Enhance your sales closing plan for logistics with airSlate SignNow

How to create outlook signature

does your snop process deliver what it's supposed to deliver that's the topic for this week coming right up [Music] so joining us again this week we have Stephen Thacker one of our directors who's a specialist in snop welcome Stephen thank you for joining us thank you rob good to be here so I think you know this is a very common question that people ask snop isn't delivering what it's supposed to do why is that what's the most common reason um uh certainly one of the most common reasons Rob is that we phrase it this way too many snop meetings in the process uh discussion meetings as opposed to what we think they ought to be which is decision making meetings that's that's the key uh there's a significant difference between a meeting which is short and sharp where a little preparation necessary preparations done and people come to the meeting properly prepared and able to make a firm decision during the meeting because they have confidence in the data and the analysis and the recommendations to be able to make it truly a decision-making meeting so we have had we have a clients that tell us that they have an snop process in place and some of their meetings go for three and four hours um well that's a lot of discussion but it's not a lot of not a lot of decisions and um you know we have uh on another video as you know we we have some details and maybe the the links up here um to be able to direct you to some of the ways of ensuring that your meetings are truly decision-making meetings and aren't oh yeah that that was a great video that was the 12 success factors wasn't it so let's make sure we put that link up here fantastic that's the 12 success factors so there's a methodology to achieving this and there's probably a half a dozen of those 12 that relate to specifically to how do we ensure that we have meetings where we can meaningfully make a decision now if you think about that that's essential for particularly the the senior executive team in the MD so an snop process is designed ostensibly for one person in the business is designed for the heavier business DMD the CEO certainly the exact team and so we need to deliver to them enough preparation and enough homework and enough analysis and enough forethought to present a management deck that requires nothing more than an oversimplifying but nothing more than I understand the data I understand where it's coming from I see the issue I can see why you're recommending this um it's all properly financialized the CFO has seen it he signed off on it my entire exec team is saying this is a sensible solution we'd like you to endorse this that's what snop meetings all about they're different and and need to be different to any other meetings and the 12 success factors delivers this ability to ensure that they are truly decision-making meetings not a meeting that just ends up being a long discussion but we haven't prepared well enough to be able to make a decision um on the day and having said that there are certainly circumstances which are absolutely appropriate where a decision can't be made so if you think about it when a recommendation comes to the executive team they have three choices in terms of responses one is to endorse the recommendation the second is to disagree and maybe suggest something different the third is also a viable option that is to defer a decision so we know we have to make one but we need more interrogation or we thought of another approach to this so let's defer it till next month we've got the time to be able to do that so discussion meetings versus decision-making meetings snop has to be a decision making Forum in the business I I can see exactly how that would be a major issue with the snop process so uh before we leave I'm going to suggest three things to you number one have a think about your own snop meetings comment down below are they decision making meetings or are they more discussion meetings decision or discussion what do you reckon comment down below uh number two do have a look at some of our other videos on the channel about snop and particularly that one that Stephen mentioned which is the 12 key success factors to making sure your Snoop is effective and let's get that link back up there again and number three if you are new to the channel make sure you subscribe so you don't miss out on all of these great tips from people like Steven so thank you for joining this week and we'll see you next week bye for now cheers [Music] thank you