Discover the Saas conversion funnel for Customer Service

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in this video I'm going to show you how you can use high levels tools to sell and deliver Marketing Systems as a service to small businesses to help them achieve their goals of growth and more profitability and why selling systems using highle is superior to selling just the highle software tools or being in the agency business which is what so many people in this industry have been taught to do even though it's a model that has been proven to fail over and over again my name is Mike I'm the founder of services thats scale.com if you're not familiar with me I have built two multi7 figure service businesses selling to the small business Community one in IT services and one in marketing Services I was on the Inc 5000 list of fastest growing companies in America 3 years in a row my companies were also recognized as a best place to work in their communities and I was able to sell one of those businesses for a multi7 fig exit I share all that with you just so you have some context to know that what I'm sharing with you in these videos is based on my experience actually building businesses and is not just Theory this video is going to be a longer one because I'm really going to get in depth into how we approach selling Marketing Systems and delivering them using high level so in order to try and keep it as brief as possible I'm not going to go into a full explanation as to the different types of buyers in the small business Marketplace those being tools buyers systems buyers and agency buyers I will touch on that in this video but if you want a full explanation I do have other videos here that I will link to that you can go and watch those to get a more in-depth explanation you're also going to hear me refer to the R6 framework several times in this video the r six framework is a key framework of my high leverage agency program you can get access to the high leverage agency program by purchasing it or you can sign up for high Lev through me and you'll get access to it as well as many other bonuses for free or you can upgrade your highle account through me as well to get access to all of those same bonuses at no cost to you so if You' like more information about that I will put a URL down below here where you can go check out all the details let me explain what I mean by a system because I often get asked by agencies isn't that what high level is isn't High Level A system that we are providing to our customers and isn't that enough and my answer is know high level is a set of tools and there is a big difference between tools and systems so let me explain why that is first a quick definition of a system the definition of a system as you can see here is an organized and coordinated method or a set of components working together as a whole for a common purpose so the most important thing about that definition is that it brings together a variety of components to accomplish a specific objective let's just use a very simple example to illustrate what I mean then by a system versus the tools of high level let's pretend that our objective is to bake a cake if I were to bake a cake what are all the things that I would need I would need an oven and some basic kitchen tools maybe a mixer some spoons things like that some bowls I would need a recipe and I would need the ingredients for the recipe and also probably just some sort of knowledge and knowhow as to how to do all of this from some experience to make sure that my cake turns out the way that I want it to if you've ever tried to bake a cake you know that you can have all of those things and still not get that same cake that somebody who's really experienced at baking a cake will get so if our objective is to bake a cake and let's just pretend that somebody gave us a world class oven and mixer and the bowls and the spoons and all these incredible kitchen tools would I somebody who does not have a lot of experience baking cakes be able to bake a cake no I wouldn't if I had all of those tools I still wouldn't be able to bake a cake the same is true for marketing and particularly for marketing for small businesses if you give tools in the form of high Lev these incredible marketing tools to most small business owners that doesn't mean that they're going to know how to make marketing happen sure they've got the tools to do it but it doesn't mean that they're going to be able to know how to actually get their marketing done even if they do have the tools they don't have the knowledge they don't have the recipe per se to understand here's how you would create a successful funnel or a successful email campaign they don't have the ingredients the copy the content the social posts that need to be created to be fed into these tools and into the workflows to be able to bring them to life and they certainly don't have the experience they don't have the knowledge of somebody who's got some marketing knowhow that can tie all this together as efficiently as possible and bring it to life much more easily than somebody who's just trying to learn it from scratch the far majority of small businesses don't have any interest in sitting down and learning how to be a marketer using marketing tools they would prefer that somebody just put the Marketing Systems in place then be able to focus all of their time and energy on doing what it is that they do best at their business being chiropractors being roofers being plumbers landscapers whatever it is that's their craft it is not to sit down and learn to become marketers that's our job so we don't want to just sell tools we want to sell them them complete systems so that's what we're trying to do for these small businesses and high level the tools are an incredibly important component because they allow us to do it with efficiency and scalability and profitability