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what is a good funnel conversion rate so if you're running a webinar funnel if you're running a vsl sales call funnel if you've got a low ticket offer like what's a good cost per lead what is a good cost per sale what's a good anything so I actually get this question a lot right it's like what is a good conversion rate for my funnel and the answer like a lot of things in marketing is it depends right it depends on your Market it depends on your economics it depends on a lot of stuff and so actually what I'm going to show you in this video right here is how do you figure out what is that number for you I actually put together a calculator that I'm going to show you here in a second where I will show you how you can figure out what these numbers should be in your business because if you're running a Biz op offer in a super competitive market you're going to have really different numbers than if you're running an offer in the dating space or personal development offer all of the different the market that you're in all of the different types of funnels that people are running all of that is going to play a huge impact on what your number should be but the good news is we can back our way into these numbers so with a little bit of calculations and we can do this all on a spreadsheet that I'm going to show you we can figure out like what should those numbers be for you so so that you know hey if I want to hit a hundred thousand dollars a month these are the numbers that I need to hit in my funnel so I'm going to jump over and show you that right now okay so this is a calculator that I've put together that you can actually get access to so just in the description below this video there will be a link so you can actually download this and use this yourself but let me just show you really quick how this works because I think this is a super important thing for everyone who wants to get into funnels and running ads and getting customers online using sales funnels is understanding like how different conversion rates and how different economics are going to change your funnel because I've seen this a lot where people set up a funnel and they get everything set up correctly and then they start running ads it's not converting the way they want it to and then they spend all this time just focusing on like how to change out their ads and testing different background colors and all of this stuff and they don't realize the impact of that each lever can have as they change that inside of their funnel and once you start using a calculator kind of like what I'm showing you on the screen it starts to make it really easy to see okay well where are we at now and what are those number is going to be when everything shakes out at the end and then what would have the biggest impact on our funnel because maybe the biggest impact that you need to make isn't actually doing anything with your ads maybe your ads are actually working great and what you need to do is go fix your application rate or fix the number of people who show up on phone calls and so we want to do is figure all of that stuff out and we can use a calculator very much like this so what you're seeing on your screen I've kind of mapped out a sales call funnel and these are basically the different steps that someone would go through when you get this file down there what you can do is you can change anything in blue so in the beginning if you're just getting started and you have no data at all you're just gonna have to kind of make up some numbers based on what your best judgment is if you've been running this funnel organically then there's a good chance that those numbers could hold once you start running paid ads I would always just assume like if you're getting traffic organically and you start running paid ads all your conversion rates are going to go down because you just have a less interested individual they don't have as much of a relationship with you so just turn all your numbers down a little bit and assume that's a good getting started place if you have some benchmark from funnels you've ran in the past or something like that you can plug those in but like you know let's just make some random assumptions here like hey I'm going to commit to spending 10K I'm going to spend four dollars a click that's not bad let's assume I've got like a 25 opt-in rate 10 of those people go to actually apply for us let's say we have a 65 show up rate because between cancellations and show UPS you know that's not that you know yeah you know that that happens um and then let's say I've got a 25 enrollment rate so out of all the people who show up and take a live call 25 of them one in four actually join our program and so what you can see here is like if I spend ten thousand dollars on ads I'm gonna get 2 500 clicks over onto my landing page I'm gonna get 625 leads I'm gonna be paying 16 a lead I'll get 63 applications I'd have an application rate of like application of 158 160 here I'd get 41 show up so it would cost me about 250 bucks to get someone on a call and I'd get 10 sales at a thousand dollars so this wouldn't be bad if you were this would actually be great um if you were uh selling like a three or five thousand dollar program right the other thing you can add down here is I've got some spots for like calculating fixed expenses so you know let's assume that you're using stripe and you've got two and a half percent or three percent uh fees for processing let's assume that you're spending I don't know a thousand dollars a month on or you know yeah let's only spend a thousand bucks on click funnels and uh hiros and all this other stuff so you've got that set up in there and so what this will do is tell you like here are all your numbers uh but so your um what is your cost per Revenue per sale oh yeah so this is worth saying we've got a basically a 4K program here so this will tell you your profitability your row as what's your total earnings your earning per visitor you're earning per lead you're earning per what's your average call worth and these are your conversion rates right over here so what you can see is like this would actually be a really profitable funnel I think most people I'd be super happy if this was my business and we were doing this you know but well oftentimes what you see is like man you know your your cost per click goes up your landing page conversion rate goes down your application rate goes down you know and you can see how these really start to quickly impact what numbers you're