Streamline Your Document Signing Process with airSlate SignNow's Saas Conversion Funnel for Entertainment

How to create outlook signature

hello my name is Dennis I run private accelerator sauce camp and I wanted to share this final strategy for SAS products which has so far generated us over 1.1 million in revenue and that's why I thought that you will find it valuable as well so basically there are a couple of things here first of all I want you to understand the concepts of outbound and inbound traffic here some of the things that you are seeing in this circles are on the verge between outbound and inbound because yes they do in include like all the effort from your side but over time they turn into outbound channels this is regarding a couple things here so basically for your outbound traffic this is the thing which you can always rely on and these are the numbers that you are generating yourself and that's why this would usually be the foundation of your growth to initial 50 100K MRI basically here you see called email called DMS and cold calling there are many other things which I could have included a non-biot traffic but I want to keep this video under 20 minutes so let's cover these three you want to be sending out cold emails to grow your SAS product because I so far have not seen many niches in which this called the emails prices it would not work unless you so basically a couple of niches in which called the mail would be very difficult to work would be everything that's script related uh everything that's Investments related and everything that's very and hardly technical especially if you are in the crypto web 3 space I would say that inbound traffic would be a better joining for you just because mainly algorithms are identifying called DMS and emails which contain the script investment wording as spam and that's why it's harder to achieve these numbers there and for that reason you would be better off with relying on inbound channels so short overview is that basically you have outbound traffic and inbound traffic and in each of them you have multiple sub channels that are all driving traffic to your landing page right lending page giving you trials and or damage depending on the ticket size that you are selling into which then gets you emails and you warm up your customers and users through email campaigns and then as they are getting warmer and warmering you can be using them as an opportunity for upsells or referrals now going here step by step we started coming called email so here look you might be using different tools for sending out thousands of emails every month just because you want to be hitting on your inputs and on your outbound numbers as long as you are continuously putting effort into your outbound and your size is not in one of the niches which I covered previously sooner or later you will be getting output for in other words sign ups and demos from there and that's why you always want to be focusing on this stuff for some SAS which are relevant for local businesses SAS that are for traditional businesses you may also want to consider cold calling because today's morning I met with the founder who is growing as us which is very relevant to people who are lawyers and there you have many numbers available and that's why some of the Unbound strategies that we are going to be trying with him are going to include the cold calling aspect as well why because the beauty of outbound is is that you can turn your business into a system and what I mean by that is because as long as you know that each 100 goals are gonna give you two sign ups and every 15 signups are giving you one customer you can do all the mess and calculate how many calls you need to make in order for you to hit your numbers and this is brilliant because this is how eventually you go from having this unclear path to heatsink whatever MRI goal you have towards understanding okay we need to do this many inputs for us to get close to this number and that's exactly how you want to treat your SAS business apart from cold email you want to also be running qualitym campaigns main channels we are using for this one inside startups that are inside sales Camp are Twitter Facebook and Linkedin be aware that it's much easier to get bent on Facebook with cold GM strategy especially without you being friends with people and that's why one of the best scalable strategies for all GMS would be not about just called the aiming people on LinkedIn and Twitter but also getting scraping their emails from these platforms and also checking in with them via called email so that you are doubling your chances of getting a reply from them but be mindful about not doing this couple things at the same time because if you are hitting on the same person from five channels at the same day high chance they will Mark you as spam and you don't want this to be happening there are a dozen other different things that you need to be aware of so if you want to check them out basically apply to SAS Camp so I can give you a hand with these ones moving on we have again called email called GMS and cold calling these are your primary outbound traffic channels now moving forward towards inbound traffic so the beauty of inbound traffic is that if you're doing direct sales your close rate will be much higher and if you are selling a lower ticket sales and primarily your pricing plans are between 20 and a couple hundred dollars the people who come from your inbound traffic channels usually would be having higher conversion into your best plans rather than people from the outbound and also they would need less warm-up time juice because they found you and they were proactive about coming to you rather than the other way around so many different ways how you can grow your sauce through inbound traffic and couple of the ones which I will