Streamline Your Sales Conversion Funnel for Sport Organisations

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I tell you how to get more leads from your marketing most important tips on how to build better conversion funds and we start right now my name is Martin hanket I'm a CRM and marketing senior consultant and have worked with hundreds of clients from startups to multinational companies over the past 15 plus years welcome to another video if this is your first time here and you want to learn how to run your business with the help of digital marketing and CRM you can start now with subscribing and clicking the bell so you don't miss anything okay the thing is you should really have a solid conversion funnel for each one of your product or service that you sell a lot of companies drive traffic to the main homepage or category page and they don't really customize the funnel down to the individual product or service level and that's what really has to happen to be successful so let's talk about the conversion funnel and how you can build a stronger conversion funnel for your business here are seven tips on how to do it you should also watch the video until the end because I have a bonus tip for you at the end let's start now so tip number one don't try to do everything at once just try to get your best products and prioritize services just stop with one conversion funnel and change it until it fits and then create one by one for every product or service you offer to achieve that think of this in terms of the initial phases where it's about visible in the first place in order to get visitors into the funnel so tip number one also has to do with visibility and location think about where your customers live where they spend their time whether it's on phase Google LinkedIn or Instagram or not what are the things they are looking for what kind of people are they and how can I get in touch with them that's the first thing you need to keep in mind so that you can draw people's attention to you so they can get into your funnel so tip number one prioritize your best products and services and then think about where you need to be visible so people can start getting into your funnel tip number two prevents waste from getting into your funnel if waste gets into your funnel it won't do so well this may not mean that the funnel is bad it just means that the traffic coming in the funnel is bad so you should concentrate on being visible wherever you want to get one of those visitors into your funnel make it very clear whether this is a call to action which is very short and concise which is very suitable for the relevant topic and audience so they only let's they're really interested in to the funnel for example if you offer something for free maybe it will bring you the people in your funnels but maybe it's not the traffic you were looking for let's say you want to be free but it's a 14-day trial period or there is an additional charge for something extra to prevent unnecessary clicks so you don't waste traffic so think about what your audience really wants and end up giving it to them so you get higher conversion rates with your family tip number three so now it's about where it really starts with the conversion funnel and this is your landing page if someone sees you on your Facebook or Instagram or wherever you want to be visible that visitor will also see your call-to-action about you've thought so hard to get visitors into your funnel with a single click after the visitors clicks he lands on the landing page your landing page must be brief and concise and ensure that it matches what they saw on the ad text before if the advertising text corresponds to the content of the landing page for the most part the conversion rate will have a higher value give visitors what they want think about what they want from you as a company at the end of the day and deliver on the landing page above the fold this means that you don't have to scroll down neither on the desktop browser nor on her phone they see the content immediately above the fold and they can move further down the path of the conversion funnel called call to action to click on the next step does that make sense so far if so right yes in the comments below tip number four on your landing page with a call to action adds some social proof and some trust patches at these to build trust and confidence perhaps the visitors are hesitant to take the next step to step into your conversion funnel and see things such as your number of ratings and reviews and which memberships prizes and awards you've won over the years how many following you have on social media all these little points subliminally build the trust to get the user to take the next step on your conversion fun tip number five targeting ensures that you are targeting the visitors entering your fund not everyone who enters your funnel will reach the end that means he will becoming a lead or will make an online purchase as you know even if you have to go that the visitors will reach through the funnel to the end they're not all gonna do that but that doesn't mean it's bad traffic it just means it's maybe they've been interrupted maybe they are not ready to buy it maybe they are currently in research mode they may have been driving the bus while searching then they had to get off then they've forgotten two days later they remember there is a millions of different reasons why they haven't called or filled out the form this is the most important thing to always stay with retargeting in perception so make sure you track the visitors who enter your funnel built targeted retargeting campaigns that show them follow up ads on various social sites and across the internet as they browse the internet so you stay in their minds and when they are ready to make the purchase decision they think of you first check number six after someone has converted through your conversion funnel they come to the end make sure that you follow them and add them to your CRM database create automated follow up email campaigns and continues to work with your customers to increase customer lifetime value if you can get every customer to buy from you once more just think about what that does to your revenue and if only 10% more of those leads that come in can turn into customers what that means and how it affects your revenue in the end it comes down to the marketing automation and how the tools such as CRM and email marketing automation to generate the required nurturing cycles can be used to generate more sales tip number seven it is important after someone has become a customer to thank him for it and after you have finished the work or you have sent the product to ask him for a review if you can get any customer to give you a review of the positive experience with your company or brand it will increase sales in the future and if they make a reverb so that's even better think of every customer as a multiplier which means they can bring you another customer this doubles your income you get twice as many sales for the same period and marketing dollar because you ask for reviews and referrals bonus tip of the day check the conversion funnel of your competitors check out their online ads and click your way through them do they have landing page that matches that ad text that made you click what does conversion funnel look like what is their call to action what is the next step how easy it is to set up how liquid it is you don't have to reinvent the wheel you can simply take over about already works for others customize it to work for your brand and be able to accelerate your progress to better results I have a link to all of the stuff that I talked about here down in the description below so thanks for watching I appreciate your time please share the video if you have somebody that you think this would make sense for and if you want to learn more how to grow your business with the help of digital market and CRM start now by hitting the subscribe button so you don't miss anything thank you so much for watching I'll see you next time