paying and you know just based on that where our cost per click went up and our opt-in rates went down our application rate went down all things being the same the sales team still doing a great job our profitability just really went down but what's really valuable here is like once you see it this way you can start to come in here and go okay well where should I focus my attention I can only do so many things at once so what if I just spent all of my time making sure that our application rate went up because if that was our goal you know what we could do well we could send more emails we could send more valuable emails we could Implement SMS texting we could get Setters to just reach out to people and uh who become leads and actually just start setting them up and doing like triage calls and stuff so we've got a lot of options here in order to get that application rate up and then you can see our profitability starts going up really quickly you know if we start doing some a b testing on the landing page we can start to see how our profitability also goes up right if we start to do some tests on our ads and we can get our cost per click down you can see again all of these things start to make an impact on our profitability so when you have a calculator like this you can start to use this to make decisions about where you should be going and what you should be doing next I've also got a little spot down here like if you just kind of know more or less like what your desired row as is like you know let's say you know based on your hard costs and the life you want to live you know like you want to be getting about a 4X row as this will tell you about the number of sales you should be going for so you can kind of play with those numbers here so this is how you can use a calculator like this to figure out what should your webinar conversion rates be and again if you're just getting started you have no idea you kind of just have to plug in some industry benchmarks based on like what you've maybe seen in your Market with with what you've done so I I know from running a lot of ads like if we're running Biz op offers B2B stuff stuff like that usually our cost per click is much higher than if we're running something like personal development or health or something like that so that's going to play a big role over here in your costs your landing page conversion rate like B2B I would say I've seen really like lowest standards like 15 all the way up to like 25 30 if you're running less than 15 something's probably wrong there even that's really low but like with some B2B Niche offers that works application rate I would say like five to ten percent is probably about a good place to get started show up rate again 65 to 80 percent because you're going to have people cancel those because they're just not qualified and they're going to have people who don't show up and then enrollment rate like 20 to 25 those are probably some good just standard benchmarks there but again this is going to depend depend a lot on your industry and the market that you're working in and your funnel but once you start to have some numbers once you've been running ads for a couple of weeks or a month you can start to throw in numbers like this and I'll keep this for clients what I'll do is I'll go take our current numbers and I'll look at like what have been going on the last two weeks last month the last couple months and I'll throw those in here and start to look at okay what are our numbers and where should we focus our attention to get the biggest shift I know I was just doing this for a client I've also got like a self-liquidating low ticket offer down here we've got a client that we were running these numbers for and we basically ran all these numbers and went man this funnel is converting really well we just have a really high CPC on the ad platform so what do we do we focused most of our attention on ads now that would be very different if our ads were crushing it and we saw that we were getting a really low order bump and upsell rate that would totally change where we focused our time over the next couple of weeks so that's why these calculators are really valuable and this is what you should be doing to figure out what should a good cost per lead be or cost per registration or something like that because once you start to look at it this way you start to see what should my number be and then what's the biggest impact that I could make using one super important thing to understand is if you cannot make your funnel work on paper like this it is not going to work in real life what I mean by that is like if you're calculating in your numbers and your price point and your conversion rates and you are not profitable in this spreadsheet you are not going to magically turn on ads and then make money so just be super aware of that because I've seen a lot of people who can't make their funnel work on paper because they're looking at their conversion rates and they're also looking at their price point and then they want to start running ads to it because they think that's going to fix things it's not going to fix things at all your ads are just going to amplify whatever you are doing with your funnel so make sure you can make it work on paper like this so hopefully you found this helpful by being able to use a calculator like this to figure out what your numbers are it actually makes it way easier to figure out what is a good webinar conversion rate or a good funnel conversion rate for your funnel and then also being able to figure out where where should you go spend your time and energy to make the biggest impact because again when you take a full view like this you start to really be able to see the big picture about what you should be doing I've seen so many people who are so focused on just their ads or just their landing page or something like that they forget about the entire funnel and that you can make optimizations at every step in order to get better results now remember you can grab that funnel calculator just below in the description so if you want to go check that out click just below and you can grab that exact calculator now if you want to get a breakdown of one of these funnels like we were just talking about with this sales call funnel I've actually got this video right here well I will break down step by step how we are setting up our sales calls funnels so that we're optimizing to get the best results possible and the best conversion rates so check out this video right there and I'll see you over there thank you