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I want you to imagine for a moment you're a business owner you just got out of a long intense meeting with one of your clients you get back to your desk you're hungry you're frustrated you look at your computer you have 76 unread emails you got a return you have 7 voicemails and you have to climb proposals you need to get out before the end of the day out of nowhere you're not expecting this your phone rings you're thinking maybe it's one of my clients they're calling asking where the proposals you pick it up and you hear hey Chris this is Matt with XYZ company you're thinking oh I don't know I'm Matt I don't know what XYZ company who is this and what's this about and Matt proceeds to say how are you doing today boom Matt instantly lost you as a business owner on that call that is an example of a weak cold call introduction so weak the first 10 to 15 seconds of a cold call make or break that call in this video today I'm going to share with you guys two very strong and powerful Kolko introductions that just work that set yourself up for success on that cold call if you guys plan to use one of these Koko introductions make sure you smash the like one subscribe to this channel and hit the notification bell to get notified every Tuesday Wednesday and Thursday when we post our videos thanks for watching let's get into it how are you doing touching base checking in is this a good time is this a bad time I'm sorry to bother you those are all examples of wheat cocoa introductions that amateur sales people use now what makes up or what are the ingredients of a strong and powerful cold call opening line number one it's permission-based two it shows that you have assertiveness and control of the call three you're sincere and four you have the right to analogy and pacing it's not that hard this is very simple yet sales people usually sabotage themselves on cold calls because they start off on the wrong foot and kick off that call the wrong way by starting with one of those very poor Kolko introductions that rarely work here's an example of a strong opening line that I've been using in a part-time job on cold call for this company in Philadelphia it's been working well for me I know it works well for a lot of salespeople but a lot of people don't know it so I'm really happy to share it with you guys it comes from a company called connect and sell here's the line Francois thanks for taking my call it's matt with XYZ company listen Francois I know my caused an interruption to your day can I have 27 seconds to tell you why I called I'll say that again slowly and break down each section Francois thanks for taking my call that's all I can start all my cold calls I thank them for taking the call I'm being polite I'm being sincere that's what I like to do it works well for me it might work well for you guys Francois thanks for taking my call it's matt with XYZ company I'm telling them who I am and who I'm with and then this is my favorite part listen Francois I know my call is an interruption to your day can I have 27 seconds to tell you why I called I'm calling myself out I'm telling them I know I'm an interruption I know the last thing you want to do is be on the phone with the salesperson right now I'm a sales guy making a cold call like yay can I have 27 seconds to tell you why I called him asking for permission now why 27 seconds why not 25 seconds why not 30 seconds 27 seconds grabs the attention of the prospect and piques their interest it's a finite number a finite amount of time and most people have 27 seconds to hear me out and if they don't like what I have to say after that 27 seconds cloak they can hang up with me all good this is a very strong powerful opening line it works really well for me and a lot of sales people who know it I know it's gonna work well for you guys another strong cold call opening mine that I've been using that's working really well comes from Benjamin Denny he's the most hated sales trainer in the UK he has a YouTube channel and you're about to see a clip in one of his YouTube videos on a live cold call performing his opening here it is the key to Coe cooling is not to care what the outcomes going to be no attachment to the out no attachment to the okay and I'm not gonna talk about me so we can't reject me you can only reject the proposition so let's try a seven and if he doesn't answer I'll do the voice but now I put her on speakerphone so you can't laugh people have a habit of laughing odenneny Mike you got a mic on yeah sure yeah I'll put it for it so I put on speakerphone you're not allowed a laugh it's Friday afternoon before bank holiday I leave a voicemail cut off if he doesn't answer oh hello I'm gonna be honest with you this is actually a cold call would you like to hang up or let me have 30 seconds ah well okay so let me have 30 seconds and if you don't want to talk to him at the end we can end it there sound fair this is actually a cold call would you like to hang up or give me 30 seconds then decide really really like is cold call opening line I've used it in the past I've been using it in this part-time job where I'm cold calling it works really well set quite a few appointments after starting the call this way it's a killer stuff I like it for the same reasons I like connected cell it's permission-based I'm asking for time basically for 30 seconds I'm calling myself out listen this is a cold call this is a sales call I'm a sales guy would you like to hang up on me or give me 30 seconds I'm sincere I'm being pulling and when I practice it enough and do enough of these my to now he and pacing his ring it's awesome stuff and I know I mentioned a couple times why I like these so much these two introductions it comes down to permission-based when I ask for permission from the prospect and they give it to me I know that for 27 seconds or 30 seconds but I'm probably not going to get interrupted or here in objection I'm gonna be a little layout the reason for my call why they should speak with me what I can do for them and end with an open-ended question that takes control of the call I've done it in the past guys where I just go in and start pitching and start talking asking for permission works a lot better on a cold call and I get that time allotted to me to make it happen and deliver which opening lines you like better let us know in the comment section below like the video if you made a cold call in the past six months subscribe to the channel and check out this video here on how to not sound so sales you on your Coco's this video here where I break down a scene in the movie boiler room a cold call scene in one of our sales cinema Saturday videos thanks for watching guys