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[Music] the other main course recipe of ai is personalization let's go through a similar example to make this concept clearer robert is in charge of the grocery shopping and meal planning in his busy home he shops once a week at astros grocery robert is thrilled with the new mobile app he used to receive emails from astros grocery and shop in store but switching to the mobile app works better for his lifestyle he loves it so much that he is now a loyal high value customer with the app it's now easy for robert to place his weekly order track his favorite recipes and even earn discounts the app stores his order and sends a push notification when it's ready to be picked up marcella the marketing manager uses ai to ensure that the push notification gets to robert's device when he's most likely to open it with ai she's able to automate sending at the best time for each contact and app [Music] ai simplifies marcelo's job as well as robert's customer experience our next chopper rio is a regular at astros grocery she's preparing for thanksgiving for her large family and looking for the best deals she checks the astros grocery website and signs up for the email list when she sees that there are daily coupons she receives a welcome email and in the welcome email she notices an in email form where she can select her preferences she selects that she wants to be contacted via email daily she selects her interest as deals and seals and she also marks that she's interested in some recipes these choices are stored and connected to all of marcella's marketing tools when marcella designs customer experience paths for her shoppers she trusts her ai tools to recommend strategies based on collected data trust is the foundation of building personalized customer communication the shoppers at astros grocery are willing to share information with the brand because they trust it'll improve the shopping experience rio is now segmented into an email campaign journey the next day she sees a coupon roundup in her inbox she opens it and saves the coupons that are relevant to her because she interacts with the email daily she begins to notice improvements the email which was typically sent out at 7am now comes to her inbox at 8pm rio likes to scroll for deals before bed she also begins to notice that the recipes at the bottom of her email are more focused on her interests baking weekday meals cheesy and warm robert and rio are very different types of shoppers but they are equally engaged with astros grocery this is because ai ensures that they remain on the paths that are particular to their interests personalization builds brand loyalty ai also helps create the personalized experiences her customers have come to expect for example ai supports marcela when she's writing copy for marketing campaigns ai illustrates the words phrases and tones that resonate with her subscribers marcella can craft messages that employ language that leads to email and push notification opens astros grocery shoppers both email and mobile love emojis food puns and [Music] enthusiasm [Music] you