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in the past 12 months we have helped our clients across over 15 different niches craft irresistible offers that are responsible for helping them generate over $3 million in directly attributable revenue and this same process is responsible for taking my own agency Buzz lead from $0 to $30,000 plus a month and quickly scaling and in this video I'm going to be showing you the exact blueprint guide that we use to craft offers so good that your prospects feel simply saying no to and yes they work across every industry you just got to make sure that you follow each and every step so make sure to stick around for the entire video and let's go ahead and Jump Right In jumping into the bulk of things what exactly is an offer when somebody says an offer what does that really mean and really your offer is essentially what your clients derive as the highest outcome from your service it's representing really the core value proposition of your business the goods and the services that you can provide along with the terms that actually govern the agreement so what is somebody going to get as a result from working with you your business and purchasing your product or service it serves as the vital length that could either make customers eagerly seek your offerings and pull their money out ready to buy your product or service or just dismiss them entirely Overlook them and that offer what you're actually providing to the market could be increased efficiency it could be time back on their calendar it could be just losing you know two sizes down on their jeans or maybe having more patience in their waiting room uh it could be a number of different things an offer is simply what you are agreeing to provide to somebody who ready to purchase that product or service now just to kind of like break this down a little bit further consider this if you were to send out 10,000 emails you know asking people to give them your money for their accounting software uh you're probably going to hear crickets the response rate is going to be very underwhelming you might even be lucky if you get one or two out of that 10,000 to actually respond to your email because it's not clear what exactly you're offering it's too vague and you didn't craft an irresistible offer people are going to feel silly saying yes to that because they've heard pitches like that and many each and every day but then if you were to take that same offer or that same um you know message that we had said with the 10,000 emails but you would actually craft that into a good offer and you were to send out an email to 100 CFOs expressing your ability to reduce their time managing pesky spreadsheets by 90% by implementing a custom tailored QuickBook solution then odds are you're probably going to get around a 10% reply rate it's so relevant to them you're letting them know what it is that they're going to be getting you know they're going to be able to save 90% of time and it's like presenting them really with an irresistible opportunity it's clear as day what you're offering and Below I'll be sharing what you need to include to have a form value statement just like you saw above but really like to break this down in the most simplified manner the first element of crafting an irresistible offer it's overlooked all the time but it's really the most important you simply just need to put yourself in the prospect's shoes and your ideal clients and then ask yourself like what are you going to give me and by when am I going to get that and then what what do I have to actually give up in order to get that ideal outcome so it's always great to have some sort of quantifiable result that helps your clients visualize something tangible letting them know what they can expect to receive as a result of pulling their wallet out and purchasing your product or service so I'm going to break down a couple of specific examples ACR across a couple of different industries of your offer and then I'm going to actually show you the main thing that I want to cover here which is the five to six key components that you need to consider when crafting an offer let's say that I'm selling lead generation Services just like myself a buzz lead I'm not just helping you generate leads but maybe if I want to craft a good offer that is relevant to who I'm reaching out to I would position it as we help social media marketing agencies get 8 to 12 qualified sales meetings per month with their dream clients on a pay-per call basis or maybe if I'm selling SEO Services I'll position it as we help plumers gets the first page of Google Driving thousands of new leads to your site with our premium backlinking strategies now maybe I am reaching out to Chief Information officers trying to sell them intent data uh we help cios save time money and energy by providing you with the best in-class insights from vetted experts in previous Fortune 500 CIO so an offer you know is essentially going to be the value proposition that entices potential customers to engage with your business and it's such a critical factor in determining their interest and willingness to work with you so how do we actually go about positioning your all for them you know assuming you already have a product or a service or you know you have an active business let's break down how to effectively shape whether you're selling into uh whether you're selling an enticing offer statement whether or not people are actually going to want to buy it and really there's going to be five really six key components I added one in here um so six key components that you need to consider to really break down and create an irresistible offer number one and this might be the most important uh going back to what I had mentioned before a quantifiable end result what are you going