Sales automation services for Life Sciences
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Sales Automation Services for Life Sciences
sales automation services for Life Sciences
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FAQs online signature
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What is the difference between marketing automation sales engagement and CRM?
Therein lies the major difference: while CRM comprises the system (typically software) for managing customer data, marketing automation includes CRM plus many other features like automated emailing/engagement, landing page creation and hosting, and converting leads into sales, to name a few.
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What is the role of enterprise marketing automation in CRM?
Components of Enterprise Marketing Automation in CRM This helps in decision making ing to every customer segment related to promotion, pricing, or distribution. The segmentation can take place based on demographics, geography, consumer characteristics, loyalty status, etc.
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What is sales automation?
Sales automation is software functionality that automates the repetitive tasks that are key to building simple and profitable customer journeys. It's often included as a feature of CRM software , lead generation software , and email marketing software.
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How does CRM and marketing automation work together?
By integrating CRM with marketing automation, both teams can have access to the same customer data, ensuring seamless collaboration and alignment. This alignment leads to better coordination in lead generation, nurturing, and management, ultimately driving revenue growth.
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What is meant by marketing automation?
Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.
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What is marketing automation in CRM?
Marketing automation is the use of technology or software to automate the various marketing activities of a business. Marketing automation tools allow modern businesses to streamline, automate, and measure the ROI of their efforts, leading to a more efficient marketing team and increased revenue.
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welcome everyone and thank you for joining us today we appreciate you taking time to join us for this presentation of partners industry survey results on the trends and challenges in life science automation robotics and motion control I'm your moderator at biller associate editor for med device online med device online is a resource for anyone in the medical device industry from design engineers to executives offering insights on product design navigating regulatory pathways and achieving success in clinical trials we're hopeful that you will gain insight from the input Parker has gathered from your peers in addition to the survey results Parker has supplemented the information with both face-to-face and customer interviews surveyors asked two main questions first what are the most promising trends around robotics automation and motion control and second what are your critical challenges in the implementation of these technologies Parker is sharing this information is part of an overall market strategy to serve not only as a supplier but as a partner we are hopeful that you will find as much value in this data as we have Parker is a 13 billion dollar global corporation with more than 60,000 employees Parker's business is built around nine core technologies that focus on solving the world's greatest engineering challenges today we are going to focus on the life science market from the perspective of electromechanical technology our presenter today is Brian handrahan brian is a business development manager with 22 years of experience implementing automation across a broad range of industries prior to his move into this life science focused position Brian built his knowledge serving in both operational and management positions ultimately as a business unit manager for the linear mechanics business he led a sharp group in lifestyle OEM business based on internal processes and engineering partnerships thank us to the introduction and thank you to everyone who's joined us today for this presentation of the results of our industry survey on automation robotics and motion control for life sciences let's let's begin the review of the survey with the survey data with the general understanding of the respondents so all the respondents were categorized into three groups depending on their job function the technical decision makers or engineers that have responsibility for specifying components and instrument designs the business decision makers are managers with responsibility for engineering quality operations in certain organizations we found that these executives have more decision-making oversight and in others the influencer group consisted of individuals that worked at insert manufacturers but didn't have the decision-making responsibility for the design the majority of these respondents were in project product management roles or were scientists that we're working closely with the engineering teams although not decision makers they did have a great deal of influence over defining the needs of the instrument and the design in general so now let's take a look at how each of these groups responded to our questioning regarding trends and challenges the first objective of our survey was to understand what industry trends are contributing the most is development of effective life science instrument solutions so regarding friends we were able to classify all the trends into four major categories and overwhelming eighty-four percent of the responses focused on a combination of the automation category and the transformative category answers relating the organizational structure and communication technologies received relatively low levels of interest the automation technologies receive the majority with fifty two percent of the responses regarding positive