that normally agencies didn't have so it's incredibly important to leverage those tools but it's insufficient so a Marketing Systems provider which is what I advocate that everybody in this industry become in inste of an agency is someone who is going to tie together these various components and make sure that they are all brought together for the benefit of their customers rather than just selling them tools or rather than the typical agency just selling them a one-off campaign we want to provide that complete system that will be working on their behalf every single day to accomplish their business objectives that's the difference between Marketing Systems versus marketing agency or just marketing tools all right so now that we understand the difference between systems and just tools or agency work the next thing that we have to do in selling to small businesses is give them a good solid explanation of what marketing even is and how we're going to go about approaching it because the reality is if you go and ask small businesses what marketing is you're going to get all kinds of different definitions as well as often times probably just blank stairs because they've never really thought about it many of them think marketing is really just advertising or just social media so the first thing that I teach to do using our R6 framework is to teach the small business very briefly and quickly and do it as simply as possible what is marketing and how are we going to go about accomplishing it and by doing this we're setting the stage for the need for systems all right so what you see here is one of the key Frameworks of the R6 approach and again what we're doing here is we're just defining what marketing is and how we create marketing success for businesses so that we can have a common definition and understanding of what it is that we're trying to accomplish and what's required so you can see here that what I have done is I've broken up marketing into three distinct stages attract convert and retain you've no doubt heard some sort of version of this there's nothing necessarily magical about those words what is very important is it's simple and they are words that every small business owner can understand so we're not using a lot of technical language or industry language we're just using simple words that make sense to everybody we need to attract new people to your business we need to convert those people into customers and we need to retain them and keep them buying from you over and over and over again that's marketing that's what we're trying to accomplish Lish with our Marketing in these three stages that's a very very simple definition it's something that anybody can understand are there a hundred other different definitions out there of marketing that you could potentially use sure this is nice and simple and to the point now below it you're going to see keys to success for each of these stages this is where we're getting into a little bit more detail about what's necessary in order for us to have success at accomplishing attraction or conversion or retention so looking at the first keys to success for attract it's reach and reputation okay reach means that we simply need to get the message about your business out to more people right that's reaching more people so that we can attract them to us but then the other key factor in how successful that reach is going to be is reputation right are you putting out good content do you have a solid reputation already in the Marketplace are you communicating the value proposition of your products and services effectively those two factors combined create more attraction right there are lots of businesses out there that have incredible reputations lots of small businesses you know have the best pizza or they're the best at designing clothes but they don't actually have very big successful businesses why because the word about those businesses has not gotten out very far it hasn't reached enough people on the other hand we've all tried to run marketing campaigns advertising campaigns that have flopped even though we knew how to put the money into the Facebook ad system and get it out to a lot of different people why because we missed when it came to the messaging or the value proposition or the business had a bad reputation already and so people weren't very interested in their ads it takes both of these things together and again what we're doing here is we're setting the stage for what we need to do with our Marketing Systems and the various tools and services that we need to provide for this small business to have success with our marketing so then convert keys to success are Readiness and remarketing ready just means that you are actually ready to do business if you go and search right now for the top Mexican restaurant let's say in a city like San Diego where there's an endless number of choices of Mexican restaurants if I were to go to each of those individual restaurants we websites I would have a great amount of variability in terms of Readiness a lot of those I wouldn't even be able to find a phone number or be able to book a reservation online I wouldn't be able to find an easily accessible menu or wouldn't be able to order from that menu online for delivery or pickup I may not be able to find their address I may find differing information about that address and phone number on various different sources there's probably not a live chat if they do have have their phone number and I call them many of them are not going to actually pick up if I leave a voicemail I'll probably never hear back from those businesses this is the state of small business Readiness right now so if you're investing in reach and you don't have Readiness then of course it's going to make it very hard to convert a decent amount of that attention that we're getting from our ad campaigns into actual business we're just