Unlock the Potential of the Saas Conversion Funnel for Pharmaceutical

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eight psychological tricks to increase conversion rates for assass startups now the part that copy was for startups why would that be different in my brain that's how that's how it works and so here's some of those here's some of what they went through all right eight psychological tricks get rid of distractions to reduce the trouble of making up your mind duh right use easy types now this is what i found interesting uh mark you know when you're entering information when you want information marketo for instance says it increased their conversion rate by 30 percent from going from nine fields to input to only five fields and i thought that was interesting actually and then imagescape increases conversion rate by 120 by going from 11 fields to four fields so i thought that was interesting that was kind of worth the click if you know what i mean but the rest like supply fewer decisions you know limit concentrate on pricing a psychology of pricing use decoy pricing three options and then just push one higher anchor pricing uh use higher wording on your promotions i i i saw that when i just kind of negated it and then this last one improved portions somewhat then cut back the value i don't know if you read that but in the event here's an example they gave in the event you supply 50 more extra you know a product says you get 50 more or versus hey it's 33 of of the cost the supply would they said you know the supply is the same the majority of people actually what based on this says your prospects will really feel like they're getting a better deal by having fifty percent extra merchandise i know that was interesting right if you say fifty percent more versus thirty three percent uh thirty percent thirty three percent lower cost that will work but in the end i mean my question to you will do these psychological tricks really work yes but this is a terrible article and isn't doing this scientifically so on salesman.org i think it's still on there to sign up for our webinar and uh the some of the training that we provide over there you have to put in both your name and email address so conversion rates i'm butchering the numbers slightly here but the point will be i'll share the point with them the conversion rates went from say 15 on the page to 10 by requesting your name and email address but open rates on every email that follows as we give you free training and content and then at some point uh kind of sell you on the the training product doubled literally went from uh 10 to 20 odd 20 plus percent by having i think we touched on this last week having your name in the subject line and clearly you can't get the person's name without uh asking for it up front or you could do always do it but you're getting more complicated than what i'm willing to put into it at that point to do our marketing so a lot of this stuff is almost irrelevant because all that matters is number of people that land on the page also cost of acquiring those people on the page and could end conversion rates of of products sold so that's why some of these numbers can can be useful but can also be meaningless you've got to look at uh and this is more i guess interesting for marketers as opposed to sales people specifically but you've got to look at the whole life cycle life cycle of that customer journey before they get to an end conversion point to make any real judgments on this and this is why it's a skill and a real science and it's very difficult to do but yeah if you think you can triple your your revenue by giving the buyer less decisions on a purchase page um it's it's you know there's more to it than that yeah there is i like what you said there's there's a subtlety in what you said that once people enter their email your open rate goes up and that makes sense right the rule of consistency ing to dr cialdini right the rule of consistency is that you know it's a small commitment and because they made that small commitment there's a little buy-in so i i buy that totally from a psychological standpoint i want to emphasize uh switching topics just a little bit there's a book coming out called business made simple uh it's by a gentleman by the name of donald miller now i want to highlight donald miller i've not interviewed him i've not talked to him but i've consumed his information i get his uh monthly now monthly his weekly newsletter and it's really you know like highly concentrated snippets of information and he's finally taking the next step and actually writing a book and so i want to highlight this for people because there's a lot of cheesy stuff i guess that's a good word for today right a lot of cheesy stuff out there and his stuff i really like because i mean some of it is obvious but again it depends on you know how much you know so anyway what his book comes out january 19th again the title is business made simple 60 days to master leadership sales marketing execution and more on paperback january 19th donald miller check him out also check out his website like i said his free content is very good i like that like i said i don't like to hate when i see good content i'm like that's good content so i want to high five that guy perfect i interviewed sujan patel who is the co-founder over at mail shake the other day and we've got a big email list at seldom.org i just don't email it ever it's a total uh it cost a ton of money to put together and i've just totally failed the email list and he was suggesting that we should do more like weekly breakdowns of all the content or or if we had more staff we could potentially do daily uh breakdowns because there's so much stuff being published and so he's i kind of the uh there's a morning brew is a business newsletter and the whole business is based on are you familiar with it victor i am not i'm not okay so the whole business is based around a email newsletter so it's essentially a magazine that you get in your inbox each day and rather than having a blog and a website like a forbes or business insider the only real way you can get access to all the content is by subscribing with your email address clearly for free and then clicking the links within the email itself and the email is massive you could get a summary of today's business dues by just subscribing there now i subscribed for a few days and i had to get rid of it because it's just too much stuff hitting my inbox every day and it wasn't i didn't have the mental energy or or kind of uh just time to go through it but it's a cool business model and it's something i wanted to explore uh a little bit further so with that said a morning brew for everyone who's listening you've had it morningbrood.com are there any other newsletters other than uh is it donald's there that you that you subscribe to victor is there any uh standout ones that do provide value to a b2b sales audience that the audience should subscribe to as well uh the gartner and the forester newsletters are pretty good the updates uh there's also a guy named i forgot his name already he does a lot of ai stuff it's bernard something wrote a lot of books on artificial intelligence and he really looks at it from a business application standpoint and i know i knew i was going to forget his name yeah that's him thank you very much uh that's a great newsletter if you want some updates on ai he like covers the gamut the spectrum of everything not just it's the medical industry it's this industry the legal industry and his content is pretty solid i've read a couple of his books solid books excellent books and he has a great he has a huge following [Music] you