cover in this video include this following ones so firstly collapse with newsletters this strategy is often overlooked but this gives us massive success time and time again basically all you need to do is you research 10 to 20 top newsletters in your field you go and approach the people who run these newsletters and or find a way to craft an offer which would be super appealing to them and that would incentivize them to promote your product after you dial in 5 to 10 collaborations like that usually if you're in B2B you would be guessing at least 20 to couple hundred damage if you are in b2c this can go up to tens of thousands of sign ups just depending on the size of the newsletters another Channel which is very similar in terms of the way you operated for the inbound is going to be podcast because the idea is similar you found you find the top podcasts in your Niche you understand okay what are the podcasts that are my ideal customers listening to so that you approach them and you either become a guest speaker in this podcast or if you are in Enterprise SAS what you can also consider is creating your own podcast because they're in Enterprise sales in particular it's super challenging to build trust and Trust in Enterprise sales is everything and one of the best and fastest ways to get trust from Enterprise prospects is them being warmed up through your podcast and after they listen to five to ten episodes that's usually when they would go and purchase your solution for tens of thousands of dollars monthly or annual contract for b2c products however I think that this would be a longer move in terms of their long-term strategy it I think you'd be better off collaborating with a couple podcasts by being a guest speaker rather than starting your own one but of course over time this can be a brilliant strategy as well so regarding content marketing well depending on the audience that you are selling to think okay what is the number one platform that they are present on because sometimes I had cases with Founders reaching out to me and imagine they are working on SAS or women bloggers and for people who are in their forces 50s and they would be coming to me and asking Daniels why is this one channel not working for us and then we understand that okay look in your case the Facebook would be much better option because okay this customer profile that we are want to Target is present there so it's not what you like most but what your audience likes most and what where they are most present at this is how you choose the platform for your content marketing now another thing which I see Founders doing super often is when they just post feature updates or how they are hanging out with your family on a weekend this is not the type of content that brings you sign ups and customers yes sure you over time want to be building trust and Authority by sharing some aspects of your personal life but I guess the reason why you're listening to this video is not because you want your potential prospects to like what you're doing on the weekends but rather you want them to pay for your product and that's totally reasonable so the way you run content marketing to get them sign up and purchase your product is surprise talking about the case studies and how your product continuously delivers results for people you want to be posting your sales assets at least two to three times a week depending on the platform and by sales assets I mean anything that we will have high chance of turning a cold Prospect into your paying customer a couple of aspects of sales assets are going to be case studies testimonials other forms of social proof and detailed threads or breakdowns of how your product helps someone go from A to B in the fastest way possible the pie despite that objection and as long as you are posting these ones two to three times a week I have not seen a case when someone would be doing this correctly and would not be getting people in their product after a couple months of effort then Facebook LinkedIn and Twitter group strategy this one is very interesting and I'd say that it's been on its prime in 21 22 but I still see relevance for this one in year 2023 the essence of this strategy is you creating a group for example imagine that you are growing as stars or copywriters and you create a copywriting group and you drive traffic into this the way your funnel would operate is that you'll be using all these different things to drive traffic into this group and then as you are getting more and more people join this group you'd be putting your sales assets inside it such way that people warm up and then they go sign up for your product purchase it and so on you can be doing this group strategy on multiple different platforms including Facebook LinkedIn and Twitter I think that most success has been for this one strategy on Facebook and it's most mainstream approach there however I think it's still relevant to do it on LinkedIn and Twitter just because again as long as your customers are there it does make sense to do it the way it would look like is imagine I'm running SAS for copywriters I create master copywriting to group and there I share useful content pieces every other day and engage with my Origins when they are ready they go and click one of the plugins which we drive towards our product landing page from there as long as they are already committed to purchasing then they go down in the final so again apart from sales assets you may be using giveaways in your content marketing and I've been surprised by how well this is working even with many people today being overwhelmed with this giveaways basically you can be sharing PDFs checklists guides and everything that is in demand among your ideal watches and such way you'd be getting their emails or your contacts and then you'll be running very targeted