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in today's video I'm going to be walking you through how we got 115 leads for this real estate agent in 30 days I'm going to be breaking down the step-by-step process and our thoughts going into developing these campaigns these different ad sets and the ads so make sure you stay till the end so you can implement this stuff if you're a real estate agent you're a team or if you're a social media marketing agency and you're just here watching this video so let's get into it all right what's going on ladies and gentlemen I appreciate you coming back and watching another video If you're not subscribed click that button like the video comment down below help me out run off the subscriber count we're leveling up I got this mic we're trying to figure out what the editor he's gonna implement the audio file and stuff like that we filmed some podcasts we have a bunch of uh different gear I figured I might as well start implementing this stuff for my personal YouTube videos so the audio should sound actually much better I have a decent shotgun mic on the camera but uh it's nothing like these sure mics so I figured I started implanting this stuff and make the video sound a lot better but regardless uh in today's video I posted one last Thursday kind of along the same lines of going over how we got x amount of leads for a mortgage broker today's video is all about real estate agents so I'm going to be showing you guys exactly how we got 115 leads for this real estate agent in Ontario in 30 days so first and foremost before we actually just jump onto my laptop and go into their ads manager and the back end of their oi level I want to kind of walk you through our thought process and where exactly we were at when we got 115 leads in 30 it is so this is actually going back to may I like to go back in certain ad accounts and kind of see what we're doing things differently you know if there's good months with certain agents I'll kind of you know write it down or save it so I can go back and look and kind of see what we did in that specific month so when we got this agent 115 leads it was actually like two months into already starting with her and it was when we went into phase two split testing and we were split testing a bunch of different copies so that's actually what took off we were running all the same creatives and we started running different copies and then all of a sudden a different copies started to explode with a good creative that we found so the reason why I'm saying this is because it doesn't always happen in the first month or the first month and a half it might take a little bit of split testing to actually see what's going to work and that's what I try to stress to all these realtors that I jump on an actual Discovery call or sales call with is that this does not happen overnight now it can we've had success stories of individuals getting a listing in three weeks and it closing a week after we've had clients where it takes them three months to get something in fruitation and I actually closed the deal but we're booking them appointments so that's why I want to bring up that point because this did not happen the first two weeks this was like two and a half months of trying to split tests and develop new campaigns ad sets ads creatives for this individual and then all of a sudden something actually finally you know took off so for those of you that didn't watch the last video about how we got x amount of leads for a mortgage broker I'm going to kind of tell you what our split testing process is like so we kind of go through three different phases the first phase for the real estate agents is we'll always kind of use the exact same creatives or somewhere along the lines of the same stuff that we know has worked in the past around the exact same primary tax exact same headline that we know Works usually the best in most areas so we'll run that we'll spend 50 to 70 dollars per ad on ad set so we'll see you know what's actually working if a creative starts to take off or if a certain you know ad start to take off if it's already doing good perfect what we'll do is we'll try and optimize it face user split testing we do all different primary attacks so we keep the same headline kind of the same like offer but we do all different primary attacks if one starts to take off of that awesome we try to optimize it again we do all new headlines all different offers and see what works from there then phase four is kind of just maybe different targeting different radiuses and kind of going through that process but if something like takes off right away and it's getting like an excellent cost per lead then we'll probably just roll with it because at the end of the day that's all you're really looking for but uh enough with going through this stuff I basically just want to come on here show you guys her you know ads manager her back and never go high level and hopefully it helps some of you guys out with the ads you're running for the real estate agents or if you're a realtor watching this you can kind of implement uh maybe some of the stuff yourself so without further Ado let's jump onto the screen here so we're in the back end of our ads manager now there's some contacts about this individual they're a solo realtor like I said operating out of Ontario so they're running on a 20 A Day ad budget which would be 600 a month Canadian if we're absolutely maxing it out so we were only running four different ads four different ad sets split testing from the ad set just running five dollars five dollars five dollars five dollars and uh this is essentially what we're doing so as you can see it's all the same collage clearly we got out of the phase one of split testing and realized that this collage was getting the best click through eight so we said okay we're still not getting a good cost per lead let's change up and run you know a bunch of different copies so as you can see when we did that they all started to kind of take off like they're all getting 3.80 cost per lead 4.97 3.62 cents five dollars 25 cents all great click-through rate so they all just started to do well and it was just due to the copies they weren't working before so I'll preview this stuff that's what the creative looked like was just a simple home collage uh this is one of the copies we're running attention Windsor got on a custom look custom search that sends you live updates 24 7 daily updates with new homes that figure criteria see your custom list of homes now headline was get your custom list uh attention Windsor here's what our clients are doing to save thousands of dollars in rent every month owning your own home is the most cost effective thing you can do to save yourself from paying someone else's mortgage the market is fine is stabilized and this is the best time to enter to grab the best deal let's chat and see what you're looking for same call to action same headline when's our first time home buyers rare opportunity to receive a custom list of homes filled or survey using the link below so we can send you a tailored list that fits your needs same headline and then our most common one attention wins or get a custom list of homes get a customized list sent directly to you see your custom list now so those are the different copies we're running on the same creative uh took off got the results that it got and resulted in getting 115 leads in the month of May which was quite some time ago but like I said it inspired me to film this video because I was just looking back at ad accounts bookmarked this month clearly for this client to go check and see what we're doing and I just like to look back at stuff to see if I get any new ideas and whatnot spend 455 dollars average cost per lead of 3.96 average click-through rate of 8.71 54 000 Impressions 18 000 accounts reached so all that is great so now I'm going to show you guys the back end of her go high level just to kind of show you guys what what that actually looks like so if someone comes in what happens is they fill out an instant form it's not all filled form their name email phone number that's what we get right away and they triggered the automation so we have set up so I'll kind of show you back in the automation triggers this lead form create an opportunity send the agent notification and then we send out greeting messages we wait send out you know pushing them to fill out the survey we check in once again uh are you ready to get into a home don't lose thousands uh book an appointment so we send out a couple different text messages couple different emails uh just to constantly kind of get in touch with these people and you know try and get an appointment keep in contact and then they go into the pipeline by yourself your pipeline connection made as you can see she has you know 25 connections made all the automated conversations and this is just where we do all of our service delivery is from grow high level this is kind of the back end where she sees everything that's going on but yeah guys that's all I wanted to go over with you just kind of want to show you the back end of the account hopefully it helped you out with some you know new creative ideas or new copy ideas I appreciate you coming back to watch subscribe comment below some questions you have or some videos you'd like to see and I'll see in the next one peace [Music] hey hey