not ready for it and then remarketing is ke keeping in touch with the people who do not buy today to continue to work to get them to convert okay so Readiness and remarketing are two keys to success in conversion and then finally in retention it's reliability and reselling now reliability this is a really important one this means the reliability of the experience that I have in interacting with your business do I come into the restaurant and is it clean do I get hot food do I get greeted do I get a table on time did you uh recognize my reservation did you recognize me when I come in because I'm a loyal customer those are all factors of reliability of experience for that restaurant that's pretty much out of your control as a marketer there are certain things that we can do to help them with that but really that's the small business's job right that's their craft and so it's important that they understand that marketing doesn't work miracles of course they have to do their job this is a really important qualifier if you're talking to a small business and they don't immediately acknowledge yeah we've got to nail those things then you probably don't want to work with them because they probably are not of the right mindset to be successful even if they're investing in your marketing which means ultimately they're going to cancel on you and then reselling reselling of course is following up with past customers making additional offers to them staying in front of them using a newsletter Maybe It's retargeting ADS things like that to make sure that we keep their attention and keep them coming back to us okay you can see here I just explained marketing to a small business owner and the keys to success to making that marketing work we need to attract new prospects we need to convert them into customers and we need to keep them and turn them into loyal long-term customers how do we do that reach and reputation Readiness and remarketing reliability and reselling it's a very simple definition that everybody can quickly understand and that's why it's so critical you can argue with me until you're bleue in the face about well Mike yeah but conversion actually has all these other factors that you know me as a super smart marketer I know that's fine those are things that you know as a professional but those are things that are overwhelming to the typical small business owner and you don't want to go in there and overwhelm them a confused mind doesn't buy we want to keep this simple this is a very simple way to explain marketing and what it requires to be successful F okay next we're going to get into the second R six framework but before I do that I want to make sure that you and I are completely in alignment on our ideal business model okay because this is critically important as we talk about this next framework and the reason why it exists our ideal business model is not that of an agency it's not where we're selling these one-off custom projects that can be exciting it can seem sexy you know I just sold a $115,000 website what I'm telling you from years of experience as well as years of working with lots and lots of other agencies and you can talk to the team over at high level and ask them about this as well is that that business model stinks that business model has been proven to be a failure over and over again in spite of many talented people trying to figure out the agency models selling to small businesses why is it so unsuccessful because small businesses simply cannot pay you enough and pay you consistently enough for you to build a business doing that kind of custom work so our ideal business model is selling Marketing Systems that get us high margin recurring Revenue month after month after month for years to come that is your objective with your business model and you've got to be crystal clear with that or else you are not going to build a successful business business in this space this next framework I show you how selling those recurring Revenue systems is actually completely in alignment with the best interest of your small business customers let's go take a look at that framework and I'll show you why okay what we see here is the second R six framework this framework you can see we've got the same language of the success factors that we had from framework number one reliability reputation Readiness resell remarket and read but you can see now that they're in this pyramid format and the reason why that is is to illustrate to the small business customer that we're selling to the priority that we need to place in terms of putting the correct systems in place to help them be successful with our marketing so you can see here at the base of this pyramid is reliability and that should absolutely make sense to you and makes sense to your customer as well that if they are not doing a reliable job of delivering a very good customer experience through their products and services then it doesn't matter how much marketing we throw at them their business is never really going to thrive if we're just attracting more people to their business but people go into that business and have unreliable experiences and sometimes downright poor experiences really all we're doing is we're pouring gas on the fire of a business that's not doing very well right they're going to start getting bad reputations words going to get out in the marketplace we're just accelerating their demise so we don't want to do that we have to make sure that they are bought into the importance of delivering a high quality service now as I've said before there's very little that you can do about this this is primarily a filter when we think about our ideal business model we need to keep customers for years okay I have other videos where I explain the econom ICS of this business model so that you can really clearly see why this is but we need to keep long-term customers so we want to