Empower your business with sales automation services in India

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what does a marketing automation consultant do and why should you consider becoming one first off what exactly is marketing automation well it's the use of software to automate repetitive marketing tasks this includes things such as sending emails scheduling social media posts and even analyzing data to improve marketing campaigns a marketing automation consultant is someone who specializes in helping businesses Implement and optimize their marketing or Mission software we work with clients to identify their needs set up the software and create custom workflows that will help them achieve their marketing goals there are many marketing automation platforms that we can specialize in some examples are Salesforce eloquan marquero HubSpot activecampaign these are some of the most well-known tools I decided to specialize in HubSpot as I noticed that there there was a demand in the market for professionals specializing this tool why should you consider becoming a marketing automation consultant well for starters it's a high demand skill as more and more businesses move towards automation the need for experts that know how to work with these platforms only grows just go to LinkedIn click on jobs and type marketing automation or do the same search inside upwork for example I cannot test this person when I started working as a HubSpot expert back in 2018 the market was a little bit more Niche nowadays businesses of all sizes and industries are looking to automate their processes I receive inquiries and job offers nearly every week on LinkedIn but it's not it's not about the money in Sultan is also incredibly rewarding you get to work with a variety of clients and industries you get to help businesses achieve their marketing goals more efficiently and more effectively so if you're interested in marketing and technology and looking to stand out from the competition then becoming a marketing automation consultant might be just a perfect step for your career if you're considering this career path I have two tips for you first sign up for automation platforms that offer a free trial such as active campaign and HubSpot play around with the automation section of these platforms to learn how things work once you're more familiar with the logic behind automating tasks you can apply this knowledge to other platforms as well second add this skill to your LinkedIn profile upwork and any other professional channels you use remember that recruiters use keyword research to find candidates if you've learned how to work with a specific platform well you definitely want to have this keyword the name of the platform in your resume or portfolio if you have any questions about working with marketing automation leave a comment below and don't forget to subscribe to the channel for more videos on marketing and Technology foreign [Music]