campaigns towards them coming back to this example of copywriting size you can be doing something like Master copywriter checklist how to dominate copywriting business in 2023 for instance and this is how you would get couple hundred people to comment on the giveaway or share the email depending on the platform and then you can reach all of them one after another in super tailored campaigns saying yo you engaged with one of my posts I thought that you would really find this one thing useful and then you go and either get them in a demo or you get them into your website and get them to sign up the next thing would be of course block and test you are I have no idea when this strategy would die out I believe that it will be never and for that reason yes it does make sense to be doing block and SEO for inbound traffic attraction but be mindful about one thing because couple of people who reached out to me they've been doing block and SEO for over a year but the fact that they have been doing this in the market where there is like low search volume for their product has cost them to not get as much output as they expected so as long as people are searching for Solutions similar to yours if people are actively searching for the way to solve this pain Point yes you can expect to get decent results within six eight months of you doing your SEO and block strategy the right way however if there is low search volume be mindful that you can easily invest couple of years spend a lot of time and effort on your blog but not have anything that you expected just because the total Market volume of those who are searching for this thing is not as large then speaking at and hosting different events look you might know click funnels and couple other things and these are the examples of products that have scaled successfully through events the event strategy may also include the webinar one say online events and the way you approach it is basically imagine there is an event that has 20 000 copywriters and you've got a size to help copywriters guess what if you run a very nice speech there high chance you're gonna get thousands of people to sign up for your product or hundreds of demo requests and this is the exact reason why this works brilliantly because you proved your Authority by speaking on the topic there and this is how you drive traffic Into Your solution you can consider hosting your own event and doing it multiple times a year or you initially can jump into the ones that already have traction borrow leverage their audiences and do it the following way and then I mentioned the podcasts already again if you're in Enterprise sales this is a brilliant one if you are selling any type of software that includes a long warm-up period if um there is like a lot of privacy concerns involved in the decision-making process this ones work brilliantly just because when people listen to you for hour and hour and hours again they it's hard for them not to build trust with you and for that reason usually they would be converting into your product or referring you to other people so we're gonna be using all of this to drive traffic into our landing page where we would then be getting people to convert into a trial or them depending on your strategy for higher ticket products we usually recommend doing damage for a lower ticket it's trials however if you are currently below 50 or 550 to 100 customers so in case you are doing in this like range of 5 to 50 there is one interesting thing about again doing things that don't scale and this is getting your first hundred customers through direct sales and the reason why I always is like this approach is because by you having one-on-one conversations with your first 100 customers gives you immense market knowledge and it's becoming very difficult for you not to build a successful startup if you have so much understanding of who is purchasing from you who is buying from you what are top objections they have and so on with you having so much material and understanding of the target market you would always be running great campaigns have nice Roi you would know the right headlines to put you would know which objections to address in your copy and everything will just become much easier so for that reason no matter if you are in BTC or B2B think about conversing your initial hybrid customers through direct sales as long as you believe that it's going to be allowing you to scale much and much faster later on after you get trials and demos you run email campaigns to people who signed up because look it's one thing to get the peer person's email file but the other thing to keep them coming back into your product every single month and that's where majority of Founders are not putting any effort in this nurturing relationship part so what many don't understand is the people who are the easiest to sell to are those who already bought from you once and when you understand this principle you start reaching your entire funnel completely differently because I see many people put some effort here on the outbound then they put some effort on the inbound but when it comes to trial and everything all the like Steps lower they forget about it because they thought that oh if the person purchased into math 1 this means that they are with us for life no and what you want to do here is to basically keep nurturing this relationship but sometimes offering consultations offering extra free value to people thanking them that they signed up to your project at a certain point of time and as long as you continuously do this and as you're mindful about it you will be having people firstly coming back to use your product and secondly they will be in a very positive warm relationship with you and structuring your user relationship and customer relationships such way allows you to then be doing up sales