be selective about the businesses that we work with we want to find those businesses that have the right mindset that they are competitive about trying to make their products and services the best possible experience that they can you're going to get some feedback from them when you're talking to them about this and that feedback should be confidence inspiring for you if if it's not you definitely want to walk away from those prospects and have the guts have the courage to do that or you're going to end up with a customer that's going to cancel on you before you ever really have a chance to have a profitable relationship now the other thing that I want to point out that's very important is that you see reach at the very top of this pyramid if reliability is the foundation reach is at the very top for an important reason here okay a lot of agencies what they do is they go sell these one-off campaigns PR firms do this as well they sell to these small businesses hey we just need to get you a lot more attention so very often what happens is that small businesses invest in advertising or they invest in PR these are typically expensive campaigns they're cash out of pocket and what happens is that they don't see the results that they're really looking for from those campaigns and they think they got ripped off they think it was a waste of money well why is that if you look at the rest of this pyramid you should understand why that is and you think about those success factors that we discussed already you can understand that if you are not already set up for success with these other key factors any investment that you make in getting additional reach is really not going to do as much for you as it should if you're not delivering a reliable experience again that's the foundation if you are not ready for the volume of prospects who are now picking up the phone and calling you or trying to book an appointment with you if you don't have live chat on your website to be able to make sure that you have a way to deal with this inflow of responses you're not going to be able to turn that into successful business if you don't know how to resell to the customers that come in from those campaigns and continue to turn them into loyal long-term customers you're not going to make the most out of those reach campaigns so in other words words we want to have Marketing Systems in place that facilitate capturing and enhancing and growing our reputation in improving our Readiness as a business in reselling following up newsletters followup campaigns things like that and remarketing to prospects who have not yet converted from those campaigns we want to have these systems in place to make sure that any investment we make in reach is going to be successful so in other words we're taking what has typically been sold in this industry which is you need to invest in advertising you need to invest in campaigns you just need to get a lot more reach and we're saying yeah that's important but it's the cherry on top what you really need is a foundation of effective Marketing Systems and then honestly for most small businesses if they have those effective Marketing Systems in place they probably will not need to invest very much at all in reach because most small businesses are really just trying to stay relatively small businesses yes they're trying to grow and become more profitable but they're not looking to expand to you know 50 different markets most small businesses just need to make sure that they're filling the seats in their restaurant or their Salon or they're booking up their crew to go out and do landscaping jobs to maximize that as much as possible and if they had effective systems in place they would get so much closer to being able to do that without investing in expensive reach campaigns that they probably would not have to invest that much in advertising so when you consider how you are helping your small business customers your desire to sell and put systems in place that work on a continuous basis over time is exactly in alignment with what your customer actually need they don't need expensive one-off creative campaigns they need a solid foundation of systems that are going to allow them to attract convert and retain and do it consistently over time so this second R six framework is about explaining that to them so that again we're setting up the need for systems okay now to a typical small business owner this is going to sound like a lot right all these systems that need to be in place and the tech technology that needs to be in place to pull this off and who's going to set it up and who's going to run it it sounds like a lot and it is a lot but thanks to high level we can actually execute on this pretty darn easily now and it's getting easier and easier every day but the great thing is that it sells the full value of what you're doing for these customers because you want them to really value your complete systems approach if they think that they can just buy some tools and do do this on their own they're always going to beat you down on price because software is pretty much just a commodity these days and particularly if you're going out and you're just selling high level when there's all these other agencies and service providers out there selling high level you are commoditizing yourself there are tens of thousands now of people out there with access to the exact same software so we don't want to do that we need to emphasize the full value of these systems that we're putting in place for these customers and so it sets us up to be able to maximize what we're doing for them in terms of generating Revenue as well as getting them fully bought in to being a long-term customer of ours because of the value that we're providing so this next framework that I'm going to show you shows you then how you're going to explain to them how you're going to get them