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Cold beer and hot sun. Fried potatoes  and creamy mayonnaise. A comfortable sofa   and your tired real estate agent ass. Some things  just go together. But is there anything that goes   together just as well as real estate business  and CRM software? You’re watching NetHunt;   and today we’re looking into the world of CRM  and real estate. So why do you need a CRM for   my real estate business? To stay in touch with  old clients and to find new ones. At its core,   CRM is a huge customer database. That means that  every prospect, lead, and customer that your   company has ever communicated with is right inside  your dashboard. Referrals are the biggest source   of leads in real estate, and so old clients should  be a part of your email marketing campaigns.   Lead generation automation means customers are  added to your database at the click of a button.   Bulk email, mail merge, and automated email  reporting give your email outreach everything   it needs to connect. Improved communication.  You’ve got agents scattered around the city   and brokers sitting in the office. In such a  results-driven industry, having a big team means   it becomes much harder to keep up with who’s hot  and who’s not. Automated reports, notifications,   mobile apps, and shared customer context brings  your team together, when they’re not together.   Manual tasks are automated. As a real estate  agent, you just want to stick your smart clothes   on and get out in the field. The problem is, there  are a lot of labour intensive tasks involved with   being one. CRM offers users the opportunity to  automate workflows, as well as the ability to   integrate with thousands of programmes that  your team already uses. Your real estate   business needs a CRM system. Every single  one of your competitors is already using one   to keep their team on the same page, automate  manual tasks, and to look after existing   clients. What are the best CRM systems for real  estate? NetHunt. Simple. Functional. Dynamic. NetHunt CRM is a CRM for Gmail. It fits  snug inside your existing Gmail inbox and   offers powerful featurability and  unparalleled versatility in its market.   On top of its list of basic CRM features  such as contact management, communication   and event history, there are a growing list  of native integrations and an established list   of zapier integrations so you can make our  system do whatever you flippin’ well want.  Because NetHunt lives inside your  inbox, no leads slip through the cracks.   It’s also super easy to get up and running and you  can transfer all your existing data at the click   of a button. You can use our beautiful little  LinkedIn integration to for lead generation   from the world's best professional social  platform. From the same dashboard where your leads   are stored, you can then segment them with Tags  and target hyper-personalised bulk emails at them.   Personalise your email templates and take  advantage of our mail merge feature. With prices   starting from $24 per month, NetHunt keeps all  your real estate business in one place, bending to   fit your business; rather than you having to bend  your business. Next up, Wise Agent. Experienced.   Affordable. Dedicated. Founded way back in 2001,  it’s fair to say this Arizona, USA-based company   has been around the real-estate block a few times.  They’re the grandathers of real estate CRM, so   you’d hope they know what they are doing. After 19  years of playing the CRM game, Wise Agent have got   the CRM basics down to a tee. They offer simple  functions for everyday processes, such as contact   management, interaction tracking, segmentation,  and email marketing. Their real-estate   specialist features include client-property  matching, property alerts, referral tracking,   landing page generators, SMS marketing, and Wise  printing to create custom property listings.   And last but not least we have  Propertybase. Specialist. Functional. Pricey. Propertybase offers everything  you would expect from a CRM system,   such as contact management, segmentation,  communication tracking, and email campaigns. On   top of that, their CRM system has the ability to  match clients and leads with properties, thanks to   their property database function. There is also  a referral-tracking function, that visualises   relationships between clients in the form of a  referral report. In terms of customer support,   Propertybase offers online assistance during  business hours (EST). Front Desk is a feature for   lead generation from different real estate  portals around the world. Finally, lead scoring;   allowing users to assign point values to leads  based on their interactions. Each new lead is   given an initial score, and this score goes up or  down depending on whether they complete supported   actions or not. In the end, agents are able to  see exactly which leads are ripe to be actioned.   So, to summarise what is the best real estate  CRM software? NetHunt is versatile, punchy,   and completely customisable; but it lacks  real estate-specific features at the moment.   Wise Agent is established, affordable, and  a dedicated CRM system; but the interface is   clunky and customisation is limited. Property base  is hefty and dedicated, but rather pricey compared   with the other systems. The top real estate CRM  for you depends on what your goals and budget are.   Need more? Check out the links in the description  for some real-estate/ CRM specific content.   Like comment subscribe. See you  next time. NetHunt over and out.