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by their Brian and coat from clifton accountants today we want to talk about the business funnel could give it to us what's the reason for being in business well look let's face it let's let's talk straight everyone is in business for the same reason cash it's may sound like a dirty word sometimes it may sound sheet but but really let's talk let's face it no one is in business to to not make money we're here for the cash it lets in your spot on exactly right that's why we're all in business the question is how do you get it that's right now now we're talking about the business funnel so I guess the key is to to think of you your business like a funnel now our final is white at the top and comes down to the bottom narrow at the bottom and there's five things that that we need to know about a business funnel and and how to use your business like a funnel yeah look the basics are you shove a whole heap of prospects in the top and now the bottom comes cash you know there's obviously some mechanics that happen there in the middle but really that that's the basics of it and the world is full of prospects you know absolutely there's everyone out there is a prospect for your business but the problem is they probably don't know that you exist or what you do or how you do it hmm so there's five steps to to your business and and for the final the prospects that the first step to that is awareness you need to build a win awareness now really around mark this is a marketing function of your business and it's about about building your brand building your awareness you can do that in a number of different ways we've spoken previously about a market marketing strategy so the first part and I guess the the one that is the the front end of your machine is is awareness branding all that kind of that area yeah that's right and following on from there the next part of this is that from that from that awareness process you generate leads so these are the people that now become interested in what you do interested in what you sell there's a much narrower focus now because you've you've now got a group of of interested parties that you need to focus on to to get them into the business and get them working their way down through that funnel yeah so you've got people that now are aware of your business you've got people engaged the next step is conversion now this is this is a vital area yeah you get people aware engaged and if you can't close the deal on this point then you're wasting those leads you're wasting that engagement that you've got with those people so the actual conversion encouraging people the decision to buy is vital and it's a really important step in the funnel and it's actually a step that becomes quite personal because people don't buy from businesses people buy from people so they become engaged in and and making that decision to buy from you and it's quite often a personal relationship that builds at that point isn't it yeah for sure the next step is delivery so that you've made the sale right then how are you going to deliver that and an important key here and I think a key to any businesses make sure that you under promise and over deliver so with delivery if you have promised the world and you don't deliver to the expectation of the client then then you're going to miss repeat business and and also word of mouth so under-promise over-deliver deliver delivery is is vital and important and with the delivery comes issuing an invoice to that client as well yeah puts us here about Tom that constant and and continued business repeat business we've talked a couple of times in different videos about the growth equation you want people buying from you more often because that's one of the key functions of building a bigger sales biggest sales income few business and then the fifth element here is the cash so you've made the sale you've sent the invoice you need to collect that debt money you can go through all the the first four steps if you don't get the cash with you at the end of the day then you're wasting your time and in fact there's many of successful business that that have had you know good good awareness but engagement good conversion good delivery if you cannot collect the cash businesses can that way yeah because for everything you've done a sale isn't a sale until the cashes in the bank so that there's still a bit of work to be done there to make sure that you get that cash in the bank yeah the key is here view your business like a machine you need your leads you need your engagement your conversion your delivery collect the cash and and it just recycles Adam over and over again constantly feed the machine so you can't just do one awareness program and that's it you need to constantly feed that machine and and look at each of the five steps to ensure that you're getting what you want at the end of the day yep so if we talk about the business fun when how you can can fill the top with prospects and make sure there's plenty of cash pumping at the bottom catch up with us Clifton accountants Comte you