Saas conversion funnel for Quality Assurance

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when a brand is developing their phone mode they need to think and understand the touch points that their typical buyer would have when they're going through the buyers journey and it all starts by asking themselves what type of questions would our audience be asking when they are starting to make decisions that are related to our product our service our solution you want to understand what type of things they might be looking for or what types of things they are interested in because at the top of that funnel you want to capture their attention and once you've captured their attention you need to then start to sell them on their product in the way that you can do that is again by going back to customer research understand why did a customer make the decision that they were going to request a demo why did a customer make the decision that they were going to sign up for a webinar what pain point did the content that you've developed solved in the past and how can you repurpose that and rethink how you can move people further along the funnel by developing content just like that once you get to that point where in the middle of the funnel you understand the pain points that get someone to say I am going to sign up for a demo or I am interested in your service please send me more information once you get them to that point when they become an MQL it's time to start talking to your sales team so often do businesses make the mistake of thinking that marketing is a silo and you only do marketing things marketing needs to talk to sales and marketing needs to work with sales to understand what type of things could you arm your sales team with to take that person who's American qualified lead and turn them into an SQL what type of materials can you arm your sales team with so they're able to take that person who's in the middle of your funnel and actually close them at the end of the day when you do that and you understand from top to bottom the different factors the different questions the different pains the different triggers that will inspire someone to move from point A to point B when you understand those insights it's going to be much easier for you to transition that person from a stranger all the way through to a raving customer