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in this video I'm going to share with you why your business needs a sales funnel what a sales funnel is and how it works and how it can help your business get more in sales my name is Rachel s Lee and this channel is all about online marketing and making more money online so maybe you've heard lately you need a funnel maybe you have a friend that told you oh you don't the funnel yay you need a funnel your business needs a funnel well here's the thing even if you don't have a funnel you have a funnel that's your funnel your funnel is your systems and processes for selling you may be hearing Oh websites are old you don't need a website anymore websites don't help guide people through a buying process instead you need a funnel but the truth is your website is still your phone it's just maybe not that good you can have a crappy funnel it's still a funnel we want to do is have a good funnel a good buying process for people that's what a sales funnel is funnels are to warm people up and prepare them to buy the right thing that's right for them to guide them maybe you make sales over the phone that's how you close deals over the phone by optimizing your funnel and help people get on the call the steps that they take the things that they read and consume and view and the processes that they take before they get on the call that is gonna help your conversions so for instance if I have a $100 digital product training and I just send traffic to it people might not be ready to buy if it's cold traffic they don't know who I am yet so instead I prefer to send the cold traffic to a free me something for free here's a free resource a lead magnet here's a free guide a free report a free video training you can get it for free in exchange for your email typically for email sometimes it's in exchange for phone number or them subscribing to facebook Messenger but or something but typically an email after they opt-in I'll give them their free thing but then I may also present to them something that's only seven dollars or ten bucks and then after that something that they also may want that goes with that seven dollar product for 37 bucks and then after that page I'll have something else another page that's for my hundred dollar product does everyone buy no but a percentage of the people do buy and as long as I'm making more than I'm spending is especially if I'm sending paid traffic I am profitable now you could have something for free a lead magnet and send it after they consume the lead magnet you can sell to them 100 dollar product or digital training or physical thing you can do that it just depends how well your lead magnet prepped them to buy there are free webinars funnels this is a webinar funnel to get people to opt in to your free webinar actually watch your free webinar to the end it could be an hour and a half and you can pitch to them and sell to them a thousand dollar program even a two thousand dollar program you can have a webinar get people to opt-in to the free webinar watch it stick to the end book a phone call and then sell your five thousand dollar program or system or training or electronic device the funnel was just the process it was the traffic the opt-in page the Thank You page even the email reminders reminding them to go watch the training even the email follow-up saying hey you didn't watch the training until the end come back and watch it again even the retargeting ads that say hey I know you only watch the webinar up to this point to me this is all part of your funnel that is more advanced you don't have to get that advanced more advanced you get in a better you get at this the more you can tighten up sales the more you can put a dollar in and get more than a dollar out there's the front end of your funnel which would be the thing that you are advertising or promoting the free thing the lower price thing and then there's the back end of your funnel this is also known as a value ladder this is things that you're selling to them after they become a customer and pulled out their credit card for something cheaper or after they got in your community and got on your list I think it's important to work on the front end of your funnel first get people to opt-in make sure that you can sell your lower ticket product services digital products with a funnel and then start working on more advanced things such as webinars phone sales but first I suggested people like work on the lead generation if you get to a point where you have a bunch of leads you're getting a ton of people opting in but now they're not selling I would slow down on trying to get the leaves and focus on tightening up the backend to send people to your funnel to get them to go through your funnel you need traffic so there are organic methods and the organic methods are often times slower pay traffic can get you stats faster it can get you actual people going through the funnel so you can look at your numbers more closely and see oh this is where the funnel is kind of broken this is where people are falling off and you might realize always gonna take me a few days to to fix this and tighten this up maybe you want to lower your ad budget think about a funnel is it's a lot of testing a lot of experimenting I know a lot of the marketing out there is like oh well you need to funnel and then you are set and you are just gonna make passes automated income for life but it's really not the truth audiences die down things get oversaturated you might use up your whole audience your ads the cost per lead could go up you have to change things have new lead magnets have new offers refresh them edit your copy split test things but can you make millions and millions and millions of dollars with a funnel yes you can many people do it there's a company click funnels it's a funnel software they give out to come Club words if you have a funnel that does over a million dollars in sales I really like click funnels also because of all the training that it comes with the community all the templates it's super easy to use yes there are other softwares that you can build funnels with I just put all my stuff on click funnels it's like the easiest for me I have webinar funnels lead magnets I even put my online courses in all my trainings in click funnels I'll have some more click funnels resources and videos and trainings in the description below and ways that you can save on click files get click funnels for free get a bunch of your templates for me and free trainings for me if you use my link you can also get a 14-day free trial and just try it out put together your funnel send some trap and then adjust from there so whether you have a funnel or not you still have a funnel it just might suck so that's a good thing because that means there's room to grow there's always room to grow always room to make your stats better your opt-in rates higher your conversion rates higher your cost per lead lower your cost per acquisition pot cost per sale lower it's really fun stuff don't get overwhelmed to have fun with it experiment with your funnel check out my other videos on how to optimize your funnels be sure to subscribe to my channel and turn on the notifications and I'll see you guys in the next video you you