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hey everyone it's your favorite uncle Brian here today I want to talk about the first step in the sales process preparing yourself now you might be thinking but Uncle Brian isn't the first step finding a potential customer well yes and no before you even think about reaching out to a potential customer you need to make sure you're ready and that starts with researching your product why is researching your product so important well think about it this way if you don't know everything there is to know about what you're selling how can you expect a potential customer to trust you enough to make a purchase doing your research helps you understand the product inside and out so you can answer any questions a potential customer might have and address any objections they may have so what should you research start with the basics what does the product do how does it work what makes it different from other similar products on the market from there get into the details what are its features and benefits what are some common customer pain points that this product can solve and most importantly what makes your product stand out when researching your product start by understanding the basics such as what the product does how it works and what makes it different from other similar products on the market then delve into the details including the products features and benefits common customer pain points it solves and what sets it apart from other products having this knowledge allows you to effectively communicate the value of the product to potential customers and answer any questions they may have this in turn increases the chances of a successful sale once you have all this information you're ready to take on the sales world and trust me when you have all the knowledge you need about your product your confidence will shine through and potential customers will take notice remember a confident and knowledgeable salesperson is more likely to make a sale than one who is not prepared so take the time to research your product and prepare yourself before reaching out to potential customers your efforts will pay off in the end so there you have it folks the first step in the sales process prepare yourself by researching your product get to know your product like the back of your hand and watch as your sales Skyrocket