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- Talk about one of those core ideas for sales businesses in is understanding your sales marketing funnel. So people come in, and then go through it and then eventually convert to become a customer, maybe a champion, refer other users, and have this analogy of a hop on, hop off bus that I think would be helpful. So let's jump right in. (soft beats) Hi there, and welcome to Hidden Gems. My name is Ruben. And today we're talking about sales marketing funnels. So this is a basic idea that can get complex quite quickly. But its most fundamental level, it's a way for us to keep track of potential customers as they come in from the top. They may become customers, champions, refer users, high value customers, is a lot of different steps along the funnel. And if you're a been traveling anywhere in the world, you probably saw the hop on, hop off buses that kind of take you throughout the city through the main activities. And I think it's a great analogy that we can use for our sales marketing funnel. So the bus starts somewhere, and people hop on. And then the bus goes and goes to different destinations. So as it goes through the different spots, people will drop off, just like in your funnel, you have lots of people at the very beginning of the journey, and then they'll be dropping off, depending on their life circumstances. Maybe it's not for them, depending how interesting the bus route, something you can do. And depending what they think their time is worth, should it stay on this bus, or it goes to something on their own. So the same thing in the funnel, right? You're losing people along every step of the way. And some things are within your control, and some things are not. So what are where are those things that you can control? And how can you make that experience much more enjoyable for those people who do wanna stay on the bus. The other thing is that people may join the hop on, hop off bus in the middle of the journey, right? There's nothing to say it can't and the same thing happens in your funnel, you might have someone who's coming in, who knows quite a bit about the market, and is more ready to buy a sword down the funnel so to speak. So for those people how you treat them in your bus, do you treat them the same as someone who's been with you since the very start? Or do you have something that makes sense for them sort of quickly catches them up to what they need to know about the journey, itself taking them through the very beginning, which might be relevant to them. And lastly, using the funnel example, we can sort of measure how people are going through it. So people hop on the bus at the beginning, they hop off. They may do they come back again, and they hop off again. So our funnel has to take into account the on and off function method that people join in. And the same thing in our data, we have to be able to look at people who are coming in going out, joining in the middle joining out and then have some kind of cohesive picture around how well the funnel converts, how well people enjoyed the bus ride, and what we can do to improve it. What're some of the biggest drop off points what're some of the things in the story that could be much more useful or relevant to our prospects. You know, based on this analogy, you can now focus on making the journey, I guess the customer journey as interesting and relevant as possible, and ensure that everyone has an enjoyable experience, regardless of where they hop on or where they hop off. If you enjoyed this video there's gonna be a link in description for the weekly growth needle. I've been sharing different ideas like this one, growth, data, and sometimes just random tidbits I come across. So you can find that in the description. Make sure like, subscribe, if you're on YouTube, i think Linked in you can follow to get these videos. They go out on a weekly basis and until then, we'll talk. (soft beats).