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marketing is what reflects your brand in front of your customer marketers spend most of the time connecting and engaging with customers to capture more leads that's where marketing automation comes into play and if you're not using it for your business you're missing out on many opportunities because statistics show that 75 percent of the companies are using marketing automation for their business that's why in this video we will show you five of the best marketing automation tools that you can use for your small business [Music] founded in 2014 omniscient is relatively new to the market but that hasn't stopped it from becoming a leading marketing automation tool for small businesses especially ecommerce platforms it's an easy to use platform that can help you make your marketing message relevant and integrate email sms and push notifications into the same automation workflow one of the standout features of this marketing automation tool is its ability to integrate with all the major ecommerce platforms natively whether it's shopify woocommerce bigcommerce or any other medium besides that it has an excellent library of templates that makes it easy to create professional and stunning emails effortlessly it also lets you tailor the emails to fit your brand add products dynamic discount codes and more not just that it also has creative signup forms like pop-ups and landing pages to capture your visitors and convert them into your new subscribers then their sales dashboard and advanced reporting where you can track and learn what's working best for you it's free plan lets you send 500 emails per month it's possible to have an unlimited contact list size but you will be limited to sending emails up to 250 contacts only therefore it's best for people just starting their small ecommerce stores next up we have convertkit and it's the simplest and most basic marketing automation tool in this roundup it's built for authors youtubers and creators who want to create landing pages especially for email newsletters but it also works just fine for anyone looking to build an email list inside convertkit's landing page you will find tons of eye-catching and fully customizable templates you can also sort these templates by using different use cases like ebooks podcasts webinars or simple profiles then you can also hover over the preview button and get an idea if it's right for your business after selecting a template you can drop in photos change the background text and many more but the feature we love the most is its integration with unsplash where you can find free and unique images for your landing pages with just one click and finally convertkit's free plan is a great way to get started but if you're serious about turning your audience to subscribers we suggest you try one of their paid plans create delightful experience with your customers with hubspot a marketing automation software with many talents but despite that it's easy to use even a non-technical small business can take full advantage in terms of features it has a lot to offer including crm sales automation and lots of marketing oriented features like email marketing ad management landing pages and more these features integrate seamlessly with the context of your list to have a complete view of potential communications and actions you can also customize the columns of the deal pages to represent the different stages of your sales then drag and drop the deals to appropriate columns to update the deals best of all this software is entirely free and includes unlimited users and room for up to 1 million contacts besides it has a mammoth of app integration available in its marketplace hence hubspot is best for businesses wanting many integration options keep your growing audience engaged with sendinblue it has all the necessary marketing tools including crm landing pages email and sms marketing to grow your small business this marketing automation software is capable of creating professional looking emails in no time you can start with an email template from the template library or build a new one from scratch besides the intuitive drag-and-drop builder can bring email content to life by dynamically adding text and personalization options to wow your audience after designing your email you can use features like a b testing and segmentation to send messages to a more targeted audience and get more engagement customer relationship management features on the other hand can centralize all your customer details in one place so you can build a stronger relationship with them with all these features on board it still offers a free plan consisting of unlimited subscribers 9000 emails per month and 300 daily mails therefore we are happy to recommend sending blue for businesses with lots of subscribers used by more than 90 000 small business owners activecampaign is one of the best overall marketing automation tools it was also the first to pioneer an intuitive visual sequence builder where your team can build complex automation without requiring any training feature-wise it does not disappoint either activecampaign offers the kind of automation you will see in much more pricey software here you can combine any number of triggers and actions for sending emails leads segmentation and more additionally this software is seamlessly into race-based built-in crm to automate the sales process simply put active campaign is best at this automation game not just that the deliverability is no slouch either furthermore it provides hundreds of integration with categories like accounting analytics marketing e-commerce social networks and so on plus you can connect it with zapier to further open up the possibilities considering all choose active campaign if your priority for customization is high and you're interested in automation like website notification or sms and lastly you want a more detailed view of your subscribers so that was all about the best marketing automation tools for small businesses thanks for watching if you found this video helpful please give it a thumbs up share it with your friends and let us know your thoughts in the comment section below subscribe to our channel and hit the bell icon if you want to see more videos like this on your feed