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in this video I'm going to show you how to crush your AI automation agency's pitch deck so that you can dramatically increase your close rate position yourself as the AI Authority in the local market and generate hundreds of thousands of dollars in revenue for your agency the best part I've already built a free wh label AI agency presentation just for you click the link in the description download the slides and follow along as I show you how to deliver them with confidence this deck is built around the why change framework which I talked about a little bit in the starting your own AI automation agency episode it's a structured approach where we use the power of Storytelling to convince potential clients they urgently need your services prospects don't want to be sold to they don't want to see slides about how awesome you are and how much you're going to sell them as it's a turnoff they want to be educated they want a compelling narrative and we want to take this approach because stories are 22 times more memorable than facts or figures alone so by the time you're done watching this video you're going to become a master Storyteller you're going to learn how to introduce prospects to an unconsidered need which in this cases Ai and automation you'll learn how to utilize loss aversion I'll show you how to highlight the missed opportunities that your prospects face by not adopting AI Solutions like losing business to their competitors I'll help you create a win loss contrast so that you can demonstrate to your prospects the businesses that are winning with AI tools and how those who aren't are struggling and now help you present yourself as the solution that Bridges the Gap this presentation is built by agency owners for agency owners it's the real deal packed with Insider secrets for closing deals but remember delivery is key so pay close attention as we walk through the slides and let's dive straigh before we continue I want to take this a step further if this video gets 250 comments I'll record myself doing a live pitch to a prospect using this very day so if you want to see that in action please fire away with your comments oh and don't forget to smash that like button if you're enjoying this content it does help us out a lot okay so with these first couple of slides slides 1 to 5 I'm not going to go into too much detail about them but what you need to know is that these are essential details for customizing the deck with your agency's branding please have a read of it and don't forget to hide or remove these slides when presenting or sharing them with a prospect okay so slide six we've got a title here the next year of business this is where your Story begins so what you want to do is explain how the rise of AI is changing the business landscape just like how digital photography disrupted Kodak or how card machines are increasingly replacing the use of cash today AI is the next big revolution many businesses are already offering online ordering and delivery apps those who don't are falling behind and that's going to be the same case for not adopting AI okay so in this next slide here we're displaying a quote from Mark Cuban we're validating the title that we showed in the previous slide so here Mark Cuban says if you don't know AI you're going to fail period end of story so Cuban himself is emphasizing that ignoring AI is no longer an option now Cuban is a recognizable familiar and credible face but of course you can swap him out if you feel that there is a thought leader in your industry that specifically works for uh or resonates with your proc aspects so this quote is leveraging a sales tactic known as fud fear uncertainty doubt fud this establishes the risk of not doing anything to fix a problem they may be unaware of so what you've done here is established fear in the client they're suddenly aware of this problem and if they don't do anything about it you've highlighted that the risk is that they fall behind so really important you get a powerful credible Source like Mark cubin or someone relevant in your prospects industry to have that Val validation in there now this next slide here the local business of Tomorrow leverages AI automation it's really a transitional slide and what we're highlighting is that successful local businesses are increasingly adopting Ai and Automation and we're going to go into claims and proof that validate that now in the next slide what we're doing is really establishing that win loss contrast between businesses using Ai and not using AI so in Slide N here you're walking through an example of a business that doesn't use any Automation and you can see all the pain points here they wait for customer calls or emails they treat customers the same they follow up on leads manually they get bogged down by repetitive tasks they can't compete with bigger competitors and they struggle to grow without increasing overhead they keep needing to add staff in order to grow revenue and everything offsets each other so in this next slide we're showing our Prospect what a winning business that uses AI looks like in the model era okay so this is the win contrast and a winning business looks like this they use things like 24/7 AI chat bots so that they can answer customer queries outside business hours they customize customer interactions that feel oneon-one and they use more targeted marketing they use automated lead follow-ups and bookings so that they don't need to be hiring a second or a third part-time admin assistant just to process appointments and different orders AI gives them more time for strategic thinking and to perfect their craft they can effectively compete with larger competitors because they've got a lower cost base and they can scale services effortlessly with digital tools they don't need to hire people for every little problem in their business because AI is handling so much of the operational stuff now so what I do is pause here and ask if your prospect has any questions you want to make this feel like a two-way conversation you want it to be interactive but hopefully by the time you get to this slide um you've planted the seed in the prospect that this is the dream that every business wants to live right they want all these automations they want they want tools that give them better customer interactions and they want a lower cost of doing business okay so on slide 11 we've got a bit of data happening here so on the left is an example of a business that doesn't use automations and on the on the right is an example of a business that does use automations so this is based on our customer data and we'll talk about how you can calibrate it for your own presentation but the idea here is you're showing how much more successful a business is that's using automation so in this case way more reviews um more leads more than two times the revenue and more appointments booked than the business that's not using automations now for you um we'd recommend three options on how you can approach the data on this Slide the strongest option is to make it about your prospect so if you know your prospect and you have the data for them replace the metrics you see in the slide with that data and the way you're going to pitch it to the client is that this is the promise this is the average of What You attain for this type of client when you implement Ai and automations for them uh the second is you can just put results that you've achieved for previous clients so perhaps you worked with a client before um in the beginning of your journey they weren't using Ai and automations you helped Implement those Ai and automations and now they're over here so you're showing them the contrast the before