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[Music] sdr sales development representative as a sdr your main responsibility is to qualify mqls mqls are marketing qualified leads which means these are leads that have been generated through your company's marketing efforts first you need to assess whether the prospect is a hot lead or a cold lead you will do this through outreach to the person or business that has expressed interest in your product or service to understand if the product will suit their needs you will need to find out the size of the company their budget or how much money they can spend for a solution the authority or who has the purchase decision making power the need or what problems they are facing if they don't find a solution and their timeline or how soon they can make a purchase and how urgent it is for them after you have this information and you are certain that there is a definite interest in your product the mqls are converted into sqls sales qualified leads an sql is a lead that has been qualified by the sales team and is now ready to be converted converting a lead means closing the deal and getting the contract signed as an sdr you will not be responsible for converting leads your focus will be on moving the inbound leads and potential buyers to the next stage of the sales funnel which is meeting with an account executive or other direct sales function hold on so what is the difference between an sdr and a bdr as a bdr your focus is on outbound prospecting and qualifying leads you are generating through your cold communications emails phone calls networking whereas as an sdr you will be more focused on qualifying inbound leads that are coming from marketing another role with a similar function is the isr so let's talk about that role next [Music] you