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whether your organization is big or small identifying key non-profit marketing ideas will position you for growth and success over the coming calendar year we've put together a set of great marketing ideas for non-profits and we know you'll find one or two or three that will help boost your bottom line just remember to start out with a thoughtful marketing plan before you dive in and start from a position of strength one launch a recurring giving campaign we're seeing a nearly 500 percent increase in lifetime value for these donors take advantage of the power and predictability of regular donations and launch a recurring giving campaign where donors commit to a monthly donation amount or increasingly popular especially among the millennial demographic not only does your organization receive a reliable monthly income stream but recurring donors are more likely to stick with you over time give your recurring giving campaign a strong landing page with a creative name and defined impact levels you'll be amazed at what this kind of a campaign can generate for your organization two utilize social media boost your engagement with new content video is really great and identify the best time of day to post is your audience always online at 10 am or are they night owls consider using a third-party analytics tool to help determine this get a sense of what you're doing right and analyze how you can repeat that performance your audience wants to connect with your organization your people and your cause and posting authentic stories videos and sharing content will keep them invested and committed to you social media is a great place to experiment with new fundraising initiatives display a fundraiser on your tik-tok profile and consider using donation stickers on your video and live streams we predict that this social media avenue will have a ton of potential this year three apply for the google ad grant one of the most effective and cost effective ways to increase your online visibility is to take advantage of the google ad grant this one's a no-brainer not only did you get equivalent of a hundred and twenty thousand dollars per year at no cost but you also gain thousands of new visitors to your site resulting in increased awareness donor acquisition volunteer recruitment and a wealth of other benefits not sure where to get started check out our post on how to apply for the google ad grant even better community boost is an ad grant certified partner and we're available to help you with all of your google ad grant needs we can answer all of your questions and help you strategize about how to incorporate google search campaigns into your marketing plan book a free one-on-one strategy session here four launch facebook and instagram ads with strong creative assets you can create targeted approaches to new and recurring audience segments plus with photos videos and creative text facebook and instagram provide an ideal environment for all those great stories you've been wanting to share with your community we've seen so many organizations reap the benefits of successful facebook and instagram ad campaigns check out our work with the esophageal cancer action network this runway success story brought ecan a 75 increase in donations and a return of more than 11 times their original spend plus we've got a whole list of other non-profits knocking it out of the park with their social media take a look and get inspired five use paid google ads once you've gotten a handle on the google ad grant it's time to take charge with paid google ads once you understand the differences between the two you can strategically use them in tandem for the biggest impact on your nonprofit paid google ads retarget leads generated from the ad grant amplify key moments with targeted campaigns and drive revenue for purchases of things like event tickets and other products paid google ads are a powerful marketing tool allowing you to reach an audience that's already interested in what you have to offer paid search display and youtube ads can put your advertisements in prime real estate positions curious about seo go that extra mile and learn how to optimize traffic to your website six grow your email subscriber list one of the simplest nonprofit marketing ideas for your organization is to keep growing your email list email marketing continues to be a great way to engage with your community build trust and ask for donations to make sure you have a strong list of engaged members strategize about your welcome series think about the narrative you want to share with prospective new members and sketch out a plan for conveying this once you've drafted revised and finalized content build it out on your email platform and get started seven run a virtual event after two years of pivoting to virtual and live stream events many of you have realized that they are here to stay keep the momentum going and consider including a virtual component for every in-person event you plan you'll increase your audience base and you'll create a more inclusive atmosphere for members or donors that otherwise couldn't attend we're seeing organizations reach new audiences across the globe with their virtual events consider how you can set up structures and resources to streamline the process and make it easy on your team to add the virtual element to your future events as always community boost is here to help with your digital marketing needs [Laughter]