set up on these systems and explain the full scope of what that is as well as the full value that you're providing all right this next framework that you see here is our surge to SAS Journey okay The Surge to SAS Journey is illustrating for the customer what it is that we're going to do in the complete scope of our services to get them set up and running on these systems successfully as well as to continue to evolve these systems and improve these systems over time so you can see in the middle there signature system signature system is your particular approach to how you're naming and packaging your system and what exactly you're delivering to your your customers so if you were selling to Quick Service restaurants and somebody else is selling to salons your system that you're going to deliver to each of those customers is going to be slightly different restaurants have slightly different need than salons uh a salon versus a roofer then could be very different you know very different Industries so depending on who you're selling to you can really nail down a specific system for that industry which is why it's always going to be more profitable if you sell to a particular Niche and you sell to that Niche over and over and over again because you you're going to get your system really really nailed down now the way that I teach how to deliver systems you can actually sell to any industry as long as you understand these Frameworks that I'm explaining here but it will always be more profitable again to sell to a specific Niche because you're just going to get that much more efficient and that much more knowledgeable in what makes a really effective Marketing System for that business but going back this framework here we have these steps audit surge signature system accelerate and cany okay the reality is we cannot just expect that we're just going to turn on this system plop it in place for the small business and it's going to work without any customization every business has some degree of customization that's going to be necessary even if it's just replacing their logo on websites and landing pages and email campaigns and replacing basic information about their business there is some customization that has to be done and so what we are selling here is this approach where we are starting with an audit to determine the gaps in their current marketing that they have in place and in most small businesses that's going to be everything right very few small businesses have anything in place but somebody may have designed a really nice website just a few months ago you don't want to go in there and tell on their website stinks after they spent 10,000 bucks getting that website right so you're going to use this audit just to quickly show them hey here are the gaps that we're going to fill with this system then is the Surge and this is the most important part of this process that I want to really explain and then show you how you're going to execute on the surge is where you're actually going to set the system up for this customer and there is work that needs to be done there's customization there's planning that needs to go into going through setting up high level the way that you want these customers to use it as well as setting up the resources now that need to go into high level content landing pages funnels workflows things like that so that they can actually have an effective Marketing System not just a set of tools The Surge to the customer sounds like an insane amount of work because if you think about what you can do with high level you can literally reinvent their business through these systems you could put new websites in place new landing pages new funnels new automated workflows create content for them email campaigns newsletter campaigns it's an incredible amount of value that you can deliver to them and to most small businesses that's going to sound like man it must cost a fortune which is fantastic for you for two reasons one it again is selling the full value of your services but two because of the way that we can use high level to set up these systems it doesn't need to cost a fortune so we can actually give them a very very affordable price to get this surge done before they start using the system so let's say that your system you're going to charge them $497 a month to access the complete system The Surge is what you're going to charge to get them set up onboarded and trained to access that system so that upfront surge what I teach is that typically you're going to charge somewhere around $5,000 but that could easily be $10,000 $115,000 it could be as low as $2500 but it really doesn't need to be any lower than that if you look at what HubSpot charges just to get new customers set up on their software and do basic training and orientation they charge anywhere from $3,000 to $77,000 or more just for that they're not setting up complete funnels and campaigns and things like that they're just setting up their software so one of the things that you have to learn how to do is to be able to sell the full value and be confident saying it's $5,000 to get started here's all these amazing things that we're going to deliver again could be a new website or it could be landing pages workflows funnels content for all their email marketing campaigns your AI chatbot your widget your smart number all of these things that you're going to set up and deliver to them as well is training their employees on how to get in and use the system setting up access rights and all that good stuff providing support to them during that it's very very easy to justify $5,000 or more so we have set ourselves up to have some income coming in to help us pay for the setup of this customer to help us pay for our sales and marketing costs that we had to acquire this customer and to give us some time so that we can get them set up on the system properly without insane