Optimize Your Revenue Funnel for Mortgage with airSlate SignNow

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hey this is Sam VA funnels calm want to do a quick training video on why a funnel is so critical and how funnels are different than your website because a lot of mortgage professionals we talk to will say hey man I've got a great website what what's the deal with the funnel why do I need a funnel and I'm gonna explain to you why a funnel is different and why it's so critical if you want to increase your pipeline and increase your production and do more VA loans okay mortgage professional websites have two primary purposes and they're great they're absolutely great but there are two purposes that do not get you paid number one branding and number two browsing think the two B's that's why a mortgage professional website exists brand who you are brand your firm brand your bank brand-new products browse browse who you are browse your product offering and I know somewhere on that page somewhere is a loan application link or whatever listen mortgage professionals when we consult with them and talk with them they all want to 2 X 3 X 4 X their income their production which 90% of their production currently comes from sphere of influence which is awesome it's the way it should be it should be the bedrock the problem is most mortgage professionals need to get outside their sphere of influence get inbound deals directly to them to actually grow their pipeline and grow their production so if it's a sphere of influence friend family previous customer previous customer referral and of course real estate agents sure send them to your website to the application because you know they're gonna fill it out there more market right or a link via email is what a lot of loan officers do cold market somebody that doesn't know what you do you do not want them going to your website proofs in the pudding right when we ask mortgage professionals hey how many cold market leads is your website kicking off on a daily or weekly basis cold market people who don't know what you do don't know who you are average mortgage professional will go zero man not almost nobody okay cool if your website's already not converting cold market leads don'ts in traffic there from cold market sources like Facebook and other places where you are trying to grow your pipeline and grow your busy let's talk Facebook specifically in getting more va leads if you get clicks or whatever from Facebook you don't want to send them to your webpage I want to make a very big distinction and new category in your marketing mind and that is stop thinking about destination and start thinking about conversation all right most mortgage professionals when they think about cold market it's where do we send them where did they go the destination and so naturally makes sense said under the website right because that's where you're branded and that's where they can learn more about you the problem is websites aren't designed for conversions they're not designed for conversations they're designed for branding browsing the two B's which are great but they don't get you paid when it comes to cold market what does get you paid our conversations funnels are designed for conversations websites are designed as destinations what a funnel does is it allows you to convert contact information funnels only have one purpose remember how your website has five tabs at the top and 10 dropdowns and at the end of the day probably 20 30 sometimes 40 options it's not going to convert leads it's too much it's not there to get that contact information a funnel has only one option and only one conversion give up your contact information phone number email physical address some type of contact peace which is what gets you paid conversations that lead to applications or business whatever your normal process is a funnel is critical when it comes to Facebook lead generation to get more VA leads because it's focused on converting leads it's focused on creating conversations which is the one thing that does get you paid so that's why a funnel is so critical because it has a sole focus a sole intent and we get questions a lot about funnels oh man I got to build a whole new website no no when it comes to building a funnel you can do those in a very time efficient manner and with our service we do it for you and we build funnels all the time and so it's not really a new website it's really an ecosystem of communication that you're building again not destination conversation we want to take a cold market VA prospect a somebody that their eyeballs will look at your ad on Facebook they will raise their hand give up their contact information and click Submit right when they do that immediately communication happens not destination communication that is why a funnel is so critical it is not a new website it is a part it is one piece a landing page an opt-in page a Thank You page all those kinds of things watch one of our other videos to kind of see the mechanics and the layout of a funnel in total but my point is if you want conversions you want to grow your liege in your pipeline outside your sphere of influence which will result in increased income because you'll go beyond where you've been however long you've been in business then you need a funnel and you need one bad funnels are the way that you convert leads in what we call today's marketing the new economic world wise it pertains to lead generation I wouldn't say websites are dead but when it comes to actually converting leads it's not happening for the most part the proof is in the pudding you look at your own website and ask how many leads are you getting and I am challenging you that you need a funnel especially if you want to conquer the VA Lee Jin world and when it comes to Facebook which you can which we help you do book a call if you haven't already with our team we will elaborate on our VA service for loan professionals and we'll give you crystal clear strategy no BS straight to-the-point clarity on how you can build a scalable predictable serious part of your lead generation pipeline growing inbound business using Facebook VA funnels com my name is Sam thanks for watching I hope you learned something if you got a question email it to us book a call and we'd be happy to talk with you very soon take care