mortgage business to new heights and thrive in today's competitive market so embrace the power of Google ads Let It Be The Catalyst that transforms your business lead generation efforts into a resounding success so thanks for watching if you're ready to take your business to the next level improve your results with digital marketing and would like us to help you take action Now call or email me directly tobia 39celsius.com whether you're just starting out or looking to level up your digital marketing game we're here to help we have over 20 years of experience in digital marketing we have the expertise and the knowledge that you need to succeed and grow profit and if you have any questions or comments just leave them below we'd love hearing from our viewers and don't forget to like and share this video with anyone that could benefit from our tips thanks again for watching and until next time we'll see you on the web