pressure to just be able to turn this thing on overnight this is going to be a 10day 2E process whatever it is so that you can behind the scenes make sure that you've got everything set up and tested and actually be getting some cash to cover your cost while you do that then when the surge is done you're going to onboard this customer you're going to train them you're going to turn things on and that's when you start charging them for the monthly access to the system so this is an incredibly important process that we're selling them on we're selling that full value of the system and all the components that are required to be up and running that again sounds like a lot of work and a ton of value that allows us to capture that upfront cach before we put them into the monthly recurring that combination of that upfront cash and the recurring is what really makes this business model work and be profitable and allow you to grow while covering your cost of sales and marketing and covering your cost of onboarding and training next you can see here we have accelerate and canai this is us really just selling the full value of them continuing to pay to access this system for months and years to come the beautiful thing is with high level and with marketing in general is that things are always changing there's always new things that are rolling out there's new strategies there's new tools from high level you want to sell as part of your value proposition we are your marketing team we are the the marketing team that you can't afford to have through internal Staffing through hiring full-time employees it doesn't make any sense for your business but for us because we are supporting lots of small businesses we can have marketing experts on staff who are constantly paying attention to the changes in the marketplace place and we're constantly developing new tools and resources to be able to help you be more competitive and that's true right high level continues to roll out all these incredible features that you can then use as your Kai which stands for constant and NeverEnding Improvement you can sell that value proposition of we're always going to be improving this thing so even though you're paying 497 a month right now you're getting a system that is continuing to improve over time that makes it easier for them to buy into this concept of yeah I'm paying for this month after month but I'm getting incredible value out of it and even increasing value out of it over time so we want to sell this whole journey so that the customer one is bought in to paying us up front but two they're bought in to paying us overtime as well okay finally I'm going to show you here how we use high levels tools and in particular snapshots and custom values to be able to set up these systems for our customers quickly and efficiently so that that surge is actually as profitable as possible for you and then your customer has a complete system that is accomplishing all of those key marketing objectives that we've outlined in our R six Frameworks what you're looking at here is our R six Service delivery snapshot now depending on your familiarity with high level uh this may be like G reak to you okay and I'm certainly in this video not going to be able to get into the complete depth of what highle snapshots are and what they're capable of but let me just summarize by saying I've been providing services to small businesses essentially my entire career and there is nothing that will make you more profitable as a service provider than high level snapshots and custom values and I say that because what it allows us to do is to deliver all of those various assets all those various components that we talked about that make up the system to deliver those really really easily and quickly to our customers without having to do a ton of customization and the customization that we are doing can be done with Incredible efficiency and scalability using custom values in high level so if you're not really familiar with high level just understand that what I'm showing you here is kind of the keys to the kingdom in terms of making this model successful and as you get into high level you really want to invest the time to understand what snapshots and custom values are and why they're so special okay with the r six Service delivery snapshot what we've done is we've set up a snapshot that mirrors the Frameworks that I walked you through okay the first framework was attract convert and retain right those three major stages of marketing you can see here that what we have we're in the workflows right now so so this is the automation that you put together for your customers that really brings all these various highle capabilities and tools to life so we have organized these workflows ing to you can see here a for attract C for convert R for retain so in other words we've put together these Automated Business processes marketing business processes that accomplish the objectives of those three stages of marketing attract convert and retain so as an example if you were trying to attract customers to a restaurant you could run a birthday marketing campaign using Facebook ads where you can run ads to somebody on or near their birthday saying happy birthday such and such restaurant would like to invite you in for a free dinner and dessert to celebrate your birthday those people click on that ad they would opt into a landing page that you've created for your customer that landing page would C capture their name their email their phone number which we would then use to deliver the coupon to them and to follow up and remind them to come in and take advantage of that offer as well now since we have them in our database we would remarket to them every year around their birthday saying hey it's your birthday again come on in so we would have a way of following up and generating repeat business from that customer so