Improve efficiency with sales content automation in employment contracts

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I've said it before and I'll say it again selling security guard services is no easy task it's a highly commoditized service meaning that there are a lot of security guard companies out there selling security guard services and there's such a long sales cycle so let me share a sales and marketing tip that will help make your job easier welcome to another 3-minute Thursday today we'll be talking about marketing automation and how to use it as a force multiplier for your sales effort let's start the clock so what is marketing automation marketing automation refers to the software that exists with the goal of automating your marketing tasks now know that I'm losing some of you already but I guarantee you the concepts and techniques that I'm about to show you are easy to use understand and implement the first step in this process is aligning your customer relationship management software otherwise known as your CRM with your email marketing platform of choice in order for this simple process to stay simple those two platforms have to be able to communicate with one another in my case I use Salesforce comm and MailChimp again that's my personal preference but this process will work for many of the CRM and email marketing platforms that are already out there the second step is to come up with between 21 and 42 emails that your potential customers would be interested in receiving these emails have to be tailored in such a way that they bring real value to those customers which means that most if not all of those emails will have absolutely nothing to do with security as an example one email to a property manager might be a link to an article on how to save money on maintenance cost another example might be a link to a free lead exam prep again the key here is to make sure that each of those emails is something that that potential customer we'll find very useful this might require a little research in your part but that shouldn't be that hard now for every seven high-value emails that you come up with come up with one email that pertains to your company and your services the last step in this process is to set up a trickle campaign within your email marketing platform in other words all of those email ideas that you came up with you want to take those and create them within your platform and set them up to be sent out automatically over a six month to one year period I know I'm Elgin this is done through creating automated emails but it's probably a little different in your platform now do you see what we have here No okay well imagine this you've just gotten off the phone with a prospect who doesn't mind you following up with them well now you simply jump over into your CRM click a button and those emails start trickling out to that prospect over the course of the year now you don't have to invest a lot of time trying to stay top of mind with that potential customer or cultivating that relationship because your emails are doing it for you so the next time you give that prospect a call not only do they know who you are you're the guy that sent them all those great emails that are helping them run their business and that's the way you want to start a conversation that's it for this week I hope you liked the video I'm thinking about doing a complete marketing series for security guard companies so if you think that's a good idea please click the like button or comment below oh yeah and if you haven't subscribed please do so because you'd be helping me out see you next week stay safe alright the video is all shot but I wanted to drive home one more point one more time if you're thinking about doing 26 emails about how will you train your officers please turn off this video right now go back to doing what you were doing before you started watching this and forget about this because you're gonna do more harm than good alright [Music]