Optimize Your R&D Sales Funnel with airSlate SignNow

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what is the best call to action item for a sas sales funnel in the next five minutes i am going to show you exactly how to plan the most effective call to action items across your whole sales funnel my name is philip nowitzki and i help sas founders launch and scale in the last five years i've been working with a few hundred sas companies helping them launching and scaling their products to the market and one of the common issues was how do we improve the rate of people going through our funnels so what are how do we increase the conversion rates at each step so i am going to show you exactly in the next five minutes how to move your prospects through your funnel effectively and and have them buy your product at the end so imagine your sales funnel being a book once a reader gets a book in their hands you want them obviously to read the first page right and then you want them to read the next page and so on and so on and this is exactly how it works with your funnel you need to plan it in advance in steps and then walk people through all those steps to the end when there is a sign up action item or a purchase button or whatever you want them to do so remember that making this journey the shortest possible in is not always the best solution and you've probably experienced this yourself the results of of going with a very short sales funnel so you end up getting free trial signups or discovery caller consulting code sign ups with people who are not your best audience they are not your ideal customer and they are not ready to start using your product right and this is because they did not experience everything they need to experience or everything they need to know before they start using your product so plan your sales funnel in a way that you take people step by step and deliver all the information that they need to know or they need to learn in order to be able to start using your product and most important get the result that i expect so people are looking at your website and and looking for a solution to the problem they have or because they want to get a specific result maybe they want to get something done faster or quicker or cheaper or maybe they want something that they couldn't do themselves without a piece of software so this is their goal and remember about their goal first so what do i mean by delivering all the necessary information or teaching people all the necessary things that they need to have and know before they start using your software it's not your features people don't really uh care about your features or your product or roadmap that much they need to believe that your software does what you say it does and that they are able to get the results that they want because very often people do not believe in themselves that they can do whatever your offer promises and that's one of the reasons they fall out of your funnel and they never show up again so going with a very short sales funnel is a mistake because there is not enough space and in not not enough touch points to get them all they need to be able to use your software correctly and successfully so plan your funnel step by step and always ask a question what do they need to start using my software and what do they need to believe in that they will be able to start using your software successfully so coming back to the first question what is the most effective cta well it's the one that takes them from where they are now to the next step and step by step they will go through your funnel from where when from the first touch point to the moment when they sign up or purchase from you so again the most effective call to action item is the one that moves them from the stage they are in to the next stage in your sales funnel and that's it there is no magic and by the way if you have start a free trial button on your homepage you should probably remove it because by doing this you are getting people who are not ready to really get engaged into the meaningful conversation with you and your company you're getting people who have no idea where they are and no idea what your product does so just save yourself time and money and resources and get rid of the button and start talking with people who are ready to buy from you by going through the whole journey that you have planned for them in order to make sure they are ready to start using your software and they will be using it efficiently and getting the results that they want so thank you for watching and if you have any questions leave the comment below bye bye