it's actually an attract and convert and retain set of processes assum associated with that one campaign that we've put together for that small business so depending on the type of business that you're selling to there are a variety of different types of workflows and the content and the strategies that go with them to give them a complete Marketing System that accomplishes their objectives so what we've done is we've put together the workflows that are key and really pretty Universal to just about every type of small business so that you can come in here and quickly take these workflows and customize them for the type of business that you're selling to and then customize them again specifically for that specific business that you're selling to now just like in our cake baking example it's not just the recipes if you will these are kind of like the recipes it's also the ingredients in those recipes which the ingredients in the recipes are things like landing pages and contents so now you can see here we're in our email templates and you can see that we've got all these different email templates to go along with the particular workflows that you're delivering to your customer so you can see here's lead magnet followup to purchase special offer and there's a sequence of emails there's lead magnet follow-up to visit a location and there's a series of emails or to book a call and there's a series of emails so this is the content then that you can customize quickly and easily using custom Val values custom values are just like Dynamic variables in high level where let's just say as an example let's pull up one of these emails you're familiar with these already but just to illustrate you can see right here it says Hey contact first name contact first name is a custom value so you can just use that custom value and now it will automatically pull the person's first name into this email you have all kinds of ways that you can use those custom value strategically when you're setting up your snapshot for your customers to make this much easier to customize and set up quickly so that you can do that surge as profitably as possible in your onboarding process and it continues from there it's not just email it's SMS templates it's landing pages it's forms all of the things that go into making up a complete system and again what your job is to do is to say okay for the business that I'm selling to which of these business processes make most sense for this business if it's a restaurant it's going to be things like offering a coupon and then following up to get them into the restaurant versus with a a salon it could be to book an appointment with them or for an accounting firm or a law firm it could be book a call with them on a calendar with a lawyer with a zoom link we have the business processes as well as the tools from high level in this snapshot so that you now just go through attract convert and retain and say which of these am i setting up for this particular customer so I hope you can see here that by using the combination of the Frameworks as well as this snapshot what you've got is an incredible shortcut to be able to put together a complete system for your customers and to maximize the value that they are seeing from that and that you're able to charge for in your sales process and doing that setup for them high level has given us just this incredible capability to do this with efficiency and scalability and profitability and without having to do it in the agency business model where we're actually doing really customized work each time yes there is customization here and the first time that you go through and you use this snapshot of course it's going to take you a little bit to get fully up to speed as to how to use it there's a learning curve but let's just say that you decide to do nothing but sell to Quick Service restaurants you're going to take that snapshot and you're going to create your version of it for Quick Service restaurants that now you've got it really dialed in we use this birthday campaign this loyalty campaign we use these coupons and offers this follow-up sequence we do this to get reviews and post them it's going to get very very systematic which is the entire goal of this approach so that now every single time you sell to a quick service restaurant there's going to be 10 to 15% that needs to be customized for that particular restaurant name Logo address things like that but the far majority of the system is going to be consistent from business to business to business allowing you to do this all incredibly efficiently and profitably this is the magic of high level but it's got to be done delivering High LEL as a system not selling it just as tools and certainly not being that old agency business model where you're just doing oneoff customization for every customer that's a disaster Marketing Systems is the business model that you want to be in I hope you got a lot out of this video I know it's a lot to cover I Tred to do it as quickly as I can while still giving you the depth to see what this model is all about if you have any questions please post them in the comments down below I answer them all personally if you liked it please give it a thumbs up and share it with anybody that you think would get some value from it and certainly if you think that you would benefit from this approach please consider taking me up on my high leverage agency offer which again you get free if you sign up for high level with me or if you upgrade your highle account through me as well I'm an affiliate of theirs I get compensated that compensation pays for these resources and ongoing training and community that I provide to my customers so you'll get all the details and URLs down below here as well as down in the description of this video thank you so much for watching again I hope it helped you and we'll see you in a future video take care