Elevate Your HighTech Sales Process with airSlate SignNow's Sales Content Automation

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implementing marketing automation isn't a step it's a journey so what are the most important things you need to do to get started I'll take you through them right now [Music] if you are considering marketing automation there are five things that you should do to ensure success first you must have full executive buy-in this is paramount marketing automation is a new idea not just a way to automate old methods without full support of your executives you won't be given the budget or the support to try out modern marketing methods to get that support I'd suggest you connect your executives with someone else in a similar industry who is currently using marketing automation so they can hear firsthand just how powerful this change can be second identify a single pain point you have buy-in now you have to prove out the value to do this you will need to be able to hyper focus on one thing and show how marketing automation will solve it let that lead your evaluations and don't be fooled by shiny objects third have your team prepared this is critical as you'll likely need to involve content social web email and other elements of your content marketing strategy marketing automation does require setup and the more time you put in on the front end the faster you'll get two results fourth evaluate options as you evaluate the options the most critical aspect to consider are your integrations specifically the integration to your CRM if you have to choose between a feature or an integration always go with integration you should also evaluate how easy the tools are to use some tools are very simple while others are overly complex you should look for a good mix of features ease of use and integrations finally once you have your tool and begin building out your programs don't overthink it don't argue about email subject lines test it for nurturing programs this means only building a few emails or actions at a time this will save you a ton of time and ensure the best results remember get buy-in from the executives and your team focus on a single problem and don't be distracted by bells and whistles if you can do all of that you should be off to a good start ready to learn more and you can head over to trail ahead for a deeper dive or you can check out the rest of the videos in this series thanks for watching [Music] you