going to give me and by when you want to clearly define specific outcomes of results that your offer is actually delivering for example generating 8 to 12 qualified leads every month that's the outcome that they're going to get not the lead generation services but they're going to have 8 to 12 New Opportunities sales meetings to close new customers or if you're selling SEO Services it's not just helping them with SEO it's helping them get to the first page of Google that is the outcome that somebody wants and that's why they would want to work with you so they could get to the first page of Google maybe if you're selling Web Design Services it's not creating a new sick website with awesome Aesthetics and a great look and feel it's helping customers get an increased uh percentage or conversion rate from when people go to their website closing 2 and 1 half% higher customer conversion rate or maybe if you're selling a health and wellness supplement uh the outcome that they'd be looking for is to lose 30 l in 90 days these are all quantifiable tangible outcomes that are vividly stated so when you reach out to with your offer people know what they're going to get as a result now number two niching down now this is often overlooked and the reason why people are so unsuccessful with a lot of their Outreach is because they're just reaching too broad and they're being too vague so especially if you're just starting out you can't be the Jack of all trades cuz you end up being the master of none you want to Niche down and be very specific on who you are actually reaching out to so you want to identify the target audience for the market that benefits the most from your offerings and in this case uh for lead generation maybe we're going after social media marketing agencies not just marketing agencies but social media marketing agencies if you're just getting started you want to Niche down then Niche down further so you could even go after perhaps social media marketing agencies in New York or maybe single income households in Atlanta 25 to 40y old males with 150k gross income you want to be specific and call out that you help people that are in that specific Niche and you're going to have much higher conversion rates now number three is the me mechanism and the mechanism excuse me is essentially going to highlight the unique approach or methodology through which you achieve getting those desired results like sure you can help me get 8 to 12 qualified sales meetings every month but how are you going to do it what is your unique mechanism that makes you different from the other 10 lead generation guys that are going to be helping out so for example you want to throw in some Buzz words in there like blueprint launch plan strategy deployment system for example you will help you get 8 to 12 qualified sales meetings every every month through our Omni channnel Outreach system or we'll help you get 10 more inbounds every month through our social media content syndication system or will help you save 3% on your revenue cycle on your uh revenue cycle management through our revenue cycle management protocol um you know you really just want to make it clear what you're going to do how you're going to get them results and that is going to be your unique mechanism and then just one thing to note here um you've got to be careful with your unique mechanism cuz if you're targeting the wrong people it could really just shot shoot your performance and there's an example that I wanted to present here one thing that you could really do is really just like reach out to a lot of your current customers and then engage with them first to understand like the value that they're getting out of your system so if they're getting a big value ad from working with you ask them what is it about working with puzzle you know that is making that big difference um what do they think about when they think about your offer so for example April Dunford in obviously awesome how to nail product positioning he is a story about a legal ecovery solution that they were positioning to lawyers but what they ultimately uncovered after interviewing you know 10 customers was the biggest value proposition was just the secur exchange email within the platform that was it it was like plain and simple and they ended up rebranding their entire offer and focused around security Email exchange for legal entities as opposed to doing the whole legal ecovery solution and they actually 10ex the revenue in Just 2 years exited shortly after just by changing up their unique mechanism that they found out that that's all that their Market really cared about having that secure email exchange anyways moving on to number four the timeline it's always going to benefit you if you're able to specify how long is it going to take what's the time frame that this person can expect to you know be working with us in order to get that dream outome so for example in this scenario it could be on a monthly basis or a 90day Sprint or one year so we're helping businesses get 8 to 12 meetings every single month or maybe you'll help somebody get to the first page of Google through your SEO Services after 6 months it's always and sometimes you can't put a timeline on there but it always does benefit you if you can because then you're lowering the uh risk of people not getting it they could basically you know underestimate or they could basically estimate how long it's going to take before them to they could get that result if it's only going to take me 3 months to get what I want to get that's not a bad bargain number five risk reversal you want to use risk reversal to put the customer's mind at ease and increase their perceived likelihood of achievement for them while having a safe fallback in case you don't so the early you are in the business and