trends this category was comprised of five major elements modular automation which is the use of pre engineered elements that have defined performance characteristics which allow for more rapid design with fewer iterations and come with a level of verification and validation miniaturization which is the shrinking of mainly the motion and fluidics components to enable the developers to reduce their overall instrument size so they're consuming less laboratory space also requiring less reagents and enabling them to process smaller samples collaborative robotics which is a move towards motion that is intrinsically safe which allows for less guarding and facilitates more interaction between the lab technician and the instrument distributed motion which is a trend towards be centralizing the control of the instrument but smaller isolated controls are positioned throughout the instrument to manage subsystems and report status back to central controlling this approach provides the benefit of simplified cabling and last servo positioning although stepper remains a technology of choice for a majority of the axes of motion inside the instruments there's ever-increasing requirements for precision and robust dynamics and increased power density which is driving instrument manufacturers more towards servo technology so the second category was transformative technologies which came in a dominant second with thirty two percent of responses this category is made up of three game-changing technologies that how to transform the industry yet but have the potential to do so in the coming years the details behind the trance transformative trends were lab lunch at the idea of the idea of scaling a lab process down to a chip format to reduce the volumes required down to the peak a leader level and simplify the associated handling process enter that of things and cloud connectivity which is the networking of devices to achieve greater value through the exchange of data and big data which is the collection and use of data sets that are so large that just a few years ago they could have been handled by computing technology so looking at the detailed level responses modular automation miniaturization and lab one check commanded the largest individual votes modular automation received twenty-four percent of the total votes miniaturization fourteen percent and lab on chip rounded out the top three with thirteen percent of the votes in discussing the meaning in use of modular automation with respondents it was clear that the concept applied to both pre engineered subsystems like off-the-shelf actuators and assemblies and also purpose-built or custom-built automation that could be reapplied for future generations of the same instrument or to be applied across multiple multiple instrument platforms the goal of modular automation was to accelerate both the design and qualification process by being able to utilize pre-design pre-qualified nature of the product leveraging modular automation was also identified by OEM managers as having the positive impact of allowing them to attack lower volume applications that could normally not normally be justified this created additional customer value because of their ability to supply more complete laboratory automation solutions modular automation was identified as a key tool in reducing overall product development time because this technology can be easily reapplied in future designs allowing for reduced verification validation and qualification cycles sorry about that so when talking further with the respondents on the idea of miniaturization the conversation focused on a couple of core areas of the machine the motion elements of the Machine and the fluidics elements of the machine the idea of miniaturization also had a couple of different meeting meanings depending on the respondents the first and most prevailing meeting with the I with the idea of shrinking the overall size of the instrument so that it had more functionality and it consumes less overall space within the laboratory additionally there was a second focus of miniaturization which was to reduce the sample size and the volumes of reagents there were three care three key areas where respondents focused on in terms of achieving the concept of miniaturization but first with the fine fine motion fluidics components and systems that consumed less overall space and provided the same or greater functionality the second was the leverage element that could more easily be integrated throughout the machine or space allowed for more of a distributed distributed architecture and the last was to look at subsystem level suppliers that could provide not only a motion or fluidic module but include other elements of the Machine integrated with the technology components to minimize the overall space consumed miniaturization was identified as helping instrument manufacturers meet the demand for smaller instruments that consume less laboratory space consume less reagents and require smaller test samples from the end-user perspective there were this was identified as critical to reducing the overall cost of ownership of an instrument so as we look at the details the results of the trends we review the data also looking at it from a job function perspective the technical decision makers came in with a higher vote percentage for each of the top four answers so they were really focused on those pop for items modular automation miniaturization we're still number one and number two respectively with miniaturization gaining ten percent from the overall population additionally big data moved up from fifth spot to the third spot the business decision-makers also voted for modular automation in the top spot for this managerial focus group contract manufacturing move from seventh to second Internet of Things move from fourth to third and collaborative robotics move from six to four the industry influence or group results kept all four of the top vote-getters constant with a minor switch and priority from miniaturization moving down to three and labuan ship moving up from number two
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