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hey Brendan here Brenda Lasky calm in this video you're going to learn everything about the free plus shipping business model or the free plus shipping funnel so what is the free plus shipping business model effectively it is where you offer your customer a free item so it could be anything such as this bracelet or such as potentially a book of some sort as well you offer that item to for free so that effectively your customer is able to taste what you can offer them I want to ask you a question have you ever been inside an ice cream parlor right you've been you know hey try this free sample or you're at the mall maybe if malls are still around you know and you're maybe in front of them one of the Chinese restaurants and they're like hey free sample of this piece of chicken here or with a little toothpick stabbed in it effectively they're allowing you to taste what they can offer it's the same thing with a free plus shipping offer it is something that is basically very low cost with free plus shipping effectively you know free is what the the offer is said as which is really really enticing in the whole internet marketing world of course anything that's free is like oh my god it's free let me let me grab that okay and so the shipping is just really really cheap to the point where you as a business owner or the person running the model effectively is able to basically just break even with the shipping cost so say I put this this bracelet here offered as a free plus shipping offer effectively this bracelet wouldn't cost me that much to get in bulk or something like that I get that that bracelet maybe for like ten cents a piece okay and this is a completely hypothetical example so say for example I'm offering this as a free plus shipping offer to someone as I'm like hey you know free item just cover the shipping so basically how you would do it is you offer that item as a free item and then the shipping is then labeled as either four ninety five or five ninety five to the or seven ninety five all the way up to you know around that range like it needs to be relatively cheap and you're basically offering person the item for free and they just are covering the shipping but technically the shipping cost is what covers the price of the item so you're basically just breaking even to the point where you're getting people to taste your business that is the whole purpose of this funnel and this entire system of the free plus shipping business model whether you're doing that for e-commerce or or any type of type of physical type information business maybe it's with a book for example this book here is calm secrets from Russell Brunson if you're familiar with him then this is actually a free plus shipping model that this book is ran through so basically he offers this book like hey get my book for free and all you have to do is just cover the shipping or just pay the shipping which is 795 so it basically covers the cost of the book and he ships it to you for free I think it takes you like two weeks to get there it's the same type of thing you can do with any type product that you're shipping to someone so this works best in e-commerce or like I said any kind of information type thing with a book of course because it's a physical type product any kind of physical based product this is what this model is used for so basically you're getting your customers in order to taste what you can offer and the next thing as well the way that you actually maximize your profits through this entire free plus shipping business model is to actually offer an upsell because if you'll if you are just offering the free plus shipping such as this bracelet here as the example or just the book you're never gonna make any money cuz you're really just breaking even you're getting people to spend money with you your offer your your showing them what you can offer is it's the same thing with the ice cream parlor right you go into an ice cream store or whatever and they're like here have this free sample it tastes this flavor you're allowing people to taste the flavor of your business allowing them to taste the flavor before they go and purchase anything more expensive from you which is ultimately what you want to lead people through which is quote-unquote as Russell Brunson puts it as the value ladder of course in that book which I I do actually recommend that book I wouldn't necessarily recommend clickfunnels for everybody it just depends on how you're doing your business but dot-com secrets is actually a pretty good book so basically that's the model there is you want to get people up your value ladder so what is the value ladder right obviously you have this bracelet okay and we ran up what is an upsell right what how do I we make money with this free plus shipping model that is really what we're coming down to you here is you want to offer an upsell so think about if someone is at a scream party let's just keep using that example so the first bit of the ice cream parlor funnel if we put it that way I'm just completely making this up as we go along but it works so you're tasting this little ice cream sample of the flavor right you're getting a taste for wow this ice cream is actually really good I'm actually gonna stay in this store and actually buy an ice cream cone so maybe you were thinking oh maybe I'll just get a regular like small cup and they're like yo we just cooked some fresh waffle cones if you want to add a waffle cone for that it's only like $2 more you know you want that large waffle cone and boom you purchase it and right then and there they just made some extra money and it was a it was a logical upsell so typically you want to offer that's kind of like a cross sell in a way but to explain that in a little bit better there is you basically just want to offer people more right you want to offer people more beyond just the free plus shipping system because you're not really ever gonna make a ton of money if you're just breaking even of course you're getting customers on your customer list and your email list which is great it's a great way to build that out but of course you obviously want to maximize your profits that you can make when you're offering that to people so another thing you can do is just offer maybe a couple of these so instead of just offering one it's like hey yo get another one for just a dollar more or something like that or offer the quantity selector in the checkout system in the shipping selector or you know you could offer them get one or or get two or get three or get four get five or however you want to do it it just depends on obviously what you want to do for a book of course that's not really gonna work really for a book type of funnel you're not really gonna offer someone like two of the same book because it's not really that valuable but if you're selling ice cream or you know in this example with the bracelet with the bracelet obviously someone could benefit from having two of these or maybe flashlights right or or gun-cleaning oil any of these type of classy examples someone could benefit from actually having multiple of these and maybe giving one to a friend or whatever maybe there's one multiple maybe people want to maybe people want to ball out with like a bunch of these on their wrist it just depends on your customers there so you could offer them multiple of these and then increase your average order value there instead of just offering the one so there you are adding more value because you're able to sell more to people and all you have to do is offer that in the checkout system which could be done you know that's just what you want to do so that is one way another way like I was saying before with the upsell kind of like with that selling the extra ice-cream cone you could also do some sort of upsell items so with Russell Brunson Lise with.com secrets he adds on like a an extra funnel course or something like that that you could also purchase on that funnel there's also like a take home backpack or there's there's a bunch of different stuff that like pops up and he has his upsells and those are other things that you can add into this kind of funnel and it's really great because you're able to offer something for free from the front end right and then you're able to maximize your profits on the back end with the upsells and with the cross-sells and the other email lists obviously you're gonna be able to remark it to them and you're basically just giving people a taste of your business so think about it like that when you're setting up your free plus shipping model and you should be able to have some success that is what it is is basically just offering some free items and then having a bunch of upsells and cross-sells all that kind of stuff we just mentioned on the back end and to get people to taste your business that's basically what the free plus shipping model is for so I hope you enjoyed this video if you have any questions leave that down in the comment section below if you enjoyed the video hey sure to hit that like button subscribe the channel and hit the notification bell so you don't miss anything hey my guys brendon here brand Leske calm and I will see you in the next one peace out