like the less social proof less case studies you have the more you're going to need to offer some form of risk reversal in the case of a guarantee um because you don't have any trust built with your audience for example um you know like IID mentioned the more you'll need to include risk revers so just to show good faith in a potential partnership ship so for instance if the desired result is not achieved then customers won't be required to make a payment so with us with buzzle it's a payer call model you only pay for the meetings that we book you um you know if you don't book a new client you don't pay that's another form of risk reversal here or if we don't two extra Revenue in this time frame you'll get your money back guaranteed um so essentially you just want to be able to build trust with the prospect if you don't have social proof or case studies you can do this in the form of some sort of guarantee uh or you could just be performance-based because if you don't perform they're not going to be paying as much lastly uh and this was the optional thing that I added in that lead magnets are going to be your best friend and Lead magnets especially are helpful when you're trying to you know really just build trust and engage the prospect that you're reaching out to by offering them some form of your work so if you have an e-commerce checklist if you're selling like Web Design Services to e-commerce companies or maybe you're offering a free lead list if you're selling a list building software or maybe you want to offer them a free audit to tell them how much money you could save through their revenue cycle management software but essentially um and the example I gave here for somebody selling SEO Services a great hook or lead magnet would be if you send me your top three comp competitors I'll put together a keyword takeown strategy for competitive keywords that they're outranking you on you're essentially giving them a nugget before you're asking for them to hop on a coal and that's how you build trust it it gives people an easy opportunity to opt in and say yeah sure why not or they don't respond and there's really no interest you don't really want to push straight for a coal unless you have a strong strong product that's in high demand so I typically like like to use lead magnets for the first couple of emails now kind of wrapping all this up here uh just there's there's a couple of templates that of examples of how you can incorporate these different steps into your offer so you could for example do you know Niche plus result plus time plus mechanism plus risk reversal would essentially read out as we help health and wellness Ecom Brands generate 25% more Revenue in under 90 days using Tik Tok ads if we don't deliver on our promise we'll gladly refund your investment that's the risk reversal that's the timeline there this is the benefit that they're going to be getting the quantifiable end result we help health and wellness so that's Niche down then we could also do another different version where it's just Niche plus result plus mechanism we help medical practices reduce overhead expenses by 20% with our medical RCM software now you could try it yourself so we recently helped blank Niche generate X result in just this timeline by implementing this unique mechanism so really you're going to need to get creative on how you want to plug this in but essentially ask yourself what am I providing to the market what are they going to get why would they want to work with me how long is it going to take what if I can't get them the results they're looking for what's the risk reversal and then what can I do to give them some sort of hook to get them you know opting in so we could start a conversation build trust before I get them to you know give me their time for a sales call and one you're testing out an offer really the main things that you want to be looking at is you know what are your conversion rates um the percentage of prospects who are actually you know responding to my emails what are the response rates how much is it costing me to acquire a new customer um what's the Ro generated compared to different types of campaigns that I'm running or if I crafted my offer in a different way what had a better yield on it you also want to be AB split testing so try out different offers the best part about owning a business is that you can craft your offer how you want so long as you know how to deliver it um and then once you've really written out your offer uh like I mentioned test it out reach out to thousands of prospects to really get a good uh test or indicator of whether or not you're Aller hits or not and then um you know the other thing is if you you need more help with this and you want specific examples the crafting the offer is just one of the small pieces of lead generation lead generation in general we do have a school Community where this will actually walk you through a whole cold email master class that's going to walk you through setting up your technical aspects your email accounts building out lead list your copywriting scripts um really everything from a toz inbox management but if you don't even feel like dealing with all that and you'd rather just have some experts help you craft an offer that's irresistible that prospects feel silly saying no to then uh I've got my booking link right down here below you'll also find this notion guide Linked In the description here but would love to have a conversation see if we can help you out and then uh outside of that stay tuned for the next video here that you're about to see uh it's actually going over crafting a $20,000 cold email campaign from start to finish using the tools that we like to use for our own agency and for our clients and until then guys I'll see you in the next one here's the video