and after contrast and the last least preferable option but it's better than nothing is you can put generic results that any business could expect to see the key piece of advice we have for this slide is that the more specific you are to their business the better the more they care about the results here the stronger the value of that slide becomes okay so in the next slide slide 12 uh we've got a stat here really important that you put a good credible stat so in this case we've got businesses can expect six to 10% average revenue increase from adopting AI Okay so we've pulled out this stat from statista and what we want to tell prospects is that this is kind of the average of what you can expect it's not some explosive figure but the point is that um as you saw in the previous slide it it can be dramatically more depending on how well you implement those Ai and automations for your prospects so what you're doing is you're kind of setting the bar at a reasonable level for your prospects but I I do want to give you some uh recommendations here personally for my clients some of them don't care about Revenue they make tons of money that's not the problem um the issues that they're having is they want to save more time they want to have a better experience for customers so feel free to replace the data in this slide with metrics that you feel are more relevant and more personalized for your prospects and you can include several in here as well so as an example you could be saving them 5 hours per week by automating their review management and social media posts you could save them $40,000 by implementing a chat bot rather than hiring another admin assistant to handle customer conversations so feel free to get really specific about the metrics that you include in this slide and all over this deck okay so we're at slide 13 and by now you should have ticked off three of those elements in our why change framework we've introduced the prospect to an unconsidered need we've shown them how businesses are missing out by not leveraging Ai and we've provided a real life win loss scenario now what we're doing is positioning ourselves as the expert who can provide them the solutions to transition into the AI world and what you're doing is showing the strongest example of how you've helped a local business so in this slide what we've got is an example of an agency who has implemented an AI chatbot for a Foot Clinic this is just an example this is a real agency that generated 27 leads in 3 days for this client for you what you want to do is include the strongest result that you have achieved for your client so far and if you don't have a result maybe you have a testimonial include that but if you don't have any of those things what I'd suggest is maybe removing this slide and then adding it back in once you've hopefully closed your first deal you've um implemented some really good results for them and then you can add this type of content to your future deck so next slide slide 14 how we work together so we're now wrapping up and we're telling the prospect that this is our approach to collaborating with you you're showing them that you're a real professional and not just looking to close the deal hard and fast right then and there so what's next it's as easy as one 123 you're going to undergo a needs and Discovery exercise uh you're then going to tell them that you're going to work on integrating um all these solutions that that are personalized for their business and you're not just going to sell them and call it a day you're going to provide ongoing support and make sure that um what you propose what you talk about is going to be implemented into their business and then following from that slide 15 we go to the next steps and you're going to be really specific here about what's going to happen next so you're going to schedule a discovery call you're going to have a proposal and road map sent out to them you're going to sign a contract and then you're going to start execution and training so what we'd suggest is perhaps you could add in clear dates into the slide here so just edit this slide and add in some clear dates like the discovery call is going to happen in 2 days you're going to send a proposal next week you're looking to sign the contract next week and then you can start execution and training for example by the end of the month so that the prospect has a clear timeline of when they can start working with you and that's it for the slide deck I would thank the prospect for their time and I'd give them the opportunity of course to ask any deeper or followup questions and speaking of questions there might be a few details missing as you're watching this video so you might be asking yourself when exactly do I present present this pitch neck to clients so we think this happens after you've done your successful cold Outreach uh you've sent a great cold email to the prospect they're responded they're interested in hearing you out they're interested in Ai and they're happy to have a 20-minute call with you we think that that's the time to present this information to them because you're going to be asking for more details later and speaking of cold email Outreach that is what the next episode in this channel is going to be about so please like this video And subscribe to our Channel you'll be notified when it's published and we have got a treasure Trove of value in that episode free templates the anatomy of a great email when to send what time what day what your Cadence should look like that episode has all of that great content so make sure you subscribe to our channel to get notified when it's published the second question you might have is perhaps missing slides where you can show off your products now we actually do have these in the deck they're in the appendices so you scroll down in the slide deck and you can find those um we don't recommend including them in the main part of your presentation so if you look at slides 17 to 23 uh we have all these different AI Solutions here these are vendasta screenshots and descriptions but please replace them with whatever you use the risk of including this in the main part of your presentation is that you're going to overwhelm your clients with TMI too much information about products they're going to then start wondering oh my God how much is all of this going to cost me so we recommend leaving it in the appendic so that when your clients ask questions like do you offer cat Bots do you do reputation management you can point them to the appendices and show them exactly what you offer so really important that you keep your ears perked for buying questions from your prospects throughout or after this presentation because buying questions indicate to you how ready or motivated your prospect is to buy so buying questions can sound like this when can you get started what results can we hope to achieve and how much will this cost and if they do ask how much will this cost um really important that you avoid miscommunication with your clients just tell them you're going to send a proposal but in order to send a proposal you do need to do the needs analysis with them to determine exactly what to put in that proposal okay my friends that's it there's your presentation again please go to the description download it change it in whatever way you want and we've also got our suggested speaking notes in there all through your presentation please remember the why changed framework we want to sell by using the power of Storytelling I'd strongly suggest you have a few practice runs delivering it with a trusted friend or colleague that's all from me please don't forget to like And subscribe to our Channel and good luck with your storytelling Journey