and be openly asking for referrals because if you never done anything to a person apart from letting them into your software which is okay brilliant because your software is wonderful but this is not what is going to put you away from the whole bunch of capacitors but out of all the other alternatives on the market I'm sure that you will not name many people who are offering a similar solution to yours where they would also be continuously providing checklists consultations some Mastermind sessions webinars and many other useful things that can be applicable and in demand by your audience and that's how you don't want to be for like stopping your attention here but also be mindful about parts or these stages couple notes I put on this paper as well is make sure you're consistently making inputs in your top of the funnel because if you are not tracking all the numbers which you are doing here you never know how things are performing and you never can scale it to the next level one of the things I start with when partnering up with startups inside sales Camp is we basically installed this tracking systems to understand okay what are the inputs that we are getting on every single Channel where are the bottlenecks in our funnel and this gives us a clear picture to understand okay that we are applying this couple channels correctly but we are doing no effort here here here and here and by us fixing this loopholes and bottlenecks this is what allowing us to be getting some of the quick wins in the initial days of working together because we realized that for instance one campaign was set up in a correct way or the person has not been posting as much content with call to action across their socials and when we make these tweaks the this is usually allowing us to get this small wins right from the start again you must know all your numbers here across this uh traffic channels because if you don't know your numbers you can never improve them and you can also be very mindful about this one other thing is that 100 of Founders well not 100 but nearly every founder when they start the product they do put some effort reaching out to potential customers at least like couple people but only very few would continue reaching out to potential customers and very very few would put this on autopilot systemize it and be reaching thousands of prospects every single week and that's exactly what I am encouraging you to do you don't want to be dropping your campaigns and tweaking them every single day just because you want to be mindful about the sample sizes that you are running in each of your experiments for instance unless you send 250 emails to One customer group you cannot really decide on whether the subject line and the email is performing or not what I usually see is okay if I understand 50 emails and then they say oh this one doesn't work no usually the numbers for your sample sizes which would be minimum are when way larger such way that okay as long as you do not send at least 250 emails per one A B test unless you are running a campaign to at least two different personas at each point of time you don't know whether something is going to be performing for you or not so keep an eye on this thing then make sure you're not losing Revenue in your bottom of the funnel and I'm in here so for example okay some people dial in the stop of the funnel part and they are able to understand okay we're doing these numbers here we're doing podcasts things are going great but they are getting all this traffic into the realizing page but on the landing page the copy is not optimized they are like in Social proof they don't have any case studies they don't have any references from newspapers and couple other things that are causing losing them a lot of potential sign ups and this is why I put this as an extra note here that you want to be mindful about losing Revenue in the bottom of the final part again your landing page then whatever happens after someone signs up for your product I had more than five situations when person would reach out to me for help and ask Dennis why are people not using my product after they sign up I don't understand what's going wrong then just for fun I go sign up for their product and understand that they ask me to verify my email and the email never arrives or it falls into spam and just like that we would fix it in an hour and they would be back on getting hundreds of sign ups every single day this might seem stupid but I'm telling you in your own funnel you might have couple cases like this which you always want to keep an eye on such a way that you don't end up in a situation where you are losing Revenue in such way like this if you have people in your email list again it is for one thing to send them three onboarding emails another thing to be continuously providing them value for three to six to nine months to for years because this is usually the time frame in which they build a lifelong relationship with you and with your product and you know the more value you provide to your best customers the more referrals they give you over time because this does never work in the other way and also again after someone has been on your list for a while after they made the Twitches think about what are other things that will really help them to solve their pain point and find different ideas how you can upsell this stuff because people are protest when they purchase your product and again if the person purchase from you once and they are satisfied these are one of the easiest customers that you can land so keep this in mind this was a walkthrough of this one sauce final let me know if you've got questions just drop them in the comments so I can help you out check out SARS camp where we actually scale startups using these Frameworks and I will see you in the next video thanks for watching