Empower your business with sales content automation for Communications & Media

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hello marketers business owners product people well anyone who is involved into business and communication with customers well at dashley we are in love with marketing automation and marketing communications that you can automate well this video is actually going to focus you on the frequency of communication with your users and customers well the frequency of the communication is really important especially nowadays well now everyone has a blog everyone has a youtube channel everyone is trying to tell something to the world and get some audience so that is where you're going to be very precise and also unique about your communications you are not going to overload your users and customers with communications but in order not to overload you're going to define the golden middle of the number of communications you can have well i'm sure you have a lot to say to your customers but please be patient and have a very good communication strategy to be in a very good reputational position to cut it short the number of your communications with customers is actually making your customers think if you are either very disturbing and over communicating with them or your communications is something that your audience is waiting for and it is something very light to them so every communication you have with your customers is at the very right moment so definitely you're going to get rid of this type of reputation so i hope you're never going that way so let us focus on something that will help your company be associated with a very good communicator so the communication can be done by a variety of channels starting from social media and finishing with some marketing channels such as pop-up windows chat bubbles email marketing and some other types of digital communication that you can have well when it comes to social media i'm going to leave this type of content to instagram for instance so they are masters in that sphere and we are going to focus with you on the communication that is around pop-up windows live chat bubbles and emails let's go straight into the business well pogba windows some people say those are so much annoying and you should never run a pop-up window well unfortunately my dears that is a stereotype and you shouldn't follow that if you launch pop-up windows and you see that your customers don't close it and the pop-up window is very much successful you get the information that you want you get the key action that you expect your customers to do after seeing this that pop-up window well then the pop window communication strategy is a good one for you well here the open rate helps you a lot you're going to see the conversion to the key action in this pop-up window and definitely take the decision if the power window is good for you or not if we're speaking about emails well definitely content makes a lot of sense the call to action the content itself so some utm parameters that you embed into the buttons in the email etc yeah but definitely again open rate gives you a lot of information here well you can have a b testing you can have some groups of customers you're not going to send email to so you're going to play with the email strategy but again don't forget to see the open rate don't forget to iterate the content and also you're going to play with the segments of the customers of course otherwise you're going to get into spam unfortunately so my advice here is to be very careful about the email strategy and also send the emails mostly only to those who are waiting for your email next thing the communication strategy should be very much streamlined and the communications shouldn't actually interact with the customer at very near touch points like the open pop-up window on one page and the next page offers another pop-up window and then one more page is offering a live chat bubble inviting to the conversation that's a lot so you should be very careful about it and you should actually devise a communication strategy before launching any and you should see if your communication strategy is smooth enough and you're not over communicating with your customer by the way our team has mastered a map of communications for sas teams for example you can follow the link in the description and download the map there so you're not going to devise anything yourself we've prepared everything for you go download and use it well briefly the communication shouldn't be for the sake of communication the communication is typically for the sake of action if you understand that your customers are on the right way they are following the customer journey and they are completing the right actions that you want them to complete don't tell them about those actions so don't send them emails with the activities with the information that they have already got acquainted with it no please don't be annoying so the communication should actually help your customers get back to the customer journey and it should just be some hint or advice or some recommendation or some information to consider yeah well again the communication is something that is streamlining your customer journey and helps your customers move along it generally speaking you're also going to check how users interact with the communication that you've prepared for them if they read emails if they click the buttons on the pop-up windows etc and definitely you're going to alter the communication ing to it some numbers are best friends here and you're going to trust only in numbers so that is it for today if you would like to improve some more metrics of your business don't forget to subscribe to our youtube channel we're sharing the information about improving your business strategy weekly don't miss a single video see you you