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Unless your sales team is totally asleep at the wheel, these automations will work wonders. They'll do a lot of the magic that sales development reps your SDRs and your account executives. Your AEs will truly love! My Favorite Email Marketing Automation That Your Sales Team Will Love! Marketing automation is a broad way to define front- end software and back-end technologies that help companies market more effectively using multiple channels at once, such as websites, blogs, social media, and email. While at the same time automating, repetitive and sometimes even mind numbing tasks. We're going to get into my favorite email marketing automation in a moment. But before we do that, can I ask you to please take a second and subscribe to this YouTube channel and ring the Bell so you can be notified when new content just like this becomes available. In terms of email marketing automation, marketing SaaS leader HubSpot found that email marketing automation campaigns are among the top three strategies that email marketers use to boost campaign performance. And while the same research discovered that 68% of businesses use automation, only 20% of marketing professionals use email marketing automation. So among email marketers, email marketing automation is a very high priority, presumably for taking people from awareness to consideration and consideration to decision that can promote a lot of sales cycle acceleration. But when you get outside of email marketers in general, only 20% of marketing professionals across the board are using email marketing automation, which is a huge shame because in the hyper competitive world that we live in, where people expect immediate gratification, you got to be able to respond faster. When you look at the 92% of B2B marketing teams that use account based marketing ABM. More than two thirds of those automate. And this data actually comes from Salesforce. With this in mind, I want to share my favorite email marketing automation strategy with you that will save you a ton of time and make your sales team absolutely love the results. This is from the perspective of being a digital marketing strategist and revenue growth consultant for small business CEOs with more than 20 years of experience implementing marketing automation to grow startups and small businesses. And from the perspective of having 31 HubSpot Academy certifications, including in marketing automation, (Marketing Hub), sales automation (Sales Hub), inbound marketing, content marketing, digital advertising, email, social and sales enablement. But big picture with all of this. If your company sells to other businesses, if you're B2B, you likely have more than one stakeholder that you need to win over with your approach to marketing, sales, and customer success. You don't just have one person you need on your side. It takes a village right on both sides as companies have become more risk averse and many purchases now get vetted in a decision by committee model, account based marketing has become an incredibly popular go-to- market strategy for engaging with multiple stakeholders from the same company. Regardless of whether your initial foot in the door and a particular company comes from an ebook download, a webinar registration or a demo request, you can use email marketing automation to dramatically accelerate sales cycles by getting more stakeholders from the same company involved getting them looped in. How do you do this? It's pretty simple, but really powerful and be surprised. There's a lot of people that don't check off this box. Once you've watched this video, you should be sold on. why this is such a basic, crucial thing for getting more of your leads to move to qualified and more of your qualified leads to move to opportunities. Quite simply, use a basic marketing automation email message that is always asking who else at your company needs to read this. This is especially helpful for an ebook, a report or a blog post or subscription or something like this. When somebody converts on an ebook landing page or report, download, landing page or subscription, send off an email marketing message right away. Who else at your company? And obviously if you have the company name and start that as a personalization , needs to read this. If somebody signs up to attend a webinar or a conference, same thing within moments, fire off an email marketing automation message. Who else at your company needs to attend this? Who else needs to be at this? Obviously, if you have the company name, use that as a personalization or if it is an on demand type of thing, who else at your company needs to watch this. If they converted to watch a video that's gated or a live stream that they've registered for, Let a few minutes of setting up these basic marketing email automation messages do your heavy lifting for getting additional stakeholders involved in the buyer's journey no matter what time that conversion event happens 24 X seven X 365. At the end of the day. Unless your sales team is totally asleep at the wheel, these automations will work wonders. They'll do a lot of the magic that sales development reps your SDRs and your account executives. Your AEs will truly love. How do you use email marketing automation to improve customer experience and achieve sales goals? Let me know in the comments section down there below. And if you need some help with your email marketing automation strategy so you can more effectively scale your traffic, lead generation, opportunity Creation, new Customer Creation I may be able to help. Feel free to look me up on LinkedIn. Send me a quick note and the connection request about what kind of help you're looking for and we may be able to work together. I am Joshua Feinberg from SP Home Run and I wish you great success in being able to use email marketing automation more effectively to scale the growth of your company.