Sales boosting strategies for HR

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hi there in today's topsy-turvy world you might be experiencing a sales lump it happens to businesses all the time and it's not very nice it's very easy when this happens but as business owners to slip into a panic I get this it makes it really difficult then to analyze the situation objectively and clearly that therefore makes trying to find a solution to address this sales loom that you're experiencing very challenging and frustrating so in this video I want to share with you my five strategies to help you boost your sales during that slow [Music] hello my name is Sonny spatial my health business owners understand the digital marketing landscape and develop social media strategies to grow and scale their businesses if you'd like to receive more trainings like this then I invite you to come and subscribe to my channel by hitting the button below and also clicking on the bell because that will notify you each time I release a new video ok so back to today's training so the first strategy is called sweating your assets so sweating your assets simply means maximizing the resources you already have and in this example your assets or your existing customers and you'll follow us so let's start with asking some questions and you can write these down or pause the video and rewind it when was the last time you went through your customer orders and identified the last time they made a purchase from you when was the last time you emailed your customers since their last purchase and what are you doing to help them purchase more frequently in greater quantities remember we're creatures of habit and very often we need a reminder to tell us that your business and you exist and you have these amazing products or services that will benefit visitors greatly once you've been through the list now you need to identify the sales and promotional opportunities say for example have you considered running a free delivery weekend what about book purchase discounts can you upsell or cross-sell so why communicating these to your customers there are definitely sales within your existing customer database you just need to look for them the second strategy is the conversion strategy and here you're looking to convert your existing social media followers now these are your warm audience so it's going to be easier to convert them you don't have to start at Ground Zero so how often are you engaging with them are you posting every day twice a day are you asking for feedback are you educating entertaining and inspiring them these are three things that I recommend you focus on whenever you're creating your social media content are you actually inviting them to your place of sale whether that's your website and to store Amazon store or your high street are you welcoming them into your premises remember people need a reason to make a purchase decision or take action and it's your job to do that so don't just make it about your product make it about your audience as well sell the benefits or the experience that you're offering okay so the third strategy is the customer growth strategy so what are you doing to reach new customers are you growing your audience on social media what are you doing actively every day in order to do that you probably have a captive audience somewhere you just need to go out and look for them now they're welcome to you so well but you need to be applying social media strategies like hash tag following your competitors followers and yes having conversations with people daily are you doing enough in social media are you actively growing your audience every day your sales are in your fan base and they're larger it is the more brand ambassadors you have cheering you on and shouting to the world how amazing your products and services are next we have the paid out strategy so paid ads don't have to be expensive with a correct targeting and optimization you can reach new audiences for as little as one penny or a cent per person go and check out my video teaching you how to set up a page like campaign within Facebook and you can use that for Instagram as well there's also a video that teaches you how to grow your following within a week to a thousand followers for just a hundred pounds or a hundred dollars it's so simple to do and just think a thousand new followers if you convert 10% of them that's a hundred new customers straightaway okay so our final strategy is called the stop strategy so what can you stop doing if you offer a range of products or services consider what you can stop selling removing what we call the tail of your range so the low performers can really help you reduce production costs and it also allows you to refocus your marketing efforts on your top performing lines but it doesn't stop there make a list of your expenses what can you cancel or reduce are there any subscriptions or that you can live without by reducing your overhead you will improve your overall net profit position which will give you some breathing space and reduce the pressure on sales alternatively you can take that save money and use it to invest in some additional marketing so there you have it five marketing strategies to help you grow your sales today I'd like you to take out a pen and work through each one better still spend the next five days implementing each of these strategies and I promise you things will begin to change for the better my name is Sai social and if you want to learn more about social media and digital marketing strategist' with me put us how to implement them easily into your business I'm offering you the opportunity to join the SMC so the SMC is my social media school it's a social media circle for business owners just like yourself and over seven days you can trial the SMC for just $1 so jump inside let's help you maximize grow and scale if you decide it's not for you you can simply cancel your membership and we go our separate ways however we'd love you to stick around and work with you in that case then you'll just pay 46 dollars a month that's around 35 pounds a month to discover more simply click the link below and if you've got any questions feel free to post them below [Music]