Automate Your Sales Cadence for Organizations

How to create outlook signature

in the business automation framework we go from marketing automation into sales Automation and sales automation is a section that people often Overlook but let's take a deep dive into this section with three substages engage offer and close so we're talking about individuals who are generally already in your database so you have collected the lead and then what well it starts with engaging them developing an ongoing relationship and this can be done through automation with a nurture campaign or some sort of sequence that follows up with them to stay in touch and to position yourself as an authority who has solutions that could help them make progress on their pathway after you have engaged them or whatever Point makes the most logical sense there needs to be an offer and I know if you are in small business you probably haven't forgotten to make an offer or forgotten that you are selling things but it is important to get clear about when where and how that offer is presented and that then we need to close the deal and what I'm talking about here is examining the actual transaction experience I know it might be as small as a credit card swipe but there can be micro moments within that experience that cause friction so think about how you could reduce those extra touch points how you could simplify that experience or just give them a little extra confidence in that moment of transaction So within the sales automation experience let's look at those three stages engage offer and close and identify the opportunities where automation might make that experience that much more seamless for your future potential customers